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Victoria's Secret Angels In Skinny Jeans? Yes Please.

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Crotch Blow Out Repair: Before & After

   

A Visit To The Earnest Sewn Showroom


Recently, Denim Therapy stopped by the Earnest Sewn showroom in Los Angeles, housed at Michelle Marie PR, which also manages many other fashion brands including Level 99 Jeans, John Varvatos eyewear, and Junk Food Clothing.  It was exciting to see some great colors and treatments coming in for Spring 2013.  In particular, be on the lookout for some amazing laser-etched patterns, taken off the pages of an interior decorator’s handbook.  Oh, and keep your attention on Level 99 jeans: we saw some amazing jeans that we know you’ll love for the holiday parties. Check out some of the photos from our visit!

 

And don’t forget: Earnest Sewn is having a party on Monday, November 12, at their NYC location in the Meatpacking District.  Good times and denim fashion for all.

 

—Kathy Ng Hassan

 

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Posted Nov 09 2012 in Denim News

An Exclusive Q&A with Level 99 Denim


When it comes to making denim purchases, you’ve got to remain level headed. Okay, we’ll end the puns right there! But seriously, finding jeans that fit and are great quality, and not taking a sledge hammer to your bank account in the process, are all very important things. Luckily there’s Level 99—a denim brand that offers you the ultimate solution! Premium denim in a wide range of versatile styles (whether your look is professional, casual, nightlife-bound, etc) for just the right price. Intrigued? Read on for our exclusive interview.

Denim Therapy: Let’s start from the beginning.  How did you know you wanted to be a designer?

Level 99: It was a unique niche offering premium quality product at an excellent price.

DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?

Level 99: Other than the big contemporary premium denim labels like 7FAM, Citizens, AG, etc., there’s not many brands available at our price point. We pride ourselves on creating a product that’s unparalleled for the price. One of the main differences between us and other brands is that we develop all of our own fabric internally so we have a lot of interesting fabric options not available elsewhere.

DT: Do you have any pre-designing rituals?

Level 99: Lots and lots of research whether it be shopping stores, flea markets or different social events, i.e., trunk shows, openings.

DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.

Level 99: The Level 99 woman is sophisticated and extremely knowledgeable of the current trends.  She is influenced by the high end designer collections and is shopping for similar products at an affordable price.

DT: Can you give us hint about what’s next?

Level 99: Lots of sophisticated and tailored trousers, retro flares and voluminous wide legs for Fall/Winter.

DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?

Level 99: Deep saturated rinse.  Skinny straights are still going strong and wide legs are making quite an impact. Flares and culottes worn with a great pair of dark, classic platform pumps.

DT: Do you have any favorite/least favorite denim trends right now?

Level 99: Color denim in various silhouettes.

DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?

Level 99: Street style is more relevant to our market and customer than what is styled on the runway.  It is important to see the adaptation from runway to real life and is more personable.

DT: How many pairs of denim do YOU own?

Level 99: I’ve lost count.

DT: Favorite celeb wearing your brand?

Level 99: Shay Mitchell. She’s stunning.

 

To learn more about Level 99 you can visit their website or “Like” their Facebook Page.

—Jackie Racer

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Posted May 20 2011 in Denim News » Interviews » Lookbooks

Denim Deals: Save up to 40% at Denim Rack


denimrack-sale


Ladies,  if you’ve been waiting for Chip & Pepper’s Stella Bootcut or Hudson Jeans’ Sarah Wide Leg to go on sale, then you’re in luck.  Men, if you want to score your own high-end jeans, such as Stitchs or Taverniti, then look to Denim Rack.   Get some pricey jeans at up to 40% off.  With free domestic shipping on orders over $100 (or $5.00 flat rate for orders under $100), you can’t really complain.  But hurry!  The sale won’t last and neither will their discounted shipping deal.

SHOP NOW

– Kathy Ng Hassan

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Posted Apr 21 2009 in Uncategorized
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