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Romantic Rights: April77 x Calla Denim Collaboration


Denim brand April77 and textile designer Calla Haynes collab’d recently to create a denim capsule collection titled “Romantic Rights”—a dreamy, rock’n'roll, textured rendition of your classic jean staples. Pieces include three pairs of low-waisted jeans (erk!), two denim jackets, and a sleeveless dress. The prints are stellar, but the price is up there. Jeans are $385, jackets are $465, and the dress is $365. Calla elaborates below:

“The brand, CALLA, is based on the idea of relaxed luxury, so it was important to me to propose jeans to my client. I asked April 77 to work with me because they are just honestly my favourite denim brand!  I wear them all the time. For this collaboration, we discussed mixing our two worlds together into a theme called ‘Romantic Rights’ – a vision that is both romantic and very rock and roll. For the print designs, I imagined a girl, in love, at a summer music festival and how she feels.  I tried to communicate the heat, the nature and the music in abstract patterns.” —Calla Haynes.

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It’s all available now at Opening Ceremony.

—Michelle Christina Larsen

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Posted Feb 23 2012 in Denim Fashion
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