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Wrangler’s Latest Denim Invention Will Lotion Up Your Legs

Wrangler is releasing jeans that will take one step out of your morning beauty routine, provided you’re stepping into a pair of them. They’re moisturizing jeans, which, in theory, means smoother gams and happier you. Aptly named Denim Spa, they promise anti-cellulite components and moisturizers from natural elements like apricot kernel oil, rosehip oil, and passion fruit oil. Too good to be true? We’ll have to wait and see.


“The jeans—which will retail for $135 and be sold on ASOS—come in three different “finishes:” Aloe Vera, Olive Extract, and Smooth Legs (the supposed cellulite-fighter), but there is one caveat: The effects of the ingredients only last up to 15 days (around 67-95 wears), but a reloading spray will also available to buy.” (Stylecaster)

—Michelle Christina Larsen

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Posted Jan 17 2013 in Campaigns » Denim News
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