Denim Therapy

3 Fresh Ways To Wear A Denim Dress


White Jeans After Labor Day? Try This Head-To-Toe Look


Denim Therapy Featured in Glamour


Denim Trend: Oxblood Is The It Color Of The Season

Straight off the runways, oxblood is the It Color of the season for just about anything, and we’re already seeing it as a trendy hue in jeans.  Oxblood is a deep, rich red hue that looks both elegant and rocker.  Just don’t overdo it.  And, if you’re not quite ready for oxblood jeans, we’ve compiled a collection of clothing and statement pieces that will indulge your oxblood craving during the cooler months.

Oxblood Jeans

Rich & Skinny Legacy Jeans / AllSaints Ambie Brodie JeansOxblood Coated Skinny Jeans 

Oxblood Clothing

AllSaints Wasson Pullover / AllSaints Oxblood Biker Jacket / Washed V Tee by Boutique


Oxblood Footwear

Alexander Wang Leather Ankle Boots / Dune Balmoral Metal Toe CapJuicy Couture Rino Wrap Booties

Oxblood Handbags

McQ – Alexander McQueen Box Bag / Alexander Wang Lizard Embossed Bag / Metallic Snake Satchel


—Kathy Ng Hassan

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Posted Oct 15 2012 in Denim Buys

Heidi Klum Covers Glamour Magazine in Denim

Supermodel, Project Runway host and super mom Heidi Klum shows that she’s got it all in the August issue of Glamour Magazine.  Heidi wears MiH Jeans on the cover, looking casual glam.  A bonus inside cover features Heidi in J Brand Jeans, and she wears Maison Martin Margiela jeans on the inside spread.  Shot in West Hollywood and New York City by Matthias Vriens-McGrath, her wardrobe is styled with a mix of high and low separates, including pieces from her own jewelry line.

Heidi Klum graces the cover of Glamour Magazine's August 2011 issue wearing MiH Jeans.

[nggallery id=345]

This issue is also Glamour’s jeans issue, in which their editors tried on 859 pairs of jeans to find the best fit!  A winning smile, Project Runway in its ninth season, and new product endorsements: this lady is solid gold!  The August issue hits newsstands on July 5.

More images at Glamour Magazine online.

—Kathy Ng Hassan

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Posted Jul 01 2011 in Denim Fashion » Editorials

9 Pairs of Jeans To Add Some Edge To Your Summer Look

When you stray from the path of generic blue jeans, most people imagine jumping right into the bottomless pit of “denim couture” (ie: opulent denim wedding gowns). But beyond your regular medium-wash, there is a happy medium of styles that can give your look a quirky edge without feeling overboard. Below are nine unconventional pairs of jeans we scouted on that you might consider befriending for a summer of decidedly different denim style.


1. We wish these would lose the rhinestones, but overall the idea of overlapping, faded, colorful international money printed on denim is pretty awesome. Parasuco International Currency Jeans ($118) – buy it now at Yoox.

2. Flower children may have sported intense floral embroidery all over the surface of their denim affects, but these stone-wash jeans have a feel that’s more “art nouveau” than “free love”. D&G Floral-Applique Jeans ($225) – buy it at Yoox.

3. Not entirely against the grain of the white denim trend (which we suppose would actually be black), these white-to-mango ombre skinnies will freshen up any dreary outfit. Maison Martin Margiela two-toned gradient jeans ($240) – buy it at Yoox.


4. We’re pretty sure you could throw these into your suitcase wherever you’re headed this summer, so long as there’s a party going on when you get there. Just Cavalli purple floral & leaves print skinny jeans ($150) – buy it at Yoox.

5. A matte metallic beats out any of the shiny, flashy stuff—if not only because you could actually get away with wearing these to the office. Christian Dior matte metallic skinny jeans ($285) – buy it at Yoox.

6. If you want a little rock’n’roll that could still pass as elegant, you’ve got it. Amen. light-wash jeans with chain detail ($360) – buy it at Yoox.

7. An antique-looking ombre of gorgeous summer sky colors awaits—and we love that these aren’t skinny. Galliano tie-died jeans with studs & logo detail ($215) – buy it at Yoox.

8. Tears, bleach, and lots of stitching. These jeans have been through a lot, but they’re going to kill any stage fright you might have had. ROCK STAR destroyed bleached skinny jeans ($155) – buy it at Yoox.

9. This might be the print on your grandma’s couch in Miami, but we’re pretty sure it’s going to look better on your legs. Versace Jeans Couture printed jeans ($98) – buy it at Yoox.

