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Levi’s Fall 2010


Brought back though a time capsule of original heritage, modernized with Erick Joule’s, senior vice president of design and merchandising for Levi??™s men??™s and boys for the Americas, astute eye, Levi’s is leaner, meaner and more stylish than ever!  The Fall 2010 collection is filled with reworked designs of classic silhouettes.

This season, the classic 505 straight-leg jean, one of the most popular Levi??™s styles, was given a makeover. The zipper-fly jean was resized, referencing a Sixties-era fit block with a slimmer fit and slightly dropped waist.

Also slimmer for fall was the Levi??™s Original Trucker Jean Jacket, first introduced in the 1870s. The new design is offered in a range of fabrics, including raw selvedge, weathered corduroy in washed-out reds or browns, and cotton canvas with a brushed flannel lining. The jacket retails for between $79.50 and $98.

Colored corduroy was another key direction for fall, with offerings in the 514 Slim Straight and 511 Skinny in hues like red, teal, pine green, gray, white and overdyed black.

In the workwear component of the line, Levi??™s brought back the historic 201 jean, a pre-World War II style. The workwear jean features reinforced stitching, a functional back cinch and suspender buttons, retailing for $79 to $98, depending on fabric.

In the women??™s Levi??™s collections for fall, skinny and ???boyfriend??? styles were the focus, in new washes including acid-bleached, paint-splattered and destroyed and repaired looks. New design details included pounded-metal hardware, grommets and decorative arcuate stitching on rear pockets. Models also donned the Levi??™s 535 Legging, which was updated with a longer inseam for year-round wear.

Click here to read the full WWD article.

–Nikki Cho Russo


Posted Apr 15 2010 in Uncategorized

Denim News: Levi’s to Open in Meatpacking District


America’s iconic denim brand, Levi Strauss & Co, will be opening a location in the meat packing district this fall at 414 West 14th Street, between Ninth Avenue and Washington Street in a renovated historic building. Levi’s will be joining other denim brands such as the Jean Shop and Earnest Sewn in the trendy high-end downtown shopping destination.

Levi??™s could merchandise the more than 2,600-square-foot store with its highest-priced vintage line, which includes $500 jeans, or its Capital E jeans in the $100-to-$200 range, but most Levi??™s jeans are in the $50-to-$80 range. On the low end, there??™s the Signature by Levi Strauss & Co. brand selling at mass merchants such as Wal-Mart, Target and Kmart. Levi??™s also customizes jeans in a few stores.

???Our new location in New York??™s Meatpacking District is exactly the kind of site we are looking for as we expand the Levi??™s Store retail network across the United States,??? said Joelle Maher, senior vice president, Levi??™s Americas retail commercial operations. ???We have secured a prime location in an area that has become a mecca for savvy, creative and artistic consumers looking for innovative, trend-leading products. The neighborhood is vibrant and growing, and has attracted some of the world??™s top brands and retailers.???  (WWD Click here to read today’s full article).

So, look forward to a day of taking in the view from the Highline, a lot of shopping, lunching at the Standard Grill and skipping home with a new pair of Levi’s jeans.

–Nikki Cho Russo


Posted Feb 03 2010 in Denim Buys » Store Openings

WWD News: Denim Makers Adopt Eco-Friendly Methods, Jil Sander’s Collection for Uniqlo Will Be Called +J


Denim Makers Adopt Eco-Friendly Methods


Posted THURSDAY JULY 09, 2009

From WWD ISSUE 07/09/2009


denim-makers-adopt-eco-friendly-methods2Brands seeking to improve their environmental credentials can look beyond the use of organic cotton to a range of new products and technologies that lower the levels of chemicals, water and energy needed to manufacture denim. 

Although the denim industry has long been known to be resource intensive, a full picture wasn??™t known publicly until Levi Strauss & Co. shared results of its life cycle assessment on what went into making one pair of its iconic Levi??™s 501 style. 

Examining the 2006 production year for jeans headed to the U.S. market, Levi??™s found that making one pair of 501s required almost 920 gallons of water, 400 megajoules of energy and expelled 32 kilograms of carbon dioxide. Levi??™s said this was equivalent to running a garden hose for 106 minutes, driving 78 miles and powering a computer for 556 hours. 

denim-makers-adopt-eco-friendly-methodsUsing organic cotton, while quick and easy, does relatively little to change these types of numbers. Suppliers are now responding with the types of products that could carry a larger impact, but progress is slow. 

Click here for the full story













Jil Sander’s Collection for Uniqlo Will Be Called +J


Posted TUESDAY JULY 07, 2009

Last Edited THURSDAY JULY 09, 2009

From WWD ISSUE 07/09/2009


jil-sanders-picTOKYO ??” Jil Sander??™s much-anticipated collection for Uniqlo has been dubbed +J. 

Uniqlo on Wednesday unveiled the name and simple black logo in sans serif font, true to the designer??™s minimalist sensibility.

The Japanese fast-fashion brand, which is owned by Fast Retailing Co. Ltd., and the German designer had to find a creative detour around the fact that Japanese firm Onward Holdings Co. Ltd. owns the designer??™s former fashion house and retains commercial rights to her full name. 

Sander??™s creative role at Uniqlo extends beyond the +J collection to the brand??™s other apparel and accessories for men and women. But it is understood that the designer is focusing her initial efforts on the fall-winter launch of this new collection, flying frequently between her home in Hamburg, Germany, and Tokyo. 

The +J collection will be sold at Uniqlo??™s flagships in major cities and on the brand??™s own Web site. A release date has not been established yet, said a Fast Retailing spokeswoman. 

The collection will consist of about 40 pieces for men and 100 for women, including coats, jackets, knitwear, T-shirts and accessories, the spokeswoman said. She declined to disclose price information.


Click here for the full story










–Nikki Cho Russo













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Posted Jul 09 2009 in Uncategorized
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