In case you hadn’t noticed, we’re big fans of the three Rs (reduce, reuse, recycle), plus one more–repair! Denim Therapy can help you extend the life of your jeans, but if you’re looking to buy some eco-friendly denim, we’ve also got you covered. Here are six awesome brands doing their best to help the environment:
With colored denim being such a big hit this season, it’s especially cool that M2F created a dye bath that uses 50% less energy and water than traditional methods, while also eliminating commonly used toxic materials. Plus, their Made2Fade Technology Yarn is certified by the Swedish OEKO-TEX lab to be free of any harmful substances.
Pastel Skinny Jeans | Light Wash Skinny Jeans | Traveler Denim Jacket
G-Star RAW Sustainable
G-Star RAW Sustainable collection is not only made entirely out of organic cotton, which minimizes the use of harsh-on-Mother-Nature pesticides and other pollutants, G-Star also touts various sustainable operations practices, like reducing energy use and only using transportation companies that meet certain environmental standards.
Navy Shirt | Navy Pencil Skirt
For spring/summer 2012, Nudie Jeans produced 43% of its garments from organic cotton, with the longer-term goal to amp that number up to 100%. As part of their larger efforts to reduce waste, their Post Recycle Dry program takes old Nudie jeans and makes them into new, limited edition pairs.
Thin Finn Organic Jeans | Grim Tim Organic Blue Fade Jeans
Levi’s Water<Less Jeans
Making jeans is a water-intensive process, and a lot of the environmental cost of production comes from water. Often, jeans are washed multiple times before we take ‘em home, but the Levi’s Water<Less Jeans finishing process uses up to 96% less water than usual. 172 million liters of water (and counting!) have been saved so far.
511 Skinny Jeans – 3D Coated | Modern Demi Curve Ankle Skinny Jeans
Perhaps you know Edun best in relation to its founders Ali Hewson and Bono, but the ethical clothing line isn’t simply a celeb pet project. The company focuses on fair wage and labor practices, and uses organic cotton to produce their line.
Indigo Denim Jacket | Denim Flares
With jeans made from organic cotton, hemp, recycled wool, and more, Kuyichi prides itself in using eco-friendly and recycled fabrics, including natural dyes. Their full list of sustainable materials used is pretty informative as well, if you pride yourself in knowing the benefits of the alternative fabrics used.
Kuyichi Denim Pants | Kuyichi Denim Pants
Tags: denim shopping guide, eco friendly denim, eco-friendly jeans, Edun, G-Star Raw, Kuyichi, m2f, Nudie Jeans
The fetching goalkeeper of the U.S. Women’s National Team, Hope Solo, sported not one, but two pairs of M2F mini shorts whilst off the field. She looked gorgeous in the Strawberry and Tigerlily colored bottoms (it’s a good thing because she is set to pose naked in the famed “Body Issue” of ESPN The Magazine). And we’re so excited to watch her compete on Dancing with the Stars… But right now, it’s exciting just to see her rocking one of our favorite denim brands on the field! Work it, girl!
Which is your favorite color?
Tags: body issue, colored shorts, dancing with the stars, espn, espn the magazine, goalkeeper, hope solo, m2f, m2f denim, mini shorts, orange shorts, pink shorts, shorts. colored denim, u.s. women's national team, us soccer, womens soccer
Today’s denim tip of the day? Take care of the earth! Sustainable, eco-friendly, environmentally conscious fashion is all the rage these days. And this is one rising trend we can’t support enough. If you’re looking for a stylish pair of jeans that are manufactured to meet the standards of society’s collective eco-conscious effort (or you just want more information on who’s on this bandwagon), check out our round-up of eco-friendly denim brands below.
Pictured above, M2f light wash skinny jeans ($130) – buy it at Singer22.
Serfontaine + This LA-based denim brand that has sworn off chemicals used in the denim-distressing process, and instead use organic fruit enzymes and hand-administered abrasion techniques.
REUSE Jeans + An eco-conscious denim company that began using sustainable 80% recycled fabrics in spring 2010, and is now at the forefront of the battle against the fashion industry’s carbon footprint.
James Jeans + A brand that proudly uses eco-friendly washes, handmade patterns, and couture draping techniques. They promote various ways to “go green” on their blog—check it out!
M2F + When you think eco-friendly, you might think earth tones & drab clothing… but M2F has changed the way we envision sustainable denim forever. Their line features vibrant, bright, gorgeous colors that you’ll look amazing in and feel good about wearing. Their manufacturing technology includes two major elements: Certified Chemical Free Made2Fade™ Yarn Technology and the Clear H20 Colors™ Earth Smart Dye Process. You can read more about those at their website, and be sure to read our Q&A with the brand.
7 For All Mankind + This wildly popular brand of denim doesn’t support the use of pesticides, and produces nearly 100% organic jeans (some styles contain a small percentage of spandex) in styles that make is really, really easy to be kinder to the planet.
Kuyichi + The ultimate in sustainable fashion, Kuyichi’s jeans are made using organic cotton and wool, hemp, linens, and techniques like recycled polyester, natural dyes, and vegetable tanning. This European company is rapidly expanding (and we can only hope they’ll brand stateside in the near future).
Green Edge Denim + A denim company with a beautiful mission, Greenedge aims to outfit and educate the younger generations (we’re talking kids & babies) in earth-friendly concepts from the very beginning, with certified organic cotton grown and sustainable treatment processes.
Nudie Jeans + Nudie was recently given an environmental award for their second hand denim collection—a system where customers buying jeans leave a pair of their old ones behind with to receive a discount (and some good karma). Those jeans are then recycled into a new pair for some other denim-loving customer to enjoy.
Aoki Denim + Aoki Denim is produced with raw organic cotton and strives to mesh the idea of aesthetically beautiful fashion with responsible production techniques.
Sling and Stones + The mission of Sling and Stones is simple: “to produce the most luxurious and best fitting jeans in the world, all while protecting the earth and loving its people.” They do so by using American-grown organic Supima cotton that results in virtually pesticide-free product.
Levi’s + Levi’s amazing Water<less denim campaign is saving both water and energy. While most jeans are washed in massive industrial washing machines, wasting an incredible amount of this precious resource, Water<less jeans are cutting down on the amount of water used in a big way. Read more about it here.
—Michelle Christina Larsen
Tags: 7 for All Mankind, aoki denim, Earth Day, eco-denim, eco-friendly, environmentally friendly denim, green edge denim, James Jeans, Kuyichi, Levi's, m2f, Nudie Jeans, REUSE Jeans, Serfontaine, Sling and Stones, sustainable fashion