—Michelle Christina Larsen

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Posted Jun 16 2011 in Denim Fashion » Trend Alert

5 Men’s Luxury Denim Pieces We Love at Mr Porter

Mr. Porter, a new retail spin-off from international e-commerce darling Net-a-Porter, quietly opened some exclusive shopping hours for their “Founding Members” today, so we thought we’d share 5 of our favorite luxury denim pieces with you.  The high-end men’s online retailer opens to the masses tomorrow morning (Tuesday), so get some drool time in now!


1. These will endure all your abuse and still love you back. Acne Mic Rigid Straight Jeans ($200).

2. A lighter weight jean with creamy contrast seams: both eye-catching and comfortable. Burberry Brit Steadman Straight Leg Jeans ($195).

3.  Really, is there an explanation needed for this? Lanvin Denim and Leather Sneakers ($415).

4. The Sartorialist can’t seem to resist a solid, denim jacket, so be prepared to be his next photo subject! Maison Martin Margiela Denim Blazer ($1,150).

5. Individually hand-crafted selvedge for the discerning man. Jean Shop Rocker Straight Leg jean ($290).

—Kathy Ng Hassan

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Posted Feb 22 2011 in Denim Fashion » Denim Menswear

WWD News: FIT Show Looks at American Dressmaking, Emerging Brand Spurr Branches Out, Guez Brings New Blood To Dylan George, Juicy Couture to Open Airport Shops, Spring Men’s Suit Trend: Mixed Doubles, Fashion Scoops: Austrians in Tokyo… Anthropologie’s New Tie-Up…

Opening Friday is FIT’s exhibition “American Beauty: Aesthetics and Innovation in Fashion”, curated by Patricia Mears, displays the craft and intricacies of dressmaking. The show runs through April 10th.

Emerging menswear brand Spurr, designed by Simon Spurr, will be going back to its’ roots of denim related sportswear and t-shirts at a lower price point, mostly made in Italy. The higher-end collection, named appropriately, Simon Spurr, will continue to have hand-finished suits, leathers and knits all made in Italy and France.

Juicy Couture is on a jet-setting quest to make the world more juicier.  They are opening up a shop at Miami International Airport in December, then traveling north to open at JFK International Airport, continuing across the pond to Taiwan’s TaoYuan International Airport and then on to Athens Airport.

Read more of WWD highlights below.

–Nikki Cho Russo 


FIT Show Looks at American Dressmaking


Dresses from Rodarte, Narciso Rodriguez and Adrians design for Joan on display at the "American Beauty Aesthetics and Innovation in Fashion" show Crawford

Dresses from Rodarte, Narciso Rodriguez and Adrian's design for Joan Crawford on display at the "American Beauty Aesthetics and Innovation in Fashion" show. Photo by John Aquino


The incomplete cotton muslins on display in ???American Beauty: Aesthetics and Innovation in Fashion??? are the surest indication the Museum at FIT??™s newest show delves into the inner workings of design. 

Custom patternmaker Nicolas Caito personally inspected the muslins on the mannequins for Thakoon, Proenza Schouler and Francisco Costa to be certain they were just so. That attention to detail was just what curator Patricia Mears was after for the museum??™s latest installment, which opens Friday and runs through April 10. 

Rather than give a more predictable historic overview of American fashion, Mears has zeroed in on how the philosophy of beauty is relayed in the craft of dressmaking. During a preview of the exhibition Wednesday, she said, ???One of the things I wanted to do with this show was to not make it about sketching, diffusion lines, marketing or anything else. I wanted to show people who really know how to make clothes.??? 

Click here to read the full article and slideshow



Emerging Brand Spurr Branches Out



Spurrs Spring presentation. Photo by Pasha Antonov

Spurr is branching into two collections at different pricing tiers in an effort to position itself for global distribution. The split, which will take effect for fall 2010, is the first strategic move since Tommy Fazio became president of the emerging brand designed by Simon Spurr. 

Spurr will be a contemporary collection of denim-related sportswear such as T-shirts and jackets. The label is going back to its roots, having launched three years ago with jeans at Bergdorf Goodman, where Fazio was the men??™s fashion director. Spurr since has evolved into a full designer collection, but starting with the fall 2010 collections, the designer offerings will bear the new label, Simon Spurr. The Simon Spurr collection will feature hand-finished suits, leathers and knits, all made in Italy and France. 

