Levi’s has officially released its new women’s denim collection for Fall 2015. While the fashion world has been slowly turning its gaze towards menswear, Levi’s has been quietly channeling powerful feminine energy. The new line has been described by the denim behemoth as “the most significant women’s denim collection launch since 1934” when Levi’s graced us with the first pair of women’s jeans, the 701. Over the past two years designers have been developing the company’s women’s line into a classic collection strong enough to stand along its famous Lot 500 series. The newly fleshed-out Lot 700 is equipped with fits that flatter all body types and styles with staying power that appeal to all tastes. Check out the new additions to Lot 700 below.
Left to right: 710 Super Skinny, 711 Skinny, 712 Slim, 715 Bootcut, 721 High Rise.
The new series is meant to have the go-to pair of jeans for every woman. The new Live In Levi’s global campaign reflects the inclusiveness in their women’s line featuring female artists of all ages, shapes and ethnicities. Stars of the campaign include Alicia Keys, Ryn Weaver, and Ibeyi.
We recently attended the new Levi’s women’s denim collection launch party at Milk Studios in the Meatpacking District. The event coincided with the release of the most significant change to the Levi’s women’s line since its inception. The Lot 700 update was an historic shift for a company so famous for its menswear. The theme running throughout the event was the staying power of Levi’s throughout American history. The new 700 series fit this big picture view by sticking with classic skinny and boot cut styles and avoiding temporarily trendy washes and treatments. However, the event was less geared towards previewing the construction of new pieces as it was focused on celebrating women’s empowerment. The walls of the warehouse featured dreamy lifesize portraits of influential badass babes in jeans by Petra Collins and glowing shadowboxes of vintage women’s Levi’s ephemera. Music by The Misshapes followed by a live performance by Lion Babe fed the crowd’s energy. Camera in hand and properly inspired by the triumphs of American women we waded through the warehouse packed with attendees decked in denim.
Models styled in five flavors of the new collection from the 711 Skinny to the 721 High Rise Skinny.
Leigh Lezark of The Misshapes mixing.
Photographer of the evening Petra Collins does skinny jeans with a Bowie tee.
Jillian Hervey of Lion Babe and Levi’s own Jimmy Everett share a blue carpet moment.
Model Yuka Mizuhara styled in dark blue skinny jeans in front of vintage Levi’s ads.
Detail of a pair of vintage women’s Levi’s with cinch back displayed at the event.
Check out more outfits of guests and models in the gallery below. Special guests included models Michelle Oullet, Nina Agdal, Carlotta Kohl, Georgina Burke and Jennie Runk.
Levi’s has introduced a collection of denim incorporating post-consumer waste, specifically recycled plastic bottles and food trays. Each Levi’s Waste<Lessproduct will include a minimum of 20 percent post-consumer recycled content, or, on average, eight 12 to 20-ounce bottles per jean. The line will include both men and women’s denim styles for the upcoming spring season. This new initiative represents the n ext chapter in the company’s ongoing commitment to sustainable design.
“From the beginning, we have designed our products with purpose and intent. By adding value to waste, we hope to change the way people think about recycling, ultimately incentivizing them to do more of it,” said James Curleigh, global president of the Levi’s brand. “This collection proves that you don’t have to sacrifice quality, comfort or style to give an end a new beginning.”
Are you getting a little bit nervous about what to get your loved ones for the holidays? You don’t want to get them just anything, right? No need to fret. We’ve rounded up a several trusted denim-centric brands and retailers for your convenience. Save time and save money where you can. While this is not an exhaustive list, we hope this holiday shopping guide will help get you started. The next thing you have to worry about is whether you’re going to gift wrap them or gift bag them. Oh the conundrum.
J.Crew Factory – Jeans for men and women at under $50 a pop? Score. Enter XOFACTORY at checkout.
Levi’s – Here’s a trusted brand that is constantly evolving. Check out their gift guide for ideas under $100 and under $50! Save 20% off with code MUSTHAVE through December 5.
Mango – Go off the beaten path: we’re in love with Mango’s take on the motochic trend and denim jackets. Free shipping with orders over $50.
Nudie Jeans – Feel good about the jeans you buy. Get your loved ones some investment pieces that are not only nice, but are 100% organic.
Zara – Shop for denim and apparel for the entire family. Also shop Zara Home online. Free shipping and in-store pickup for some items.
Denim Therapy – You can also get the super handy gift card from Denim Therapy. Starting at $25, you could get that denim lover of yours an insurance card for the accidental snags, crotch blowouts and zipper breakages.
“A CBS production with requisite weird voiceover, this is actually a rather informative documentary for those unfamiliar with denim’s roots or just the ultimate denim porn for those in the know. A short history of the world’s most popular fabric, we’re treated to Michael Allen Harris’ Blue Gold mine finds, Lynn ‘Levi’s’ Downey’s white glove gems and visit modern makers Roy Slaper (again) and Imogene + Willie. If the sight of a dusty, rusted buttoned, pleated denim jacket sends your pulse racing or if you’re just looking to learn a little something, press play.”
Making a first impression is always the trickiest. That’s why we’ve done the leg work for you and rounded-up some of our favorite denim pieces that will keep you comfortable and confident while in the dating arena. Here are some sure classy denim wins that will nearly guarantee a second date. What look would you sport?
Italian magazine TOH! takes us inside the hotel room of a young party boy, styled in a mix of high-and-low denim brands for their latest editorial, “Blue Jeans Baby.” The international mix of established American labels (Calvin Klein, Levi’s, Polo Ralph Lauren and Wrangler) is paired with international labels (Frankie Morello, Love Moschino, Vivienne Westwood Anglomania by Lee and Uniqlo). Its rebellious devil-may-care message seems to send the simple message that it’s not about the label. It’s about the denim. By the way, TOH! (which translates from togliere, meaning to remove or to take away) begs the question: what are you taking away from this editorial?
Model: Josh Tuckley at Whynot Models. Photography by Simon. Styling by Alex Vaccani.
This aint’ exactly news, but we’ve been reading this and spreading the link amongst friends over the weekend and thought it was worth a re-post. If you need to brush up on the history of denim, check out this documentary posted at Rawr Denim, Levi’s As America: A Riveting Icon Part 1. You’ll also find links to other watch-ables throughout the post. Here’s to getting to know your jeans!
If you are one of the increasing many who cycle their way to work, then you’d be happy to know how you can stay stylish, dry and unencumbered via Levi’s Commuter Series range of denim jackets, shirts, pants and jeans in their 511 skinny fit. The line of clothing appears very well thought out, from water repellent fabric to mobile, stretch pants to an extra wide utility waistband to hold your bike lock. And, that’s not all. The neat 3M® reflectivity stripes on the selvedge seams offers a whole new dimension to safe night riding. It’s all practical, functional and very cool. Watch the video and you’ll see what we mean.