J Brand is literally hold the buzz monopoly in the denim industry right now with their latest venture—a sportswear collection and an attempt to branch out into what could eventually become a lifestyle brand. J Brand lovers are a dedicated crowd, and from celebs to editors and the crème de la crème of the fashion blogger set. They’re leaders in fit, color, and style trends, keeping denim lovers on their toes and reaching into their pockets. But will the sportswear line (which they want to hit more of a Rag & Bone key than anything) hold the same must-have substance? Here’s a sneak peek of the set so far. We’ll let you decide.
Images via WWD.
—Michelle Christina Larsen
Tags: denim news, J Brand, lifestyle brand, loungewear, preview, rag & bone, sportswear collection, WWD