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Kaley Cuoco & Brian Austin Green Design Raven Denim Capsule Collections


The Dream Denim Collection is Raven Denim‘s latest capsule collection, designed by Kaley Cuoco of the “Big Bang Theory” and Brian Austin Green alongside in-house Creative Director, Ya-el Torbati.  We mentioned this earlier in our Denim Dose, but here’s the full scoop. The women’s collection (for which 20% of proceeds will benefit the Friends of Animals Foundation in LA) is designed to be worn with a t-shirt and heels. The Shirley (named after Cuoco’s rescued pit bull) is a dark trouser with a slim leg, while Kaley is an ode to her love of cropped, skinny jeans, with 9″ gold zippers on the calves.

As for the men’s collection, it’s no surprise Brian Austin Green is taking part, as he’s always seen in Raven Denim. He worked off his two favorite fits in the men’s collection, creating new fabric textures and washes that satisfied the actor’s preference for rugged, yet effortless style.  As for giving back to the community, 20% of sales will be donated to the charity of his choice. If you ask us, looking great in denim never felt this good!

raven-denim-collab-celeb

—Jackie Racer

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Posted Sep 23 2011 in Denim Fashion » Denim Menswear » Lookbooks

Raven Denim at Project Global Trade Show


On day 2 of our PROJECT Global Trade Show coverage we got to chat with Helen Soulmiotis, senior account executive of Raven Denim. Loved by many-a-celebrity (the aptly named bootylicious Megan Fox short is a clear indiction of how much she loves the brand), the LA-based Raven is definitely one to watch. As a complement to their already popular women’s line, the brand is launching a men’s line. We absolutely fell in love with the Max trouser (most popular piece in their men’s line), which adds a relaxed twist to the classic trouser. All of the denim is imported from Italy and Japan and comes in washes that compliment any wardrobe. From high waisted that don’t make you look like a mom, to indigo rinsed trousers that elongate the leg, Raven denim is definitely something we’re raving about (yes, pun intended).

Images via Raffael Flores Contreras.

Ashlee Mellowes

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Posted Jul 25 2011 in Denim Fashion » Reviews: Brand

Rihanna Is In And Megan Fox Is Out For The New Emporio Armani Jeans Ads


Emporio Armani just revealed that the new face for their underwear and jeans ads is no other than the super hot pop sensation Rihanna. The campaigns were all shot in New York and will be out this September. Rihanna will now be among the likes of the enviable list of celebrities that have represented the brand in the past, such as Megan Fox, the Beckhams, and Cristiano Ronaldo. As part of this deal includes her wearing Armani at all red carpet appearances, we hope she still has time to flaunt her love for denim, because as seen below she rocks those denim cut-off shorts too damn well not to! (p.s. how many times do you think its actually raining when guys ask her to stand under their umbrella-ella-ella?)

rihanna-denim-cut-off-shorts-umbrella

Elyssa Linden

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Posted Jul 12 2011 in Campaigns » Denim News

An Exclusive Q&A with Sold Design Lab Denim


Going once, going twice… Sold!—to the denim lovers of the world! SOLD Design Lab established its mark on the premium denim world in Fall of 2010. Eventhough it may be somewhat of a new brand to the market it’s roots are deeply embedded within the denim industry. With the expertise of it’s founders (Mel Geliebter and his son Mike Geliebter, plus son-in-law, Daryl Rosenberg; It’s all in the family) they have achieved their  goal of creating great fitting jeans using innovative technology (they have developed a virtual stretch denim), amazing fabrics and classic core mixed with forward styling all at an easy price point. Read on… and Stay tuned for Denim Therapy’s upcoming denim giveaway with SDL!

sold design lab jeans

Denim Therapy: Lets start from the beginning.  How did you know you wanted to be a designer?

Sold Design Lab: When I was 12 my Dad bought me a sewing machine, and I would make uniforms for all the kids that played sports in my school, I started the first cheer leading team and made and designed the outfits.

DT: What inspired you to get this brand off the ground?

SDL: I wanted to offer a premium jean with the greatest fit to the consumer at a better price than my competitors, and show the public what amazing technology we created in virtual stretch, the revolutionary pull on jean.

DT: Are there other denim brands you consider your immediate competition?

SDL: I believe Citizens of Humanity has the technology in their denim that equals Sold design Lab’s denim, but we deliver our jeans at a better price.

DT: How do you differentiate yourself from the hundreds of popular denim brands afloat right now?

SDL: Sold design Lab jeans are equal in quality of the popular denim premium brands, but at a better price to the consumer with I fell a even better fit.

DT: Do you have any pre-designing rituals?

SDL: Fabric, Fabric, Fabric, Research, Research, Research, Fit, Fit, Fit rituals yes.

DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.

SDL: Sold design Lab clothes a determine strong woman with a confidence that is unmeasurable, she is Sold on her opinion, Sold on her Man, Sold on the way she runs her life, and Sold on Sold in her Sold design lab jeans she is very sexy.

DT: Can you give us hint about what’s next?

SDL: Sexy jeans with the utmost technology in its fabrics to sculpt and mold her body to create the steam line silhouette that she loves.

DT: What would be your dream collaboration?

SDL: Sold design lab and Claude Montana. I would love to sculpt denim with his inspiration.

DT: Any plans of that in the future?

SDL: One never knows what is in the future.

DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?

SDL: I love dark washed in virtual stretch, in our High Heel Bell shape, it makes every woman look long and lean.

DT: Do you have any favorite/least favorite denim trends right now?

SDL: I Love trouser looks with wide hem details, slim from the top down to A line at the bottom.

DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?

SDL: Not at all, I think they try too hard.

DT: How many pairs of denim do YOU own?

SDL: Too many to count, but they are all my own brands that I have designed.

DT: Favorite celeb wearing your brand?

SDL: Megan Fox, she wears it with style.

You can visit their website or “like” on Facebook as much as we do.

Thank-You!

—Jackie Racer

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Posted Jun 20 2011 in Denim News » Interviews

Megan Fox for Armani Jeans (Video)


You must admit, Megan Fox makes her jeans look good.  And, we guess, Emporio Armani figured that out a long time ago and employed her as the face/body of Armani Jeans, underwear and Armani Code perfume.  What’s next?  Filmed by Mert & Marcus, the Spring-Summer 2011 Jeans and Underwear campaign video made us take a long, hard look at those white jeans she’s wearing (really, we were looking at her jeans!).  Alright, we were also looking at those fabulous abs of hers, a bit, too.  Keep in mind, Megan is only 5’4″ tall, so ladies, if you want to look slimmer and taller, maybe you want to try on Megan’s jeans in the video. Prices range from $130 to $330, and styles vary from slim to Boyfriend fit, with regular and high waist rises.

Megan Fox for Armani Jeans - White Jeans



Armani Jeans has a wide selection of white and faded gray jeans for that sexy summer wardrobe you’re dying to cultivate. Need to see the jeans in action? Check out the campaign video for further verification.



Image via MeVoque.com. To view the entire Armani Jeans collection, go to Emporio Armani.

—Kathy Ng Hassan

 

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Posted May 09 2011 in Campaigns » Denim Fashion

An Exclusive Q&A with Fidelity Denim


When you fall madly in love with a denim brand, you just can’t help but be loyal! Perhaps that’s the story behind Fidelity Denim‘s name. They stay true to the blue with their fabric, fit, and finish. They have an endless variety of basics with unique seaming, dual stitch color, and aged hardware for both men and women that give a distinct character to their line, making it very hard to cheat on (sorry, we can’t help ourselves from making fidelity puns!). Read on to hear what designer Jason Trotzuk had to tell us…

Denim Therapy: Lets start from the beginning. How did you know you wanted to be a designer?

Fidelity: I started with hand painting blue jeans in my parents basement. Selling them on Robson St in Vancouver at a few hundred dollars a piece. It eventually led me to my love affair with denim and I started up my first company. I founded Fidelity in January of 2005 and the rest is history!

DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?

Fidelity: NO immediate competition to speak of, we feel that our fit and quality is high above the rest. We have an incredibly loyal following which I believe is a true result of our amazing product.

DT: Do you have any pre-designing rituals?

Fidelity: MUSIC…a pre design ritual is getting a heavy dose of get all fired up and kick the shit out of the fashion norm…. My always dependable go to favs are AC/DC, Led Zeppelin, Van Halen…newer stuff that gets me going are the Black Eyed Peas, Arcade Fire, Keisha…anything that gets your heart pumping

I always like to sit down and review the past few seasons of Fidelity’s fits and washes. From there I review current trends and runway fashions while continuously thinking about culture and lifestyle of our customer.

DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.

Fidelity: I would say that our mission is to design premium product that incorporates style, fashion and quality.

DT: Can you give us hint about what’s next?

Fidelity: Our current Spring line is heavily influenced by the 70s, the Summer line goes with a relaxed, classic beach house esthetic and Fall will round us off by going back to basics with seductive silhouettes and a darker colour palate.

DT: What would be your dream collaboration? Any plans of that in the future?

Fidelity: I would have to say that Chanel would be the ultimate dream collaboration. Chanel has an incredible history and defines high end. Everything they do is perfection…timeless perfection.

DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?

