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Levi’s 2012 Spring/Summer Lookbook

Levi’s isn’t just using vintage-inspired looks for its Spring/Summer collection this year, they’re literally copying and remaking pages from their previous collections — some as far back as the 1930s!  They’ll be giving us all-denim ensembles, raw-looking, loose fits for men and women, and, of course, the ever-present denim trend of the season: overalls. So, guys, order some suspenders; girls, start looking on Etsy for handmade denim hair bows, because this is HAPPENING.



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—Sarah Greene

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Posted Jan 26 2012 in Denim Fashion » Denim Menswear » Lookbooks

Levi’s Launches Vintage Clothing Website

People have been kicking it in Levi’s jeans since the California Gold Rush, but items from their archives are still on the wish lists of many a stylish denim fanatic. Thankfully, Levi’s Vintage Clothing has launched its first website, so you can easily find and salivate over Levi’s clothing through the ages. Scroll through product listings of denim reproductions from various decades, then read up on specific 501 jean styles and other tidbits of Levi’s history–your new ability to answer any denim trivia questions may help assuage your guilt of wanting to buy everything you see.

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Images via Levi’s Vintage Clothing

—Brie Hiramine

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Posted Oct 20 2011 in Denim News

Gift Guide: Vintage Denim

When you think exemplary gift-giving, it doesn’t always have to be shiny, new,  and off the shelf. Some of the best gifts we’ve received have been sentimental and second hand. The vintage category of Etsy is overflowing with denim (ranging from bizarre to incredibly rare). Whether the person on your list is a high school boy, a mother of three, or an innovative trendsetting fashionista, you’ll find something in this massive pool of goodies to fit the bill.


1. Vicory Shorts ($18) – buy it at blacksheepVL.

2. “Berlin” Vintage 1970’s Sewing Patch Applique ($1.75) – buy it at TesoroViejo.

3. Vintage Metal Denim Case with Red Stitching ($14) – buy it at dreamingofvintage.

4. Vintage Halston Pleat Millitary Shoulder Dark Denim Jean Jacket ($46) – buy it at tinygirl.

5. Vintage ’80s Acid Washed Denim Jacket ($28) –  buy it at Kasifoundthis.

6. Vintage 1980s Blue Denim Ankle Boots – ($36) – buy it at dirtybirdiesvintage.

—Michelle Christina Larsen

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Posted Dec 12 2010 in Denim Buys » Gift Guides

oki-ni: Levis Vintage, Simon Miller and Nom de Guerre Online Now!

We have a bit of a denim spectacular this week with the long awaited launch of the ‘Wrath and Dust’ themed Levi’s Vintage Clothing collection and the addition of a new name to our fast flourishing brand list in Simon Miller Jeans.

Levi’s brings us some classic 501 styles in rigid denim with all original detailing and washes with names like ‘Barren Land’, ‘Rootless’ and ‘Roadside’ to represent the struggles of the Dust Bowl migrants. There is some really top quality shirting on offer this season too and it comes beautifully presented in ‘Sun Set’ boxes.

Simon Miller is top quality, clean denim sourced from Japan and made in the US. Scrutinised at length by the guys in the office and hardly a speck of branding could be found on these jeans- they have been hailed as ‘the best quality, most understated’ denim style around.

Nom de Guerre has arrived! We’ve had our first delivery including some new styles to the ones that were available on pre-order. This will shift fast so snap it up immediately!

The oki-ni team

levisOriginally designed as workwear and adopted by farmers and gold prospectors, Levi’s jeans were built to last. The USA was already in the grip of The Great Depression during the mid 1930s, when severe drought caused thousands of people to migrate south from The Great Plains to California. The Dust Bowl catastrophe or the ‘Dirty Thirties’ turned the sky black as hundreds of acres of fertile land was blown to dust.

With their lives in the balance, fashion was not high on the list of priorities. Dark or light shades of denim; worn-in or worn-out – it didn’t matter. Adopting a make-do-and-mend attitude these true survivors dressed in the best they could; waste not, want not- the smallest item had value.

The Spring/Summer 2008 Levi’s Vintage Clothing collection is called ‘Wrath and Dust’. It is a celebration of the indomitable spirit of the Dust Bowl migrants. Hard-wearing products such as Levi’s jeans were vital friends in a time when the smallest thing could make a difference.
















Simon Miller Jeans was established in 2006 in L.A. The company aims to make the highest quality denim jeans with pride and integrity in the USA. All Simon Miller denim is the highest quality sourced from Japan. While many companies claim this, we can truly state that our denim is the best available in the world, mixing selvedge and non-selvedge finishes throughout the collection

All the production, sewing and washing of Simon Miller Jeans is done domestically in the USA in downtown Los Angeles. All rivets and domes are sourced through YKK USA.

Simon Miller Jeans will always be proudly MADE IN THE USA, and wherever possible they aim to support the domestic economy.














Nom de Guerre is a New York based creative collective who combine basic and diverse influences from art, fashion and various New York City subcultures to create their product.

This ‘Storm and Stress’ collection combines history and myth to produce an expression of extremes within the parameters of military ideologies and references. The resulting look is a uniform proposal of a conceptual regiment of boys. The palatte is light blues and greys, colours mimicking the horizon line. These base colours are set off by midnight blue and white – elemental colours of regimental dress clothing.

Outerwear is storm resisitant – made from DM-3 Gore-Tex, pants are made from rugges denim and woven cottons, fine shirting cotton is a staple of the collection and is a washed oxford in utilitarian styles reminiscent of jungle uniforms.




To view all three collections, go to 

Free shipping on all orders placed before midnight on Sunday 22nd Feb – type this code in at the checkout: POSTMAN




–Nikki Cho Russo

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Posted Feb 19 2009 in Uncategorized
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