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We Talk Denim Awards With People Style Watch Senior Market Editor Marissa Rubin

As most of you know, People Style Watch had an epic round of Denim Awards to delve out recently, bestowing honors like Best for Work, Most Eco-Friendly, and Best Butt Boost (see a list of awards and winners below). Honorary titles like these label each winner an “It-Jean” in its category, and makes finding problem-targeting denim easier for consumers to find. We had a chance to ask Senior Market Editor Marissa Rubin a few of our own questions about the awards. Here’s what she had to say.


Denim Therapy: Which brand(s) are you surprised didn’t make the list?

Marissa Rubin: This question for me is really more about the fact that I was surprised a certain jean didn’t win a specific category—or it didn’t even place. Yet then we’d consider it for another category and it’d win.  It was unbelievable how everything ultimately came together.

DT: Which brand is your personal favorite in terms of fit?

MR: I am a big fan of DL1961.  Their jeans are made with revolutionary four-way stretch denim called XFIT, which NEVER loses its shape.  It’s unreal! They honestly suck me in and never sag, bag, or stretch out—regardless of how many wears! I own them in flares, skinnies, high rises, etc. and I always feel my thinnest in them.  Plus they have great back pocket placement, so my butt looks lifted and my hips appear narrower—which as a curvy girl my backside is always my biggest gripe.

DT: Which new denim brand are you looking forward to trying out?

MR: In addition to its affordable price point and great fit, it goes beyond basics with its spot-on trend driven jeans.  I am truly loving this new line!

DT: Which of your favorite fashion labels should be creating a denim line?

MR: Rebecca Taylor. Her brand already resonates with celebs and fashionistas everywhere, so denim seems like a great addition. From her signature florals, to her chic animal prints, I’d love to see this New Zealander’s girlie feminine take on jeans.

People Style Watch Denim Award Winners

StyleWatch hand-picked the best jeans of 2011 and takes a look at the most flattering, well-designed, perfectly priced styles out there.  We started with more than 700 pairs and whittled it down to the top choices in 25 categories.  From petite to plus-size, slimming to butt-boosting, supersexy to eco-friendliest, StyleWatch’s Denim Awards has it all and plenty of ideas for some new favorites to try. Denim Award Winners include:

Celeb Fave Style: Paige Demin “Verdugo Ultra Skinny” for $158.  Tons of celebs from Gwen Stefani to Kate Moss to Rachel Bilson are fans of the soft, super stretchy skinnies.  They look great with a simple top, blazer and a great pair of heels.

Celeb Fave Brand: J Brand. Trendsetting brand in a variety of styles including skinny, flared, trouser and dark washes, and worn by celebs like Heidi KlumBeyoncéKim KardashianAngelina Jolie and more.

Most Comfortable: Red Engine “Flare” $168

Best for Work: Raven Denim “Mackie” in Dark Star $196

Sexiest: Gap “1969 Gummy 5-Pocket Legging” in black $69.95

Most Eco-Friendly: AG Adriano Goldschmied “Farrah Skinny” $210

Best Stretch: Agave Denim “Fortuna” $198

Most Slimming: Hello! Skinnyjeans “NiteWash Barely Bootcut Slimming Jeans” $178

Best Body-Shaping: Denizen From Levi’s “Totally Shaping Mid Rise Boot” $27.99

Best Butt Boost: Black Orchid “Black Jewel High Rise Skinny” $118


For the complete list of Denim Award finalists, please see page 143 in the November issue.

—Michelle Christina Larsen

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Posted Nov 16 2011 in Denim News » Interviews
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