Denim Therapy
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Denim Dude’s Book Launch at Loren


With Men’s Fashion Week came a flurry of activity here in New York. Amy Leverton left London behind and came stateside to promote her book Denim Dudes. Amy has worked in the industry for ten years and is currently the Director of Denim and Youth Culture at WGSN. For Denim Dudes Amy traveled the world photographing and interviewing eccentric denimheads. She chronicled the most interesting styles and global trends in denim cult culture. The book is stocked in most book stores and is also available on Amazon.┬áThe New York book launch was hosted by Loren Cronk at Loren in Greenpoint and we couldn’t endure the thought of missing it. The storefront doubles as a workshop where Loren still designs and constructs many jeans by hand. The small shop was packed tight with denimheads on a humid night in Brooklyn and we couldn’t have dreamt of a better venue.

Denim Dudes Loren Cronk

Loren Cronk Juki machine

Loren Cronk
Very amazing vintage jackets for sale.

Loren Cronk

Loren Cronk

Loren Cronk

Loren Cronk
Sewing patterns, bicycles, and colored lights hanging from the ceiling.

Loren Cronk

Loren Cronk

Loren Cronk

–Emily B. McIntosh

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Posted Aug 13 2015 in Denim Menswear » Denim News » Events

A Denim-Head’s Dream: Custom Jeans & Absolut Vodka At Loren


Denim lovers in Brooklyn know of a little gem on Nassau avenue right at the fringe of Greenpoint and beginning of Williamsburg, where the brunch and dinner crowds form for Five Leaves and Nights & Weekends. Loren is a small white brick denim haven filled to its brim with made-in-Brooklyn jeans, vintage denim finds and related treasures like men’s accessories and a selection of women’s denim staples. Denim Therapy was invited in for a bottle of vodka (wrapped in a snug denim case, designed by Loren Cronk in a special collaboration with ABSOLUT) and some jeans-to-go. We finished the evening off with denim-themed cocktails at Nights & Weekends.

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absolut-denim-vodka-loren-cronk-brooklyn (16)

absolut-denim-vodka-loren-cronk-brooklyn (16)

absolut-denim-vodka-loren-cronk-brooklyn (16)

absolut-denim-vodka-loren-cronk-brooklyn (16)

absolut-denim-vodka-loren-cronk-brooklyn (16)

 

Check out the video for more on the ABSOLUT collaboration:

Stay tuned for photos of DT’s resident denim expert Raffael in his made-in-Brooklyn jeans!

—Michelle Christina Larsen

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Posted Jul 18 2013 in Denim News » Events
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