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Denim Heats Up On The Beach: Forum S/S 2011


As the holidays fly by us, it’s about this time when we start day dreaming of the warmer weather that Spring and Summer brings. And though in fashion time we’re already technically heading into pre-Fall, we’re pretty sure you’re ready to throw on your denim shorts just about now and not even think about that for the time being. So, to keep your day dreams nice, warm, and focused here’s the latest from Brazilian brand, Forum.

For its Spring Summer 2011 campaign the brand enlists models Natalia Vodianova and Marlon Texeira for a steamy session on the beach. Dressed in head-to-toe denim looks the two roll around on the warm sand  in these classic black and white images captured by photographers Mert Alas and Marcus Piggott that truly embody the essence of Summer: sensual, seductive, and effortless. So, take a lesson from Forum, and get ready to snip those jeans into short-shorts and to cut off the sleeves off of your denim jackets and take them to the beach. Of course, you might want to wait a few more months, so for now just enjoy Forum’s perfect Spring Summer fantasy and imagine you’re right there in it!

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images from Forum

For more images of the campaign go here, and for more about Forum check out their website.

Sandoval Gomez

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Posted Dec 27 2010 in Campaigns » Denim Fashion
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