Spurr, the contemporary collection, will continue to be made mostly in Italy. 

Click here to read the full article


Guez Brings New Blood To Dylan George

by Khanh T.L. Tran

A look from Dylan George

LOS ANGELES ??” Dylan George, the premium denim brand founded last year by Danny Guez, is looking to ignite growth with the addition of executive talent and the relaunch of its men??™s business. 

Rick Spielberg joined Los Angeles-based Dylan George in October after a four-year run with Hudson, where he helped grow revenue from $9 million to $60 million as vice president. Before Hudson, Spielberg was president of Blue Holdings, which was founded by Guez??™s father, Paul, and where Danny met Spielberg before the younger Guez left to launch People??™s Liberation in 2004. At City of Commerce, Calif.-based Blue Holdings, Spielberg oversaw the denim brands Antik Denim and Taverniti So for two years. 

Click here to read the full article



Juicy Couture to Open Airport Shops


Juicy Couture is headed to the airport. 

Rendering of the Juicy Couture shop in Miami International Airport. Photo by Courtesy Photo

Rendering of the Juicy Couture shop in Miami International Airport. Photo by Courtesy Photo

The contemporary brand, which did $600 million in sales last year, plans to target customers when they travel, opening four stores at airports worldwide beginning in December. The first will launch in Miami International Airport??™s American Airlines terminal, followed by the British Airways terminal at New York??™s John F. Kennedy International Airport in January. In February, a Juicy store will open in the Taiwan TaoYuan International Airport??™s Terminal II through Juicy??™s Asian distribution partner, Lane Crawford. 

The fourth shop, which is planned for a spring launch, will be in the Athens Airport Duty Free area. This store will open with the help of the brand??™s new partnership with Elmec Sport SA. The retail license and distribution agreement will allow the firm to retail all Juicy Couture collections, including apparel, accessories, footwear, children??™s wear, intimates and jewelry in Greece, Romania and Bulgaria through freestanding stores and select specialty retailers. The wholesale operation with Elmec will begin with the spring collection. The three-year deal expires on March 31, 2014, with an option to renew for another three years. 

Click here to read the full article


Spring Men’s Suit Trend: Mixed Doubles

by Alex Badia

The double-breasted suit represents for many the epitome of masculine power dressing, elegance and style. For spring, designers presented multiple variations on the iconic DB, from the traditional three buttons on each side to a soft-shoulder, elongated silhouette to the youthful crop jacket and, finally, the shawl lapel blazer.

Click here to view the slideshow


Fashion Scoops: Austrians in Tokyo… Anthropologie’s New Tie-Up…

by WWD Staff

AUSTRIANS IN TOKYO: Earlier this week, a few of Austria??™s up-and-coming fashion designers got a chance to showcase their talent for a Japanese audience. Spot On Wien, an initiative sponsored by the Vienna Tourist board and other Austrian organizations and companies, staged a fashion show at the club Velours in Aoyama to coincide with Tokyo Designers Week. Ali Zedtwitz and Valerie Lange, both alums of Jil Sander and former students of Raf Simons, debuted the avant-garde stylings of their new label, Diptych. Zedtwitz also showed off some sculptured, edgy looks from her own namesake brand. Klaus M??hlbauer, the fourth generation of a milliner family, took advantage of the evening to unveil his playful, feminine headgear for women and his short-brimmed creations for men. The designer has already snagged custom orders from celebrities like Brad Pitt and George Clooney.

ANTHROPOLOGIE??™S NEW TIE-UP: Anthropologie is on a roll with the young designer partnerships. On the heels of a collection with Ruffian??™s Brian Wolk and Claude Morais, the company is set to debut a collaboration with L.A.-based designer Koi Suwannagate later this month. Named Lawan after the Thai word for ???beautiful,??? the four-style lineup is Suwannagate??™s first stab at a secondary collection. ???We had so many requests for pieces with a more affordable price point,??? explained Suwannagate. ???But we make everything in-house and it would have been too expensive for us. Working with Anthropologie was a natural fit.??? The Lawan collection, which retails from $228 to $298, will feature a gown, two cardigans and a sleeveless top, all cut from wool blends and embellished with the designer??™s signature frothy, hand-sculpted appliqu?©s. ???Each of them represents my past bestsellers,??? said Suwannagate, adding the collaboration will be an ongoing one.

