If you need an authoritative figure to tell you what to wear, we’d like to suggest Mother Denim. The new denim line by Lela Tillem (formerly of Citizens of Humanity), and Tim Kaeding, (formerly of Seven for All Mankind) has proven so far that Mother always knows best. We showed you their first lookbook for spring, featuring a full range of cuts and styles in a gorgeous spectrum of colors, and now we bring you straight to the source with this exclusive interview.
Denim Therapy: Lets start from the beginning. What inspired you to get this brand off the ground?
Tim Kaeding: The need for a new specialized denim brand—one that’s built from the ground up, with all of the ideas I’ve had over the years that didn’t make it through the big brand muck.
DT: How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
TK: The ‘competition’ really helps define us. As one company starts to get sort of run of the mill like all dark rinse skinny leggings we do a bright blue bell, something no one else is doing. And by contrast, as some companies go to town on senseless embellishments, we pull back and find the beauty in the classic detailing of jeans… Where some people worship the authentic, we aren‘t afraid to push the boundary’s of what jeans are supposed to be…
DT: Do you have any pre-designing rituals?
TK: Yes, all good designers are superstitious and ritualistic… My team and I travel to the desert and go on an over-night drunk. Then I leave them behind with nothing more than a canteen of rusty water and a pair of jeans to find their way back to Los Angeles. The one that returns first will describe how the jeans were used in rescue and will be spared – the latter will not…. and sometimes we just go to Barneys.
DT’s note: Interns beware!
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Tags: Citizens of Humanity, hot new denim brand, interview, Lela Tillem, mother denim, Seven For all Mankind, Tim Kaeding