Fidelity: Currently the Scoop (low rise skinny) and Sequoia (low rise skinny boot) are huge hits. The great thing about these styles is that they can easily be dressed up or down. For Spring the Aloe (wide leg) has been gaining some press coverage as it is perfect for the 70s vibe this spring season.

DT: Do you have any favorite/least favorite denim trends right now?

Fidelity: Our new premium flex fabric from Japan (used for Ace) is going to become a favourite for everyone.

DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?

Fidelity: Street style impacts our design because of the influence that these individuals and bloggers have on our customer. Street style is now a part of our culture and in turn has a large influence on the design aspect of the industry.

DT: How many pairs of denim do YOU own?

Fidelity: Funny thing- although I own more pairs then I can count, but I have 3 favourites, and I just wear those…you don’t need lots of jeans…just the right ones…that’s why people need to try Fidelity…its the only pair you’ll need and want to wear…no kidding!!!!!

DT: Favorite celeb wearing your brand?

Fidelity: Ashley Greene has been spotted out and about multiple times rocking a pair of Fidelity’s as well as other fabulous people such as Rihanna and Megan Fox!

Check out the lookbook below:

 

You can “Like” their facebook page to become a fan.

—Jackie Racer

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Posted May 04 2011 in Denim News » Interviews

An Exclusive Q&A with Raven Denim


Creative Director for Raven Denim, Yael Torbati, has an attention to detail, vintage inspired aesthetic, and an extensive knowledge of fit. That is exactly what yields for exciting new cuts and styles season after season. Fabrics are sourced from the best denim mills. Every garment is cut and sewn in Los Angeles. And the hand washes are processed locally too. Raven is a collection that offers a trend setting collection for both men and women. Read on for our exclusive interview:

 

Denim Therapy: Lets start from the beginning. How did you know you wanted to be a designer?
Raven: I’ve pretty much wanted to be a designer for as long as I can remember…I recently found some funny old sketches at my parents house (maybe I was around 8 years old) of some very well endowed ladies wearing swimsuits and evening gowns. Probably inspired by the Miss Universe pageant or something.

DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
Raven: There are so many denim brands out there, but I guess my immediate competition would be other denim lines that offer lots of fashion denim like Current/Elliot, MiH, Kasil. I like to think Raven looks different by offering up ideas that are not necessarily on everyones radar, meaning that I don’t read into fashion forecasting too intently because then you just end up looking like everybody else.

DT: Do you have any pre-designing rituals?
Raven: Mainly procrastination! Then usually karaoke gets me going…

DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.
Raven: The Raven woman & man are both professional, creative, smart, fun, easygoing, and light hearted. They have a classic aesthetic when it comes to fashion and don’t like bells and whistles. They appreciate fine details and refined fits/washes.

DT: Can you give us hint about what’s next for?
Raven: For women, spring/summer 2011 is full of comfortable, relaxed silhouettes that are still totally flattering and sexy. So slouchy/sexy is a key look!  70′s silhouettes like high waisted wide leg jeans, and flares are also sprinkled throughout the line, and shorts are so important and have been expanded on in a big way.

DT: What would be your dream collaboration? Any plans of that in the future?
Raven: Honestly, I haven’t really thought about that…Liberace?

DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?
Raven: Some of my favorites in the arena of slouchy/sexy are the Willow in Dusk, Poppy in Antique, Vivee in Pebble, Jemma in Spruce, & Rowan in Marvel. I would wear the Poppy in Antique with a white vintage victorian era sleeveless top and wooden high heel sandals. My favorite high waist is the Orly in Poolside which I would wear with the thinnest t-shirt I have tucked in & platforms to show off the extra long leg a high waist  jean creates. I’ll be wearing short all summer long like the Gilda in Chambray, Alix in Marvel, and the Vivian in checkers which I would wear with a black silk top & Bensimon sneakers.

DT: Do you have any favorite/least favorite denim trends right now?
Raven: I’m not a big fan of the long denim skirt especially the one that is supposed to look like you converted jeans into a long skirt. It seems that no matter what your body type is, it kind of just makes you look like a blob with no butt. Not the best look.

DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?
R
aven: I always check out street style blogs- they do serve up inspiration as well as entertainment.

DT: How many pairs of denim do YOU own?
Raven: I have no clue- way too many to count. I know, it’s a rough life!

DT: Raven- what does it stand for? And why did you choose that as the name of your brand?
Raven: I’m not the founding designer of the brand so I can’t say I know the answer to that. Perhaps there is some bird lovin’ behind the name.

DT: Favorite celeb wearing your denim?
Raven: Tie for Megan Fox and Halle Berry

 

Check out Raven Denim’s most recent lookbooks for men & women below.

Men’s

 

Women’s

 

—Jackie Racer

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Posted Apr 26 2011 in Denim News » Interviews
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