In case you hadn’t noticed, we’re big fans of the three Rs (reduce, reuse, recycle), plus one more–repair! Denim Therapy can help you extend the life of your jeans, but if you’re looking to buy some eco-friendly denim, we’ve also got you covered. Here are six awesome brands doing their best to help the environment:
Making jeans is a water-intensive process, and a lot of the environmental cost of production comes from water. Often, jeans are washed multiple times before we take ’em home, but the Levi’s Water<Less Jeans finishing process uses up to 96% less water than usual. 172 million liters of water (and counting!) have been saved so far.
Today’s denim tip of the day? Take care of the earth! Sustainable, eco-friendly, environmentally conscious fashion is all the rage these days. And this is one rising trend we can’t support enough. If you’re looking for a stylish pair of jeans that are manufactured to meet the standards of society’s collective eco-conscious effort (or you just want more information on who’s on this bandwagon), check out our round-up of eco-friendly denim brands below.
Pictured above, M2f light wash skinny jeans ($130) – buy it at Singer22.
Serfontaine + This LA-based denim brand that has sworn off chemicals used in the denim-distressing process, and instead use organic fruit enzymes and hand-administered abrasion techniques.
REUSE Jeans + An eco-conscious denim company that began using sustainable 80% recycled fabrics in spring 2010, and is now at the forefront of the battle against the fashion industry’s carbon footprint.
James Jeans + A brand that proudly uses eco-friendly washes, handmade patterns, and couture draping techniques. They promote various ways to “go green” on their blog—check it out!
M2F + When you think eco-friendly, you might think earth tones & drab clothing… but M2F has changed the way we envision sustainable denim forever. Their line features vibrant, bright, gorgeous colors that you’ll look amazing in and feel good about wearing. Their manufacturing technology includes two major elements: Certified Chemical Free Made2Fade™ Yarn Technology and the Clear H20 Colors™ Earth Smart Dye Process. You can read more about those at their website, and be sure to read our Q&A with the brand.
7 For All Mankind + This wildly popular brand of denim doesn’t support the use of pesticides, and produces nearly 100% organic jeans (some styles contain a small percentage of spandex) in styles that make is really, really easy to be kinder to the planet.
Kuyichi + The ultimate in sustainable fashion, Kuyichi’s jeans are made using organic cotton and wool, hemp, linens, and techniques like recycled polyester, natural dyes, and vegetable tanning. This European company is rapidly expanding (and we can only hope they’ll brand stateside in the near future).
Green Edge Denim + A denim company with a beautiful mission, Greenedge aims to outfit and educate the younger generations (we’re talking kids & babies) in earth-friendly concepts from the very beginning, with certified organic cotton grown and sustainable treatment processes.
Nudie Jeans + Nudie was recently given an environmental award for their second hand denim collection—a system where customers buying jeans leave a pair of their old ones behind with to receive a discount (and some good karma). Those jeans are then recycled into a new pair for some other denim-loving customer to enjoy.
Aoki Denim + Aoki Denim is produced with raw organic cotton and strives to mesh the idea of aesthetically beautiful fashion with responsible production techniques.
Sling and Stones + The mission of Sling and Stones is simple: “to produce the most luxurious and best fitting jeans in the world, all while protecting the earth and loving its people.” They do so by using American-grown organic Supima cotton that results in virtually pesticide-free product.
Levi’s + Levi’s amazing Water<less denim campaign is saving both water and energy. While most jeans are washed in massive industrial washing machines, wasting an incredible amount of this precious resource, Water<less jeans are cutting down on the amount of water used in a big way. Read more about it here.
—Michelle Christina Larsen
Tags: 7 for All Mankind, aoki denim, Earth Day, eco-denim, eco-friendly, environmentally friendly denim, green edge denim, James Jeans, Kuyichi, Levi's, m2f, Nudie Jeans, REUSE Jeans, Serfontaine, Sling and Stones, sustainable fashion
Kuyichi, named after a Peruvian rainbow god, is a denim label that launched in 2001 in the Netherlands. The first denim label to use organic cotton with three main objectives: to be authentic, fairly traded and most importantly, eco-friendly. Founded by Solidaridad, a Dutch NGO that fights poverty in the South by helping to set up sustainable supply chains and promoting fair trade products. Kuyichi strives to create a safe and healthy working environment with decent wages and respectable production lines, particularly in Peru, India and Turkey, with emphasis to anti- discrimination and exploitation policies relating to child labour. What is paramount to Kuyichi is their priority of making sure that their clothes are green uses hand picked organic cotton and dyed with indigo that is immediately recycled.
Currently , they have three denim lines: Pure Denim, Pure Plus (women’s), and their new denim line, Pure Premium. Pure Premium is the cr??me de la cr??me of their luxury and eco-friendly denims. Made of 100% organic cotton with a splash of hemp, vegetable dyes, hand washed and refined hardware, consists of four models of jeans (including one for kids), as well as tops, jackets and t-shirts. Sorry ladies, this line is only for the boys. Well, you can always convert a pair into boyfriend jeans, but if that’s not for you, be sure to check out Kuyichi’s Pure Plus or Pure lines.
View all Kuyichi collections
–Nikki Cho Russo
Eco-friendly boutique Ekovaruhuset is helping us save green at their end-of-season sale. Now through the end of January, find discounts of up to 50% their fall items for guys and girls??”including a Pjux boot (now $285), Kuyichi denim (now $165), and Katharine Hamnett T-shirts (now $$75).
Ekovaruhuset, 123 Ludlow Street, (between Rivington and Delancey streets); 212-673-1753.
NoLIta discount boutique INVEN.TORY has received new shipments of men’s and women’s merch. Find men’s and women’s denim (now $50), women’s boots (now $200), and cashmere sweaters (now $160) from a selection of designers??”including Lorick, Corpus, Devotte, Cheap Monday, and more. INVEN.TORY, 19 Kenmare Street, (between Bowery and Elizabeth Street); no phone.
Tags: Cheap Monday, Kuyichi