With Men’s Fashion Week came a flurry of activity here in New York. Amy Leverton left London behind and came stateside to promote her book Denim Dudes. Amy has worked in the industry for ten years and is currently the Director of Denim and Youth Culture at WGSN. For Denim Dudes Amy traveled the world photographing and interviewing eccentric denimheads. She chronicled the most interesting styles and global trends in denim cult culture. The book is stocked in most book stores and is also available on Amazon. The New York book launch was hosted by Loren Cronk at Loren in Greenpoint and we couldn’t endure the thought of missing it. The storefront doubles as a workshop where Loren still designs and constructs many jeans by hand. The small shop was packed tight with denimheads on a humid night in Brooklyn and we couldn’t have dreamt of a better venue.
Denim lovers in Brooklyn know of a little gem on Nassau avenue right at the fringe of Greenpoint and beginning of Williamsburg, where the brunch and dinner crowds form for Five Leaves and Nights & Weekends. Loren is a small white brick denim haven filled to its brim with made-in-Brooklyn jeans, vintage denim finds and related treasures like men’s accessories and a selection of women’s denim staples. Denim Therapy was invited in for a bottle of vodka (wrapped in a snug denim case, designed by Loren Cronk in a special collaboration with ABSOLUT) and some jeans-to-go. We finished the evening off with denim-themed cocktails at Nights & Weekends.
Check out the video for more on the ABSOLUT collaboration:
Stay tuned for photos of DT’s resident denim expert Raffael in his made-in-Brooklyn jeans!
—Michelle Christina Larsen
Tags: ABSOLUT denim, brooklyn jeans, custom denim, custom jeans, denim shop brooklyn, Loren Cronk, made in brooklyn, mens denim, Nights & Weekends, raw denim, raw jeans, vintage denim