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Denim Dose: News & Links

Welcome to your morning dose of denim news, links, sales, and inside info! Catch up on what’s happening and browse our personal picks for the most interesting what-not that turns up during our morning web crawl. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!

1. Rihanna‘s second capsule collection for Armani Jeans includes a pair of tartan-accented denim shorts, and a distressed denim jumpsuit. We can totally see RiRi wearing this looks, but the bigger question: can you see yourself wearing them?

2. Swiss photographer Karlheinz Weinberger‘s taking his denim photographs a step further with Jeans, a photo book of black-and-white portraits of people wearing, well, jeans.

3. Selectism is giving away a pair of Levi’s 511 black jeans. Tell them why you need a pair and you could win!

4. G-Star Raw‘s fall/winter women’s lookbook is FIERCE. Denim on denim, overalls, slouchier styles–get excited.

5. Oakland denim brand Roy Denim is a one-man shop. Roy Slaper takes us behind the scenes in this vid.

—Brie Hiramine

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Posted May 10 2012 in Denim News

Levi’s goes Water-Less

Sometimes less is more especially when we are talking about saving water and energy. Levi’s has managed to do just that with their launch of the Water<Less denim collection. Our all American brand is at the very forefront of the future. Most jeans are washed in industrial washing machines between three to ten times during the finishing process–and that adds up.


Don’t worry about the manufacturing because you are still getting the same kind of Levi that they always offered, just in a brand new way. Instead they are using simple fixes–combining multiple wet washing machine cycle processes into a single wet process, incorporating ozone processing into garment washing, removing water from the stone wash–to cut down on water consumption by an average of 28% in the Water<Less line. Some jeans have cut water use by 96%.


Levi’s first collection of Water<Less products, which includes over a dozen styles (Levi’s 501, 511, and 514 jeans among them- all of our favorites), will be released this month (January 2011) and start at $68 for the cheapest pair. By Spring 2011, Levi’s will have over 1.5 million Water<Less jeans for sale, saving a total of 16 million gallons of water. The goal is to apply such innovative thinking to other aspects of Levi’s production process. Four laundries in total were used to create the Water<Less collection and the brand will introduce these finishing techniques to more of their supplier factories around the world–which include hundreds of factories. Just think of how much H2O we can save if we all work together!

Saving the planet makes us feel great and its even better that you can still wear your good old blues- so get on with the trend and keep it going indefinitely. Visit for fun and free interactive events where you can learn more about Water<Less.

To purchase

— Jackie Racer

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Posted Jan 25 2011 in Denim News
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