Denim Therapy

3 Fresh Ways To Wear A Denim Dress


White Jeans After Labor Day? Try This Head-To-Toe Look


Denim Therapy Featured in Glamour


Levi’s Develops Way to Manufacture Jeans Using 100% Recycled Water

Article via Ecouterre: Levi Strauss has developed a new way to make jeans using 100 percent recycled water. The denim manufacturer, which applied the first-of-its-kind process to 100,000 pairs of women’s jeans during a test run, says it saved some 12 million liters of agua, or enough to fill nearly five Olympic-size swimming pools. The technique, according to Levi’s, is the result of a new, third-party-verified water-recycling standard designed to ease the stress of garment production on freshwater supplies.


One of the company’s key factories, located in southern China, worked with Levi’s to engineer a system that treats and recovers all the water used in the finishing process for subsequent runs. “This water recycling can happen over and over, significantly reducing the overall amount of water used to make our products,” says Reza Hosseini, manager of environmental site and compliance assessment at Levi’s. “As long as the water meets our standards to deliver the quality you expect from our brands, it can be recycled multiple times.”

Till now, there has been a dearth of standards for water recycling and reuse in the apparel industry, adds Hosseini. “This is a company and industry first,” he says. “And we believe this innovation can help change the way our supplier factories use water.”

See more at Ecouterre

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Posted Feb 28 2014 in Denim News

Denim History Re-Visited: Levi Strauss

This aint’ exactly news, but we’ve been reading this and spreading the link amongst friends over the weekend and thought it was worth a re-post. If you need to brush up on the history of denim, check out this documentary posted at Rawr Denim, Levi’s As America: A Riveting Icon Part 1. You’ll also find links to other watch-ables throughout the post. Here’s to getting to know your jeans!


Image via Rawr Denim.

—DT Staff

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Posted Mar 12 2012 in Denim Therapy

Denim Dose: News & Links

Welcome to your morning dose of denim news, links, sales, and everything else we couldn’t help but share. Check out what’s happening (and totally not happening) in the world of denim now. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!


1. Check out The Twilight Saga‘s Kellan Lutz monkey-ing around in J Brand jeans for Nylon Guys.

2. Got nothing to wear? Kill City can relate.

3. Time for a history lesson! How much do you know about denim founding father Levi Strauss? This video series runs the whole gamut if you need to catch up.

4. The FROM BLUE TO GREEN organization is giving us another reason to donate our used denim—even the unwearables. They convert denim into insulation to be used in homes. This program will run through October 18th, so get on it!

5. Volcom’s “Give Jeans A Chance” campaign provides clothing to the homeless. October 7th was “International Give Jeans A Chance Day”, but you can still donate all month long.

—Michelle Christina Larsen

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Posted Oct 10 2011 in Denim News

Renzo Piano + Denim + Sustainability = The World’s Greenest Museum

pic2When I think of denim, I obviously picture a great fitting skinny jean or jacket . Well, how about insulation?   Renzo Piano, Italian maestro of architecture, designed the new California Academy of Sciences in Golden Gate Park. Since the opening in Fall 2008, it has proven to be the vanguard of sustainability, orchestrating the perfect harmony of art, engineering and architecture.  

How more befitting than to follow the history of denim in the bay area, denim was pioneered in San Francisco by Levi Strauss & Co. during the mid-1800s.  Levi Strauss donated 216,000 pairs of jeans that was used to insulate the museum.  In addition, a foundation created by Levi Strauss descendant and former company president Walter Haas and his wife, Evelyn, have underwritten the cost of the aquarium??™s Northern California Coast exhibit as well.

Wait, it doesn’t end there, the founders of Gap Inc., the Fishers, have underwritten the academy??™s new Fisher Family Center for Marine Science.  

The Academy is now the largest public Platinum-rated building in the world, and also the world??™s greenest museum. The Academy earned the platinum rating (highest rating possible) for Leadership in Energy and Environmental Design (LEED).  It is a single structure that contains multiple venues, including an aquarium, planetarium, the natural history museum and the 4-story rain forest.  In addition, there is a new 3D theater, a lecture hall, Naturalist Center, two restaurants, an adjacent garden and aviary, a roof terrace, and an Academy store.  Everything from the facilities radiant sub-floor heating to the bike racks outside follow their commitment to sustainability.  

I guess the set designers of the Teletubbies were true visionaries as well.


Teletubby Land


The California Academy of Sciences










So, next time you scratch your head wondering how to recycle your denim, think about the vast possibilities and put them into good green use.  If you are in the bay area, it is a must see!  And wear your jeans  as a salute to the museum’s pioneering vision.

For more info, go to:


–Nikki Cho Russo

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Posted Jun 24 2009 in Uncategorized

WWD Denim News: APC Opens Third Hong Kong Outpost / Levi Strauss Launches Global Division


APC Opens Third Hong Kong Outpost


From WWD ISSUE 06/18/2009


APC??™s Wyndham Street store (Photo by Courtesy Photo)

HONG KONG ??” French fashion house APC has opened its third store in the heart of the Central shopping and entertainment district here.

The 500-square-foot unit on pedestrian-heavy Wyndham Street here features a contemporary blend of exposed and shabby concrete beams, pale timbers, well-lit mirrors and a rectangular black aluminum and glass facade. It was designed by architect Laurent Deroo, who also did APC??™s stores in Tokyo??™s Harajuku area and Los Angeles.

Jean Touitou, APC??™s founder and owner, flew in to attend an opening party featuring a performance by French rock band Housse de Racquet and visit his other stores in the region.

Hong Kong has hit the radar for this recent expansion, but Japan, where Touitou made his first Asian foray with APC, is no longer a focus for growth. In recent years, APC has closed some stores there and intends to focus more on Paris than Tokyo.

???There used to be about 20 stores [in Japan], but we now have about 15,??? said Touitou, sipping tea in the Mandarin Oriental Hotel here, adding that his focus is shifting to his home turf, partly because the economic environment is not conducive to doing both.

Click here for the full story


Levi Strauss Launches Global Division

by Ellen Groves

From WWD ISSUE 06/18/2009


Maurizio Donadi (Photo by Courtesy Photo)

The division will be based in Amsterdam and the firm has tapped Polo Ralph Lauren Corp.??™s Maurizio Donadi as its senior vice president, in charge of some 30 people. The team, to which further outside talent may be recruited, will develop handcrafted styles from Levi??™s archives plus premium contemporary jeans and casual clothing, using the best materials on the market, according to Armin Broger, president of Levi Strauss Europe, Middle East and North Africa.

???We wanted to offer all those who love the Levi??™s brand an opportunity to experience the highest expression of our design and craftsmanship,??? Broger told WWD. ???People today crave authenticity, honesty and simplicity in all aspects of their lives. I believe that in our industry, there is no brand with greater authenticity, truer passion or deeper expertise than Levi??™s.???

Targeting selected retailers, the first designs will hit the market in 2010 and part of the collection will be made in the U.S. The division??™s name, XX, is an abbreviation for ???extra, extra strong,??? an expression coined to refer to the quality of the denim Levi??™s used to make the world??™s first pair of jeans in 1873.

Donadi, who took up his role this week, is described by Broger as ???highly competent and absolutely passionate about denim.???

Click here for the full story


–Nikki Cho Russo

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Posted Jun 18 2009 in Uncategorized
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