Denim Therapy

3 Fresh Ways To Wear A Denim Dress


White Jeans After Labor Day? Try This Head-To-Toe Look


Denim Therapy Featured in Glamour


Denim Dose: News & Links

Welcome to your morning dose of denim news, links, sales, and inside info! Catch up on what’s happening and browse our personal picks for the most interesting what-not that turns up during our morning web crawl. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!

1. Woah, how’s this for an in-store promo? Yesterday, at the Mavi store in Berlin, participants were allowed to grab anything for free that they could hold in their mouths.

2. Thanks to The Huffington Post, we can LOL at all the horrible celebrity denim trends with a roundup of the worst celeb denim looks ever.

3. Check out this guide to A.P.C. Denim for detailed info on the most popular denim cuts!

4. San Francisco designer Tommy Pham, behind the line Grp.E, has a new collection of colorful jeans all inspired by cocktails: blue-tini, vodka-cranberry, mojito, and chronic ice. It’s how we feel about nail polish color names–sounds yummy.

5. In Popdust’s latest photo shoot, Amy from band Karmin is wearing an eclectic pair of TopShop skinnies. Definitely loving her printed jeans.

—Brie Hiramine

Tags: , , , ,

Posted Apr 27 2012 in Denim News

Denim On Denim Reigns Supreme In Mavi’s S/S 2012 Lookbook

Set against whitewashed adobe walls and colorful folk blankets, Turkish brand Mavi’s collection for spring still retains the Mediterranean feel the line is known for, while also incorporating Western-style influences. If there’s one lesson that we can learn from their latest range of colored jeans, indigo washes, and denim shirts, it’s that denim goes excellent with–you guessed it!–even more denim. The key is picking washes that are either radically different, like pairing stark white denim shirts with mustard yellow jeans, or garments that perfectly meld together wash-wise for a monochromatic look (with different proportions, of course).

[nggallery id=966]


Images via DenimHunt

—Brie Hiramine

Tags: , , , , ,

Posted Jan 18 2012 in Denim Fashion » Lookbooks

5 Points For Creativity! The Most Innovative Denim Booths At Coterie

When you’re up against hundreds (or even thousands) of other brands on the floor of a major fashion trade show, you gotta be creative. Even in the denim market alone, there was so much product to soak in at Coterie that your head starts to spin after a few hours. Vendors attempt to alieviate this by serving up free food, water, wine, etc. But some of them take a different route to stand apart and attract even the most worn-out passer’s-by. Creative booth designs! We rounded up five denim brands that used our favorite cotton twill to their advantage when designing their trade show space.

creative denim booth enk coterie ag jeans joes jeans big star mavi cult of individuality

1. AG Jeans

AG Jeans had a massive booth with two front doors. It was the closest thing to visiting a full boutique. The outside walls were lined with miniature replicas of their jeans—too adorable not to stop and look at! Check out the photo below of a phone next to one pair, to get an idea of how small they were.

ag-joes-jeans-big-star-mavi-cult-of-individuality (5)


BIGSTAR’s booth was constructed of a thick textured substance that, upon closer observation, you realized was squares of denim cut out and stacked up to create huge walls. A whole lot of effort must have gone into putting that baby together (and we think we know who we’re going to donate some old jeans to now).

3. Mavi Jeans

If you needed to take a load off (we were in killer heels, for instance), you could have made a pit stop at the Mavi Jeans booth to sit down in one of their big half-circle cushioned chairs. They were made of patchwork denim, and while rugged looking, they were super modern and cool.

4. Cult Of Individuality

The denim gown on the mannequin at the Cult Of Individuality booth certainly lived up to the brand’s name. It was haphazardly assembled using different washes and hues of denim (full jeans, even) and the bodice was adorned with a sleeveless denim vest. Wanna wear it to prom?

5. Joe’s Jeans

As if the mini-burgers and chandelier weren’t enough to make us want to spend the entire day in the Joe’s Jeans booth, they also had live mannequin models walking through the room in their latest styles (such as this glorious pair of leopard print skinny jeans belows).

