Chronicles of Never‘s head designer Gareth Moody is collaborating with Lee Jeans for GLM for Lee, to infuse his “dark aesthetic” into this entirely built from scratch collection. Moody worked closely with Lee Jeans in all aspects of the full collection, from tees to jeans to outerwear. GLM for Lee hits shelves in April, in conjunction with Lee Jeans’ new Queensland store opening. If you didn’t think Lee Jeans were cool before, well, they just upped their cool quotient big time. This is one of the most exciting collaborations to have surfaced recently in the denim industry, and we’re eager to see how this will turn the brand around for a new generation of Lee Jeans devotees. Watch the campaign video for a teaser of what’s to come.
GLM FØR LEE from GLMforLEE on Vimeo.
GLM for Lee will be available at My Catwalk online, but you can preview the collection at GLM for Lee online.
—Kathy Ng Hassan
Tags: Australian brand, Australian denim, Chronicles of Never, Gareth Lachlan Moody, GLM for Lee, GLM x Lee, lee jeans, men's jeans
There are definitely a few Terry Richardson fans here at Denim Therapy, so we’re pleased as punch to report on his Lee Jeans spring 2011 campaign shoot, which has the high contrast, rough-around-the-edges look we’ve come to appreciate from his work. Andre Van Noord and Riley Keough are some of the faces spotted in this high contrast set, and if you happen to be craving a dose of the recently socially acceptable denim-on-denim trend, this one is for you.
See the full campaign at Denimology.
—Michelle Christina Larsen
Tags: andre van noord, Denim On Denim, lee jeans, riley keough, spring 2011 campaign, terry richardson