So Gap 1969 is now just 1969 Premium Denim. Last year, the then Gap 1969 division packed up and moved their operations to Los Angeles—to their new denim studio on Pico Blvd. Los Angeles is the denim capital of the world, which is the reason behind the move: to work closely with denim manufacturing resources and create that vibe of authenticity and ingenuity which the brand is focused on. The subtle title change is yet another way that this premium denim division is distinguishing itself from the overall Gap corporate identity. Want to see who are the creative forces behind Gap’s cool premium denim line? Watch the video for a behind-the-scenes look from their new video campaign.
Learn more about 1969 premium denim at 1969 online.
—Kathy Ng Hassan
Tags: Gap 1969, gap jeans, Los Angeles Denim, Pico de Gap