CEO and Founder of Apartment Therapy, Maxwell Gillingham-Ryan approaches the “myths” of freezing raw denim (and realizes it really works). He uses a pair of G-Star Raw black jeans, claiming that this is the most money he has ever spent on denim.
“When I first started freezing my jeans,” he comments, “I ran into a lot of resistance at home. Not only because they found it ridicilous but they also didn’t like that the freezer was full of pants.”
1. Everybody’s doing it.
2. It’s a quick process. Lay jeans flat, empty pockets, fold, stick in an air tight back, and put them in the freezer overnight.
3. Denim freezing folks should “be sensitive”. Freezing jeans takes up room.
4. Freezing jeans reduces the bacteria levels substantially. So, it seems to work.
Check out the step-by-step video to learn exactly how it’s done.
Tags: apartment therapy, freezing denim, freezing jeans, how-to, Maxwell Gillingham-Ryan, raw denim, Video