There was a time when you wouldn’t dream of spending an entire afternoon in a pair of jeans for the strenuous task of holiday shopping. Now we have comfortable stretch-denim blend jeans (and we don’t actually need to leave the computer to get our holiday gifts bought). My how times have changed! Gwen Stefani was spotted doing a little holiday spotted in Paige Denim Verdugo Ultra Skinny. She paired the comfortable jeans with a big scarf, tailored jacket, and retro sunglasses, looking ready to jump from a day shopping for ornaments to a night out in London.
—Jackie Racer
Tags: Gwen Stefani, holiday shopping, London, oversized sunglasses, Paige Denim, retro style, verdugo ultra skinny jeans
Kate Moss was snapped wearing a super cute pair of Siwy Denim Hannah Slim Crop in One Love wash while walking around London recently. We’d never question her love of Siwy, but we do question this particular ensemble. We’re pretty sure she wasn’t dressing up as a sheep for Halloween when she put this look together, but with the monochrome palette, the curly-fur vest, and the off-shoulder sloppy grey sweatshirt, we have to stop for a minute and question whether “Kate can do no wrong” policy still holds true.
What do you think of this look? Head-to-toe ugly or forgivable? Sound off on our facebook!
—Jackie Racer & Michelle Christina Larsen
Tags: flared denim, groucho club, hannah slim crop jeans, kate moss in flared denim, kate moss in skinny jeans, London, Siwy Denim, skinny jeans
We haven’t featured the queen of jean on our site for quite some time so we were relieved to see Kate Moss out for brunch and shopping in London her usual denim cool style. It’s no surprise that she repeated this chic look whilst out to dinner with hubby, Jamie Hince, at the Dorchester. Both times she was seen wearing one of our favorite brands (we think hers too), Siwy Denim. She chose the Hannah Slim Crop in It’s Magic wash. She completed her ensemble with black boots that reached mid-calf and a black T-shirt with a layered black cardigan. The all black look really suits her, though it may be a bit dark for some. Then again, we’re still excited about wearing bright colored denim this fall!
—Jackie Racer
Tags: black jeans, dorchester hotel, fall style, hannah slim crop, jamie hince, Kate Moss, kate moss and jamie hince, kate moss in siwy denim, London, Siwy Denim
Tags: chloe lonsdale, contest, dove print scarf, fashion night out, Giveaway, London, MiH Jeans, New York
Jennifer Aniston was spotted at Heathrow Airport in London looking amazing (as usual) in a pair of Current/Elliott jeans. Jen knows that the boyfriend cut is a perfect denim decision when you want to look put together enough for the paparazzi, but still need to be comfortable enough for hours of travel. Speaking of boyfriends, Jen was with Justin Theroux, who completed the denim duo in a pair of classic black Nudie jeans. What we really can’t get over is how well their contrasting denim complements each other—so effortless yet so enviable! Ah, what we would give for a day in her shoes jeans!
Image via Denim Blog.
—Elyssa Linden
Tags: black jeans, boyfriend cut, Current/Elliott, Heathrow Airport, Jennifer Aniston, Justin Theroux, London, Nudie Jeans
It may not even be lunch time yet but our 2nd day here at PROJECT is well under way. We were able to catch up with Chelsea Scott, the owner of Dzojchen (doh-jen). Originally based out of London and Singapore, the brand is taking its first steps onto American soil at the show this week. Scott believes that good denim shouldn’t have to follow the trends of a season, but rather be able to transcend through collections. By having a few elements that pop, like asymmetrical zippers, pleats, leather accents and unique inseams, Dzojchen denim maintains a classic and simple look with comfort being a top priority. Head on over to the Dzojchen online store to be the first of your friends to rock Dzojchen before it hits U.S. stores later this year.
Photos by Raffael Flores Contreras
—Elyssa Linden
Tags: Chelsea scott, Dzojchen, leather accents, London, pleats, project show, Singapore, unique inseams
Combining trends can be tricky, but this London blogger risks it all and comes out (dare we say it) winning! We’re talking high waists and denim workshirts meeting in the middle. Literally. By throwing on a Zara denim work shirt, a a pair of Acne Jeans high-waisted shorts, and a chic Acne Jeans long strap shoulder bag, this two-tone outfit is simply timeless. The understated silhouette and color combo mean there’s plenty of room to experiment further with accessories and shoes. Looks like merging two hot trends aint so hard after all!
Images via lookbook.nu.
—Elyssa Linden
Tags: #winning, Acne Jeans, denim shirt, high-waisted shorts, London, London blog, multiple trends, old trends, shoulder bag, Street Style, style blogger, Zara, Zara denim shirt

Ian McChesney has crafted this astonishing sculpture made of Levi’s denim. Part of the Levi’s flagship store in London’s Regent Street, this piece features dozens upon dozens of Levi’s jeans sculpted into an eye-popping sculpture. A must-see if you’re in the London area, this piece is made to celebrate the release of Levi’s new waterless denim
Levi’s @ Regent Street
174-176 Regent Street
London W1B 5TJ, United Kingdom
+44 20 7292 2500
Article sourced from Definitive Touch.
—DT Staff
Tags: art made with jeans, denim art, denim sculpture, Ian McChesney, Levi's, London
It seems as if there is nothing this girl can’t do- Besides being an incredibly gorgeous Academy Award winning Hollywood actress, she dances, sings, is married to a rock star, a mother of two, wrote a cookbook, and now rides a motor bike. Still have no idea who we are talking about? Take a look below and guess!
Gwyneth Paltrow took to the streets of London on her silver vespa. However, she wouldn’t feel safe without her R13 Shearling lined army green cargo vest and a pair of jeans (motorcycle black boot and gloves included). It’s all about cool, comfort and convertibility. Let the wind blow- Beep, Beep!
—Jackie Racer
Tags: academy award, Gwyneth Paltrow, hollywood actress, London, motorcycle boots, r13 denim, shearling vest, vespa
Kate Moss was spotted shopping at Zadig & Voltaire with her daughter Lila Grace in St Johns Wood, London. The mother and daughter duo wore matching skinny grey jeans and black leather jackets. Kate’s blues or shall we say gray’s were a pair of Paige Premium Denim which she ever so cutely completed her look with a Mickey Mouse tee. We are not sure the Disney character would permit smoking but when it comes to Moss it all just flows.

—Jackie Racer
Tags: black leather jacket, disney, Kate Moss, lila grace, London, mickey mouse, Paige Premium Denim, skinny jeans, st jons wood, zadig and voltaire