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Madewell Store Opens in Old Pasadena

Yesterday, Madewell 1937 opened yet another store in Los Angeles: this time on a bustling retail and restaurant destination in Old Pasadena, California – the east side of town!  The newest shop takes over the former site of Guess?.  The grand opening sip and shop event lasted well beyond it’s 8 p.m. last call for vodka drinks and denim fittings.  If you’re not already taking the day off to enjoy the sun, head on over to Madewell’s shiny new store on Colorado Blvd. in Pasadena.  Check out the gallery for the scoop on what to expect in store for their current Spring 2012 collection.  You’ll find not only colored and floral jeans, but a slim Boyfriend jean that is getting a resurgence in popularity this season.


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Madewell Pasadena opens until 8 p.m. tonight so make a date of it.  Go to Old Pasadena online for store hours.

—Kathy Ng Hassan


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Posted Apr 27 2012 in Denim News » Events

Adriano Goldshmied’s ‘Mr. Sneakers’ Installation Opens at Ron Herman

To commemorate the 35th anniversary of the long-time partnership between Adriano Goldschmied and Ron Herman, a special art installation entitled, “Mr. Sneakers,” has been put on display at Ron Herman‘s Melrose Avenue store.  The name “Mr. Sneakers” refers to an endearing nickname given to Herman: “What Herman didn’t know until recently was that in Italy his blue trousers, white crisp button down and sneakers were an oddity and Goldschmied’s team began to call the store owner Mr. Sneakers. They would refer to him internally for orders, phone calls, payments; asking each other ‘Has Mr. Sneakers order been shipped?’”  The piece was also produced in part for the recent WWD Denim Forum on May 10.

The art piece features more than 100 pairs of sneakers, a pair of Citizens of Humanity men’s jeans covered in resin and a birthday candle. A short film produced by Goldschmied tells the story of how the now great friends met and why the piece is referred to as “Mr. Sneakers”. The installation continues on display through the end of May.  To view this exhibit, go to Ron Herman online for store information.


—Kathy Ng Hassan


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Posted May 18 2011 in Denim News
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