TOD??™S IN THE SHADE: Tod??™s is about to fill one more gap in its lifestyle offerings. Just in time for cruise and Christmas shopping, the luxury goods brand will roll out a few styles of its new eyewear line to select Tod??™s flagships and opticians worldwide. The full range will debut in February. The capsule is comprised of 13 models for men and women, plus unisex ones, in acetate and metal, or combinations of the two. Colors include black, bronze, gold, silver and blush pink. Some styles are available in different sizes. The designs already have attracted fans such asJessica Alba, Freida Pinto, Jennifer Garner and Demi Moore. Retail prices for the Marcolin-produced eyewear range from $289 to $541.

FRIENDS OF MEN??™S: Men??™s wear veterans and young CFDA members came together to fete Robert Bryan??™s new men??™s wear tome, ???American Fashion Menswear.??? David Lauren stood in for Ralph Lauren, who wrote the foreword. The book combines historical images and recent looks from new American designers like Michael Bastian and Tim Hamilton ??” no doubt a result of the CFDA??™s involvement in the project. Scores of industry friends came to the Ace Hotel to congratulate Bryan. Diane von Furstenberg, Calvin Klein??™s Italo Zucchelli and Kevin Carrigan,Phillip Lim, Richard Chai and the duos behind Duckie Brown, Rag & Bone and Shipley & Halmos all paid their respects.

OUT THERE: Dysfashional, the conceptual fashion exhibition curated by Luca Marchetti and Emanuele Quinz, is set to present two new stages in Paris and Berlin. The avant-garde show, which does not feature any clothing, will include a video installation by Raf Simons and experimental exhibits by the likes of Maison Martin Margiela, Kostas Murkudis, Pierre Hardy and Damien Blotti??re. Up-and-coming Berlin-based designer Michael Sontag has conceived an interactive installation inspired by the dressing table. Parasite, a hybrid gallery-cum-store space that will feature a labyrinth of ???wallscapes??? designed by Bless, will showcase work by emerging artists and designers exploring the boundaries of contemporary fashion. 

A Dysfashional fanzine was released for the Paris leg of the show, scheduled to run at the Passage du D?©sir until Nov. 29, with a German edition to follow for the Berlin session, to be housed in the city??™s Haus der Kulturen der Welt venue from June 18 to July 18. Both editions will then be bound to form a catalogue. 

HER TURN: Damir Doma, a rising talent on the Paris men??™s wear scene, is turning his hand to women??™s wear, too. The Croatian designer plans to show his debut women??™s collection on the runway during Paris Fashion Week next March. Earlier this year, Doma opened a boutique in Paris on the Rue des Arquebusier in the Marais.



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Posted Nov 05 2009 in Uncategorized

WWD News: Stella McCartney’s Kid Rock, Stella’s Cheeky Take on Lingerie, Scoops: Margiela’s Library Rules… Jeffrey Sebalia’s New Project…, Night Lights: Kylie Minogue and Julianne Moore at First Annual Art Awards, YSL’s Masquerade Ball: French Kiss

Happy Monday everyone!  Remember that Stella McCartney’s children’s line are launching TODAY at select Gap Stores, so get your goodies today!

–Nikki Cho Russo

Stella McCartney’s Kid Rock



Patrick Robinson and his son Wyeth. Photo by Courtesy Photo

Patrick Robinson and his son Wyeth. Photo by Courtesy Photo

???I did a lot of looking at my own kids,??? Stella McCartney said on Thursday evening of the inspiration for the lines she was launching for GapKids and BabyGap. Acting as ringmaster for a wild scrum of little ones at the Little Red School House in Greenwich Village, McCartney offered a quick collection assessment: Of the band-major jacket with brass buttons, McCartney said with a laugh, ???No, it??™s not Sgt. Pepper. If I did that, I??™d have done it in bright blue.??? There was a lion-covered sweater dress, plus plenty of staple pieces like henleys and Ts. ???All the women in the office have them,??? said Gap creative director Patrick Robinson, whose son, Wyeth, stood nearby in head-to-toe Stella for GapKids. ???They??™re just cool, adorable clothes.???

 The launch was also an early celebration of Halloween on the school??™s fourth floor, where Gap billboards lined hallways and waiters dressed as bumblebees proffered vegetarian appetizers to the under-10s. A decidedly low-key, let-the-cupcake-crumbs-fall-where-they-may vibe dominated, with kids climbing the walls as parents,

Stella McCartney

Stella McCartney. Photo by Courtesy Photo

including stylists Tabitha Simmons, Alex White and Teen Vogue??™s Amy Astley, commingled.   

