Jeff Shafer, designer of Agave Denim, introduces his newest endeavor: BLUER DENIM. It’s a transparently sourced, American-made premium denim brand with free at-home try-on and “impossible” price point. “BLUER aspires to become a global leader in ethical business practices that include providing recycled and re-purposed denim to people in need, as well as strict corporate responsibility and a reduced environmental impact.”
These jeans feature Georgia-grown cotton, Cone White Oak denim milled in North Carolina, YKK buttons, rivets and zippers forged in Kentucky, and a full production executed in LA using an eco-friendly ozone laundry process. Both men’s and women’s styles will be available exclusively online. The retail price? Less than $100.
You can learn more about the project and contribute to the fundraiser here.
—Michelle Christina Larsen
Tags: agave denim, american made, Bluer Denim, eco-friendly, jeff shafer, kickstarter, men's jeans, premium denim, womens jeans