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Levi’s Overalls The Origin Exhibition


If you’ve ever wondered whether the first pair of Levi’s jeans ever made still exists, then watch this video of Levi’s Historian Lynn Downey, who, with white gloves, shows die-hard Levi’s aficionados what the first Levi’s jean–the Levi’s XX circa 1879, looks like during a special in-store exhibition at the Levi’s Japan store in Shibuya. She explains that the jean was called XX because it came from the XX denim produced at the Amoskeag Manufacturing Company (pronounced AM-us-scag). The historic artifacts are so valuable and the jeans so coveted in Japan, that the Levi’s Japan general manager hired a top security company to put the jeans under triple lock and key, not to mention a security detail for Ms. Downey during her whirlwind visit there.

 



Via Tenue de Nîmes. More at LS&Co. Unzipped blog.

—Kathy Ng Hassan

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Posted Nov 11 2011 in Denim News

Levi’s Launches Vintage Clothing Website


People have been kicking it in Levi’s jeans since the California Gold Rush, but items from their archives are still on the wish lists of many a stylish denim fanatic. Thankfully, Levi’s Vintage Clothing has launched its first website, so you can easily find and salivate over Levi’s clothing through the ages. Scroll through product listings of denim reproductions from various decades, then read up on specific 501 jean styles and other tidbits of Levi’s history–your new ability to answer any denim trivia questions may help assuage your guilt of wanting to buy everything you see.

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Images via Levi’s Vintage Clothing

—Brie Hiramine

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Posted Oct 20 2011 in Denim News

WWD Denim Forum Draws Pioneers


On Tuesday, Women’s Wear Daily (WWD) held a Denim Forum at the Hollywood Roosevelt Hotel in Los Angeles, to bring together some of the fashion industry’s top denim designers, innovators and emerging influencers for keynotes on trends, markets to watch and marketing strategies.  Speakers included the denim industry’s pioneers and top executives: Maurizio Donadi (Levi’s XX), Fran?ois Girbaud (Marith?+Fran?ois Girbaud), Adriano Goldschmied, Ron Herman, Peter Kim (Hudson Jeans), Paul Marciano (Guess, Inc.), Stefano Rosso (Diesel SpA), Jeff Rudes (J Brand), and many others.


From left: Adriano Goldschmied, Paul Marciano and Fran?ois Girbaud.

 

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Images courtesy Stefanie Keenan/Women’s Wear Daily. Special thanks to Johnny Pinto, The Denim Guy.

 

Stay tuned for further coverage of the WWD Denim Forum, coming to you next week!

—Kathy Ng Hassan

 

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Posted May 13 2011 in Denim News » Events

Denim Day Berlin Underway…


Today is The Denim Day Berlin conference at the Ellington Hotel in Berlin–a massive gathering of denim industry insiders and that will discuss everything from who the next largest denim-buying demographic will be to how to successfully export denim to India and Russia. On tap to appear and share a wealth of denim expertise are names like Karl-Heinz M?ller of BREAD & BUTTER, Adriano Goldschmied of Citizens of Humanity, Hakan Str?m of Cheap Monday, Nish Soneji of Pepe Jeans, and Maurizio Donadi of Levi?s XX. Keep an eye out for our follow-up reports as the conference results surface!

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—Michelle Christina Larsen

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Posted Jan 18 2011 in Denim News » Events
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