???With kids, they start as this blob that you have to dress, and then they??™re running around and you just have to get it over their heads, and then they??™re nearly teenagers,??? McCartney said. ???I tried to cover all of that.??? With her sister Mary and her father Sir Paul??™s girlfriend, Nancy Shevell, nearby, McCartney admitted that ???I??™d be lying if I said I hadn??™t thought??? of designing a line of children??™s clothes under her own name.  As for the Halloween plans of her own three children, who stayed in England? ???Oh, you know, a sheet and two eyes cut out,??? McCartney said wryly. ???We really go for it in my house.???


Click here to view the full slideshow


Stella’s Cheeky Take on Lingerie


A vintage-inspired slip from the Billie Twirling group.

A vintage-inspired slip from the Billie Twirling group. Photo By Kyle Ericksen

Stella McCartney continues to have a steamy love affair with lingerie. 

The designer, a self-described aficionado of undergarments who has had a passion for lingerie since she was a child, will unveil her spring collection of Stella McCartney intimates at the Bendon showrooms today. Licensed to New Zealand-based Bendon Ltd., the first collection was launched in the U.S. in spring 2008. 

Each of the 15 groups is named after women in what McCartney describes as cheeky situations, such as Rosie Plotting, a silk chiffon printed range featuring a black-and-white feather print from the Stella McCartney ready-to-wear collection; Eva Scampering, a playful silk chiffon ladybug-printed group with a cami, a chemise and a matching brief; Billie Twirling, a vintage-inspired knicker and chemise with scallop hem of silk satin with a matte-and-shine contrast, and Ines Sneaking, a pale pink lace and silk crepe de chine contour bra, underwire bra and coordinating undies. 

The collection, which received strong reaction when previewed to select stores this month, features vintage-inspired styles, detailing, and fabrics such as tulle and mesh. The color palette includes a range of neutral pales, and dusty pink and lavender with accents of ink blue and gray alongside pretty florals and graphic prints. 

Bras retail from $75 to $85; chemises are priced at $150; bodysuits are $135, and briefs sell for $40. McCartney??™s popular Knickers of the Week have been reworked to create silk and cotton-blend Monogram Knickers of the Week with raised embroidered vintage monogram letters, priced at $195. There??™s also a Happy Birthday embroidered cotton bikini for $45. 

Click here to view the full slideshow


Scoops: Margiela’s Library Rules… Jeffrey Sebalia’s New Project…

by WWD Staff

The Library at Cafe Select.

The Library at Cafe Select. Photo by Courtesy Photo



BOOKISH: No cryptic concept here. To celebrate its new book ???Maison Martin Margiela??? by Maison Martin Margiela, published by Rizzoli, the house, or at its least lab coat-wearing p.r.s, decamped to New York last Thursday and set up Caf?© Select in SoHo like a library. White hoofed footprints on the floor led through the kitchen to a spare installation space furnished with white desks, lamps and chairs, and wallpapered with a black-and-white photo print of stacks ??” quiet and low-key, just like the party going on up front. Among the small group of editors and arty types were Terence KohTerry Richardson ??” one of the book??™s many contributors ??” and Margiela fanboy Michael Stipe, who??™s been a follower since the Eighties, ???before they even did men??™s wear,??? he said.

EBAY??™S HOLIDAY SPOT: EBay will open its first holiday store, a 5,500-square-foot pop-up at 3 West 57th Street operating Nov. 20 to 29, except Thanksgiving Day, and stocked with a selection of Norma Kamali??™s exclusive fashions for eBay, L.A.M.B shoes, handbags from Michael Kors and Dooney & Burke, Anthropologie dresses, cosmetics from M.A.C., Smashbox and other brands, and the Dolce & Gabbana Light Blue and Vera Wang Princess fragrances. Electronics, toys, home and garden items will also be displayed, but shoppers will have access to the entire eBay marketplace via Internet kiosks, handheld tablets and the eBay mobile phone application. EBay will trumpet the shop with a cocktail party Nov. 19 and on Black Friday, a limited quantity of ???daily deal??? items will be awarded to the first 100 shoppers who visit the store. Dollars spent in the holiday shop, up to $200,000, will be matched by eBay to support Global Giving, Grammy in the Schools, Oxfam America, Right to Play, Save the Children, Share Our Strength, St. Jude Children??™s Research Hospital, Starlight, Toys for Tots, U.S. Fund for UNICEF and YouthAIDS EBay.

