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Edun’s Out of Africa Website Relaunch

Edun, the 100% organic, sustainable and ethically conscious fashion label founded by Ali Hewson (wife of Bono of rock band U2) is relaunching their website featuring products that benefit communities in Africa, including school children in Kenya.


Available are t-shirts with hand-drawn pictures from the children of Kibera, Kenya.  100% of the proceeds from these t-shirts will go to fund school needs such as food, healthcare and financial assistance.

Black and white graphic tees are part of “Grow To Sew”, an initiative by Edun, which apire to make African garments a sustainable industry.  The proceeds will benefit the Conservation Cotton Initiative, which supports greater investment in sustainable and ethical production, fair trade and organic farming.

Hewson held a launch party for Edun’s pre-fall menswear capsule collection at Bloomingdale’s in NewYork last Wednesday.  And for the women’s collection, continuing with the trend of patchwork jeans (also found on the runways of Chloe, Cheap Monday, Gap, Ralph Lauren, to name a few) and military styles, the pre-fall collection of Edun includes military-green jackets, adorable hemp short-suits, indigo-colored patchwork jeans, super soft tees, lightweight anoraks, and ruffled skirts. Edun will relaunch women’s at Barneys New York this week, and at Liberty of London and Merci in Paris later this month.  And the company’s new designer, Sharon Wauchob, will debut her designs for Edun on the runways of New York in September.



–Nikki Cho Russo

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Posted Jun 07 2010 in Uncategorized

Denim Finds: Target + Liberty of London

When I attended Target’s first pop-up shop initiative in 2008 titled Bullseye Bodegas with featured limited edition fashion collaborations with designers: Anya Hindmarch, Sigerson Morrison, Jonathan Saunders and Converse, I decided, going forward, that I would wait until it hit stores for a calmer shopping experience. It was sheer mayhem!

Well, who would have known that the Target + Liberty of London’s pop-up shop would sell out by their second day forcing them to close up shop that evening.  Oh woe is me, I never had a fighting chance to purchase the lovely Liberty of London bicycle that I so wanted.  The limited offerings are now available on-line and in participating Target stores, but buyer beware, not a whole lot left.  Oh woe is me.

Liberty of London Ladies Cruiser - GarlaI want to ride my bicycle
I want to ride my bike
I want to ride my bicycle
I want to ride it where I like

denim romper

Target + Liberty of London Denim Romper, $12.99

How sweet is this?  A little bit of denim, a little bit of Liberty of London sashaying for your little girl to frolick around in.

Cuffed Boyfriend Short

Girl’s Liberty of London for Target Cuffed Boyfriend Short, $12.99

These are your daughter’s jeans…now she can get in on the boyfriend look before she actually has a real boyfriend.  Pair these up with fun Little MisMatch tights and Converse All Stars.

Shop Target + Liberty of London

–Nikki Cho Russo

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Posted Mar 15 2010 in Uncategorized
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