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Lee Europe: All The It Jeans You Can Handle For Fall 2012


We’ve notice for quite some time how Lee Jeans in Europe (aka Lee Europe) has a covetable collection of on-trend jeans for men and women, and they continue to surge forward for Fall-Winter 2012 with a range of colored jeans in tailored cuts and sleek silhouettes.  You wouldn’t even stop to think that its American counterpart collection could somehow be related, but we won’t go there.  We only hope Lee brings some of those yummy jeans stateside, because we’re ready to have our minds changed.  Yes, Lee Jeans might possibly be cool again in the U.S.  Check out the gallery for all the velvety, sleek looks!

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—Kathy Ng Hassan

 

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Posted May 09 2012 in Denim Fashion » Lookbooks

It Jeans: GLM For Lee Winter 2012


Chronicles of Never‘s head designer Gareth Moody is collaborating with Lee Jeans for GLM for Lee, to infuse his “dark aesthetic” into this entirely built from scratch collection.  Moody worked closely with Lee Jeans in all aspects of the full collection, from tees to jeans to outerwear. GLM for Lee hits shelves in April, in conjunction with Lee Jeans’ new Queensland store opening.  If you didn’t think Lee Jeans were cool before, well, they just upped their cool quotient big time.  This is one of the most exciting collaborations to have surfaced recently in the denim industry, and we’re eager to see how this will turn the brand around for a new generation of Lee Jeans devotees.  Watch the campaign video for a teaser of what’s to come.

GLM FØR LEE from GLMforLEE on Vimeo.

GLM for Lee will be available at My Catwalk online, but you can preview the collection at GLM for Lee online.


—Kathy Ng Hassan

 

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Posted Mar 07 2012 in Campaigns » Denim Menswear » Denim News

Terry Richardson Shoots Lee Jeans Spring 2011 Campaign


There are definitely a few Terry Richardson fans here at Denim Therapy, so we’re pleased as punch to report on his Lee Jeans spring 2011 campaign shoot, which has the high contrast, rough-around-the-edges look we’ve come to appreciate from his work. Andre Van Noord and Riley Keough are some of the faces spotted in this high contrast set, and if you happen to be craving a dose of the recently socially acceptable denim-on-denim trend, this one is for you.

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See the full campaign at Denimology.

—Michelle Christina Larsen

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Posted Feb 12 2011 in Campaigns » Denim Fashion » Denim News
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