DT attended the Levi’s Fall 2012 Global Collection Preview last week, witnessing an array of innovative exhibition-style representations of Levi’s brand DNA and current projects. Exhibits included a table full of utilities that represented the lifestyle of the commuter and jeans trapped in giant blocks of melting ice—the latter, a representation of the Water<Less effort.
A multi-tiered showing of the line included a presentation backdrop of models “getting dressed”, and a foreground runway show. The collection was a simplistic and sharp modern rendition of standard Levi’s principles, with crisp dark-wash denim, tailored tops, pop-colors, and a distinct kind of sex appeal that occurs because of clothing (rather than in its absence). Check out our photos and video of the event below—watch for the end of the runway show, which caps off with a live banjo performance.