—Michelle Christina Larsen

Tags: , , , , , , , , , , ,

Posted Sep 23 2011 in Denim Therapy

Mavi Jeans Fall 2011 Campaign: Dark Denim For A Perfect Autumn Look

After looking at the Mavi Jeans Fall 2011 Campaign, we are more than ready for back-to-school shopping (AKA the only positive thing about this time of year). Photographer Tom Corbett shows how dark wash denim for both men and women is a great match for other autumn fashions, like hats, scarves, and the beloved classic, plaid button-downs. So whether or not you’re hitting the books this fall or if you just want to freshen up your wardrobe, Mavi Jeans has plenty to choose from. And from the looks of this campaign, they are guaranteeing good style and some serious fun.


[nggallery id=434]


Images via Vain Style.

Elyssa Linden

Tags: , , , , , , ,

Posted Jul 27 2011 in Campaigns » Denim News

Mavi Jeans Commercial Featuring Guisela Rhein in Denim Shorts & Denim Blazer (Video)

There’s no fighting it: Brazil is continuously churning out those future supermodels, and one that has flown under the radar is the svelte but curvy Guisela Rhein. Already a seasoned catwalker (she’s walked for tons of top couture labels like Alberta Ferretti, Hussein Chalayan and Preen), Mavi Jeans took notice and hired her to rock their denim collection.

Mavi Jeans: Guisela Rhein in Denim Shirt & Jeans

Featured in this Turkish commercial (below), co-starring Turkey’s answer to Brad Pitt, Kivan? Tatlitu?, Guisela and Kivan? compare notes about what they’re wearing for their date: she sports a pair of Mavi denim shorts, cuffed, which is paired with an on-trend long blue denim blazer; he also wears a double denim combo.  We really don’t care what they are talking about, actually.  We just know Guisela looks hot.  Check out the video to see if you want to rock her look.


Inspired? You can shop Guisela and Kivan?’s looks at Mavi Jeans.

—Kathy Ng Hassan

Tags: , , ,

Posted May 11 2011 in Campaigns » Denim Fashion

Holiday DIY: Denim Gift Wrap

Sprucing up your closet for the holidays? Don’t get rid of those old ill-fitting jeans! The holiday windows at Mavi in Union Square reminded us of one other fabulous way to make use of your denim once its days in your wardrobe are through. We’ve put together a quick step-by-step guide to wrapping your gifts in denim. Scroll through the Mavi windows to see how it’s done. ?




1. Gather up jeans you’re not wearing anymore, or make a quick trip the Salvation Army and pick up a couple pairs of large jeans with the saturation and wash of your liking. A right blue with red ribbons could be just as stunning as a stone grey with silver and gold holly leaves.

Tip: If you’re looking for wrapping that’s a bit more uniform-looking, you can order denim by the yard from any variety of fabric stores. Check out Mood Fabrics’ wide selection of denim, and even order online.

2. Cut up the jeans into panels of fabric. If you have a sewing machine, you can create bigger patchwork pieces and even add some decorative top-stitching. Otherwise, it’s best to keep your pieces big enough to wrap all the way around your gift at least once.

3. Wrap up your gift!
The denim can be held in place simply by circling ribbons or twine around it, or hand-stitching it together with some strong quilting thread. Depending on the severity of your stitching job, you’ll want to hand over a big pair of fabric scissors when it’s time to do the unwrapping.


4. Get creative! Spray the edges of frayed denim strips to create a beautiful bow. Use glitter glue, studs, or any kind of paint to create a fabulous finish. Use a panel with a pocket and slip your gift card in it. By the time you’re finished you’ll wonder why you ever resorted to boring old wrapping paper in the past.


Voila! A creative, thoughtful way to give gifts this holiday season that will brighten up anyone’s day. Just make sure the gift itself is awesome… you don’t want the cool wrapping paper to overshadow whatever’s inside.

Post your holiday DIY denim projects on our facebook wall and we could feature yours on the blog! And be sure to stop by Mavi’s Union Square location to check out their windows for yourself.


Mavi Jeans – 832 Broadway (between 12th & 13th Streets); New York, NY 10003

—Michelle Christina Larsen

Tags: , , , , , , ,

Posted Dec 06 2010 in Denim DIY » Denim Therapy

Haute Mom Jeans: Style, Tips and Tricks

Soft Denim Maternity Shorts, available at Isabella Oliver.

Soft Denim Maternity Shorts, available at ISABELLA OLIVER.

