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Matias Denim Spring 2012 Lookbook Has A Laid Back Attitude That Is Pure West Coast


Matias Denim is anything short of California cool in its latest  lookbook. The brand keeps things totally LA for spring with poolside fun, American flag bandannas (and shoes), and a wide selection of casual denim separates perfect for the Cali heat! We love the mix of distressed stone wash jeans in blues and greys with laid back 70s influences like oversized stripes, wide-brimmed hats, and fringe. Definitely perfect for weekend getaways, festivals, and soaking up the West Coast heat. Don’t worry everyone, spring will be here before you know it!

Images via Denimology.

Sandoval Gomez

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Posted Oct 27 2011 in Denim Fashion » Lookbooks

Denim Fashion at the G-Star x Kitson Launch Party


What do you wear to a G-Star party?  Well, it better be G-Star jeans or some of their other denim separates.  In some cases, we found a few people at the G-Star x Kitson Capsule Collection launch party sporting True Religion jeans (gasp!) and Levi’s 501s.  And when is it okay to wear double denim?  Never say never.  Well, some folks looked pretty darn good.  And when is it excusable to not wear denim?  Better ask a former Cylon.  Or maybe not.  Actress Tricia Helfer (“Battlestar Galactica”) was out with friends, soaking up the scene.  We must say, some of the most stylish people of the evening, besides “Women’s Night” host Rosario Dawson and G-Star Women’s Designer Rebekka Bach, were Chelsea Matthews and Erin Rivera of No Subject, the organizers of the event.

Denim fashion at the G-Star x Kitson Capsule Collection launch party.





The limited-edition G-Star x Kitson Capsule Collection is sold exclusively at all Kitson boutiques in Los Angeles.


—Kathy Ng Hassan

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Posted Aug 12 2011 in Denim Fashion » Street Style Watch
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