PEP TALK: ???I love the dolly bird vibe ??” anything with a heel and an ankle strap is just me,??? said Tamara Beckwith at the launch of the 72-hour pop-up shop for Jimmy Choo??™s Project PEP at Seldfridges on Thursday night. The brand unveiled the 12-piece, limited edition collection at the store??™s Wonder Room. Twenty-five percent of net sales of the stilettos, totes and cuff bracelets will go toward the purchase of anti-HIV drugs for women and children at a rape crisis center in South Africa. Guests including Guy RitchieTheo Fennell, Beckwith and Melissa Odabash munched on fish and chips, a dish Tamara Mellon ??” dressed in a bright red Valentino dress ??” said she loves. Ritchie??™s mind, however, was miles away from the fried fish and fund-raising. ???I??™m all about the films at the moment, and I have Sherlock Holmes out in December,??? he said.

JEFFREY SEBELIA??™S NEW PROJECT: ???Project Runway??? winner Jeffrey Sebelia is injecting his rocker??™s edge into Fluxus as the Los Angeles-based casualwear label??™s new head designer. Sebelia, who scowled on millions of TVs during the reality program??™s third season before winning with his zipper-edged rockerwear, revamped Fluxus??™ lineup for spring with special wax treatments, sheer Modal and black stripe burnout. With retail prices between $66 and $300, Fluxus operates two stores in Los Angeles and also sells at retailers such as Atrium, Bloomingdale??™s, Saks Fifth Avenue and Revolve.

PHILIP GREEN, FOR SALE: Fans and competitors will be able to ???buy??? a piece of Topshop tycoon Sir Philip Green??™s very big brain at an upcoming charity auction. Krug??™s inaugural online Mind Share auction went live last week at offering 60 minutes with Green, Natalie Massenet of Net-a-porter, and a host of other VIPs in exchange for money for the thinkers??™ favorite charities. The three highest online bidders for each person will be invited to slug it out during a live auction at Christie??™s in London on Thursday. Green said he plans to donate his proceeds to the Autism Trust.

Click here to read all of today’s Fashion Scoops


Night Lights: Kylie Minogue and Julianne Moore at First Annual Art Awards

by WWD Staff


Julianne Moore, Francisco Costa and Kylie Minogue.

Julianne Moore, Francisco Costa and Kylie Minogue. Photo by Steve Eichner

Rob Pruitt presented his First Annual Art Awards at the Guggenheim Museum with Calvin Klein Collection and in association with White Columns. Kylie Minogue, a presenter, dressed for the occasion in a spiraled Calvin Klein Collection frock. ???I match the space,??? the petite singer said, glancing at the Frank Lloyd Wright-designed rotunda. Performance artist Kembra Pfahler turned heads of guests like Nate Lowman, Julianne Moore and James Franco when she arrived wearing nothing but knee-high boots, a giant wig and blue paint. She took her seat next to Artist of the Year winner Mary Heilmann, with a napkin delicately placed between her blue bum and the Plexiglass chair. ???That??™s worth waiting for,??? Francisco Costa said.

Click here to view the full slideshow


YSL’s Masquerade Ball: 
French Kiss

by WWD Staff


The MisShapes. Photo by Scott Rudd

The MisShapes. Photo by Scott Rudd

Yves Saint Laurent got an early start on Halloween revelry when it threw a blowout masquerade ball Thursday night to celebrate the launch of its new women’s fragrance, Parisienne.


The brand made over the Angel Orensanz Foundation with blush pink backlighting, vase upon vase of lush roses and antique-looking chandeliers with flickering votive candles. And if that didn’t set the mood, the perfume’s ad campaign featuring a very suggestive Kate Moss played on a loop on flat screens throughout the venue.

 An eccentric mix of editors, models and Lower East Side night owls crammed the space to such capacity that security on Norfolk Street had to keep aspiring attendees at bay. “I haven’t been out for a while,” said one publicist as she scanned the dance floor for a familiar face. “I was wondering if I’d suddenly gotten behind and didn’t know who anyone was.”

 Surely the “mask required” dress code didn’t help matters. “I made mine at 4 am,” said Leigh Lezark, who, along with the Misshapes, shared DJ duties with Alexandra Richards. Dancing nearby, Becka Diamond was giving her vision-impairing mask a breather. “No one wants to see a pretty girl on the floor,” she joked.

Click here to view the full slideshow

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Posted Nov 02 2009 in Uncategorized
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