Since Mother’s Day is coming up on Sunday, May 10, I figure I’d feature some hot designer maternity jeans, along with a few tips.  As usual, I like to feature the deals, so don’t fret!  It’s an exciting time to be a new mom, because there are so many style innovations nowadays.  Whether you’re having your first child or your sixth, the modern mom doesn’t have to dress in tent dresses or look frumpy!  And, even if you’re not in the market to buy a new pair of designer maternity jeans, perhaps you’ll be encouraged by how you can extend the life of your pre-existing jeans and find creative ways to wear regular jeans through most of your pregnancy.

Featured Maternity Jeans
7 for All Mankind, assorted styles $149-$179 (was $210), available at A Pea in the Pod.

CITIZENS OF HUMANITY Kelly Maternity jean in Pacific Wash.

CITIZENS OF HUMANITY Kelly Maternity jean in Pacific Wash.

Citizens of Humanity Kelly Maternity Jeans, $157.50 (was $175), available at Due Maternity.
Isabella Oliver Soft Denim Shorts, $110.  Adjustable waist ties that grow with you.
Joe’s Jeans Secret Fit Belly(tm) Pencil Skirt, $94.99 (was $190), available at A Pea in the Pod.
Lucky Brand under belly signature pocket crop jean, $49.99 (was $112), available at A Pea in the Pod.
Mama J by J Brand, $90 (was $180), size 32 only, available at Gingerbread Monkeys. [Style note:  elastic is discretely placed on the side pockets.  See image for details.]

Mavi Secret Fit Belly(tm) Capri jeans.

Mavi Secret Fit Belly(tm) Capri jeans.

Mavi Jeans Secret Fit Belly(tm) 5 pocket slim leg, $79.99 (was $118), available at A Pea in the Pod.
Serfontaine Mezzanine Maternity jeans, $156.60 (was $174), available at Due Maternity.  [Style note:  elastic belly fabric is only in the front, and not all the way around the waistband.]
True Religion Billy underbelly jean, $169 (was $210), available at A Pea in the Pod.

How to Wear Maternity Jeans
Since most maternity jeans have a belly-hugging elastic fabric that begins from the hipbone on up, it can be tricky to hide the fact that you’re wearing maternity jeans, as you may not want to reveal that stretchy elastic fabric part of the jeans.  The most common maternity styles are the over the belly stretch material (with an option to fold down) or under the belly.  Some maternity jeans have thin adjustible elastic bands on the inside of the waistband, that cinches the waistband; which, in my opinion, are quite uncomfortable and unreliable in terms of keeping your jeans from riding down.

Wear the right kind of tops.  You don’t  have to buy maternity tops!  As you may grow tired of always wearing a jacket or sweater over your maternity jeans, the simplest solution for this dilemma is to wear extra long, tunic-length or stretchy shirts, tanks, or camisoles underneath your outfit.  Look for shirts that may be appropriate for “tall” or “long torso” women.  Make sure the shirt hem is long enough, just past your hipbone or covers half of what would normally be your backpockets.  Many thin, “tissue tee” shirts work well as a layering piece.  The longer top creates a smoother, polished silhouette, and you don’t have to worry about tugging your shirt down all the time.

How to Wear Regular Jeans During Pregnancy
If you prefer not to purchase maternity jeans, you can still dig up your stretch, low-rise or ultra-low rise jeans and wear them through most of your pregnancy, or until it is no longer comfortable.  Low rise jeans have a looser waistband (because it is cut to the size of your lower hips) and sit at or below your hipbone, just below the belly.  This denim style can offer some temporary under-belly support and allow you to wear regular jeans longer.  At some point, you may want to purchase a belly support belt, which is usually a wide, elastic band that can be adjusted below your belly to support and lift the growing weight.  In addition, many women can “cheat” by wearing pre-existing jeans, unbuttoned, or extra big jeans and utilize the belly support belt to hold the jeans up.  If you decide to purchase regular jeans, consider buying stretch jeans that are slightly loose or low-rise, so you can grow into them.  Another alternative is the baggy, loose-fitting Boyfriend Jean.  The Boyfriend is in vogue and hotter than ever, thanks to celebrities like Katie Holmes, so you’ll be au courant during your pregnancy.

Kathy Ng Hassan

Tags: , , , , , , , , , ,

Posted Apr 27 2009 in Uncategorized
  Follow us   Join us   Subscribe
© Denim Blog - Denim Therapy. All rights reserved.