Lacoste Live, a new sub-brand of Lacoste, targeting a younger, more fashion-forward customer, will open 60 Lacoste Live stores, the first to open in early September at 134 Prince Street in NY’s SoHo neighborhood, replacing an existing Lacoste boutique. Stores will follow in international markets including Paris, London, Berlin, Zurich and Tokyo.
The Lacoste Live collection will be a more contemporary line with slimmer fits and edgier designs, such as optic prints and zigzag stripes on tops. Prices will range from $79.50 for polos, $88 to $110 for wovens, $130 to $175 for denim and $125 to $225 for jackets. In addition, footwear will be a key category in the new stores.
While the stores will open later this year, the first men’s wholesale collection for Lacoste Live will hit department and specialty stores next spring. Women’s wear under the new label will launch in fall 2011. Lacoste Live product will also be available in the company’s 67 U.S. Lacoste boutiques and on the Lacoste e-commerce site.
Men’s Spring 2010 Trends
From WWD ISSUE 09/24/2009
New York designers put their own spin on the trends that roared out of Europe this summer. See all the trends:
Patrik Ervell RTW Spring 2010
Gilded Age RTW Spring 2010
Lacoste RTW Spring 2010
Michael Bastian RTW Spring 2010
Monarchy RTW Spring 2010
Nicholas K RTW Spring 2010
Rag & Bone RTW Spring 2010
Spur RTW Spring 2010
Click here to view more trends
-Nikki Cho Russo
Tags: Gilded Age, Lacoste, Michael Bastian, Monarchy, Nicholas K, Patrik Ervell, rag & bone, Spur
LAUREN Kreston jacket, available at RALPH LAUREN.
I like this stripey Ralph Lauren number. It is sophisticated, sporty and take-me-to-the-Hamptons friendly. The subtle cinched detailing on the side, slant front pockets, slight puff shoulders, and a tailored, slim fit, really makes what could have been an ordinary denim jacket into an interesting, feminine piece. I would, however, more than likely throw this railroad striped (it’s not seersucker) jacket over my favorite white Polo shirt, because you would definitely find me getting cozy at a tennis match here in Los Angeles. One of these days, I’ll make it out to Wimbledon or the U.S. Open, so I can be casual cool and rub shoulders with celebrity tennis watchers like fashionable couple Rachel Bilson and Hayden Christensen, who showed up at the French Open. Oh to be young, stylish and beautiful!
— Kathy Ng Hassan
Tags: denim jacket, Hayden Christensen, Lacoste, Polo, Rachel Bilson, Ralph Lauren, Wimbledon