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Kate Moss Looks Smoking In Mango S/S 2012 Campaign

Kate Moss is nearing forty, but still has what it takes to keep us captivated (the sign of a true supermodel!). She’s in the new spring/summer 2012 Mango campaign, with smoky eyes, slick hair, and simple-yet-sublime style. While the only denim shown from the collection are a pair of blue jeans and pale denim shorts, we’re fans of the light, springtime styling. Because, um, pastel sweaters and airy white tees? Totally game. Especially when Ms. Moss is involved.

Check out a close-up shot of Kate Moss in jeans below!

Images via Fashion Gone Rogue and Denimology

—Brie Hiramine

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Posted Feb 28 2012 in Campaigns » Denim News

Denim Dose: News & Links

Welcome to your morning dose of denim news, links, sales, and everything else we couldn’t help but share. Check out what’s happening (and totally not happening) in the world of denim now. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!


1. We know Kate Moss can more or less do whatever she wants, but we’re pretty sure this denim-on-denim almost-the-same-but-not-quite-the-same light wash ensemble is a big no-no. The black boots/black hat/black belt punctuation is pretty bad too. Come on, Kate!

2. We love the relaxed fit of the jeans in this super modern, urban and beautiful fall collection by Israeli brand Mandinka.

3. Hudson Jeans’ refreshing lookbook concept for spring 2012 is a stop-motion video comprised of many photos of a model wearing the jeans. Super cool (and we bet it saved them some money).

4. See what a good, worn-in pair of jeans looks like over at Dr. Denim.

5. This editorial in VS magazine’s september issue might have ridiculous ’90s hair that makes us feel like we’re in an overtly sexy episode of Saved By The Bell, but there’s a whole lot of perfectly distressed, gorgeous denim to oogle at.

—Michelle Christina Larsen

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Posted Sep 20 2011 in Denim News

Japanese Brand Laguna Moon Features Kate Moss For 5th Anniversary

Japanese brand Laguna Moon scored bomb shell newly wed Kate Moss for their 5th anniversary catalogue. Kate donned ripped up cut-off shorts and striped sweaters (not a far cry from what she wears every day on the streets of London, huh?) and some cuter asian-market targeted items like a double breasted pea-coat style cape. She rocks flare leg jeans in medium wash, the ultimate must-have cut for the season. While she looks lack-luster as ever in her stance, Kate really brings the clothes to life with zero effort. You can see the behind-the-scenes video of the photo shoot at their official site. The full catalogue is featured here.

kate moss laguna moon

[nggallery id=551]


—DT Staff

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Posted Sep 01 2011 in Denim Fashion » Editorials

An Exclusive Q&A with Superfine Denim

As one of the leading pioneers for the skinny jean silhouette (as you’ve seen in their Fall 2011 Lookbook reviewSuperfine has made it’s mark on denim history. The Superfine woman is modern and styled (and a little bit rock’n’roll). The collection covers a range of sexy, dark washes: think black, grays, and deep purple. Accelerating Superfine’s chic turn towards a full ready-to-wear collection is a focus on jerseys and silks as well as tons of wool that builds on the strong jeans section. They’re basically covering all of the bases. We had the chance to talk jeans with Superfine’s designer, Lucy Pinter


Denim Therapy: Lets start from the beginning.  How did you know you wanted to be a designer?

Superfine: I was styling and used denim all the time. I desperately wanted a clean rock’n’roll skinny jean for my work but no one made them. I was taping bootlegs and trying to retouch out the distressing. I decided to try to make some myself.

DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?

Superfine: Not really. I think we are different. Superfine is what I would call a “fashion denim based line”. Not just jeans but a full ready to wear collection with the focus on denim and fashion pieces in the jeans section. Our image is very different to any other jeans lines I see. Maybe Balmain compares but price point is completely different and the rest of their line is not like ours (glitzy dresses etc). They do a great jean though. Acne could compare but i think the fashion jeans we do are really only available from us. I like Acne a lot actually but it’s a different brand.

DT: Do you have any pre-designing rituals?

Superfine: Not really. I begin research alone and only work with one guy on the sketches. If I’m honest, research usually begins in my pijamas on the computer in bed. Once the idea is clear, I send my product manager in Italy and the designer I work with on sketches all images for a mood board, after this, we work between my studio and the factory in Italy on fabric allocation and design. It’s a small team of only 3 including design and production management.

DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.

Superfine: The girl is little bit fashion, a little bit rock”roll, a little bit chic. The boy is the guy that likes this kind of girl. The Boy is not “too” fashion but likes to look cool.  Someone who understands clothes and appreciates details. But now it can be anyone. I get excited seeing anyone in my clothes regardless of how they wear it if I’m honest.

DT: Can you give us hint about what’s?

Superfine: In SS (in stores now) you have softer colors in strong ideas. A hippy girl with attitude. For AW, its much more tough. Lots of black, grey, dark purple. It’s a “gypsy punk” collection with more wool than ever before and a strong selection of pants and jeans.

DT: What would be your dream collaboration? Any plans of that in the future?

Superfine: Right now I would love to collaborate with Isabel Marant. All round dream collaboration would be Rick Owens. I’ve pretty much only worn Superfine and Rick Owens for years and years…no plans right now but I do love collaborating so watch this space.

DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?

Supefine: The “adventure” jean has been our number one selling jean for three seasons now. It has a slightly low crotch, twisted seam and elastic insert. I personally like it with jersey tops with volume but a fitted jacket to nip in waist. It gives a great silhouette. It’s also great rolled up in summer with a heel to give a slightly fashion chino feel. Our fashion pieces with leather have also sold well – mostly in skinny styles. Worn best with boots, cool oversized distressed jersey tees and tailored or biker style jackets.

DT: Do you have any favorite/least favorite denim trends right now?

Superfine: I don’t think I ever really think too much about trends. A skinny jean will always be good regardless of trends. I must confess to being a little “over” the legging though. Bring back denim I say!

DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?

Superfine: Maybe subconsciously more than I know. I think now I am living in Paris, while the vibe of the label is really London, it is probably more chic now than it was before.

DT: How many pairs of denim do YOU own?

Superfine: I would be afraid to count!

DT: Favorite celeb wearing your brand?

Superfine: Kate Moss

You can learn more about Superfine London Jeans by visiting their website.

Superfine, Indeed!

—Jackie Racer

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Posted May 19 2011 in Denim Fashion » Denim News » Interviews » Lookbooks

Window Shopper New York City: Paige USA

A stroll past the Paige windows in Soho, NYC (can you believe we were even out strolling in the midst of snow-pocalypse?) revealed a fun spread of celebrity gossip-esque magazines opened to pages full of the rich and the famous going about their business in Paige denim. Rockstars, actresses, and socialites alike were featured in the glossy window display–Kate Moss, Jessica Alba, and Gwen Stefani were just a few babes we spotted. We thought this tactic a rather clever way to keep the street cred levels high…






Stay tuned for more denim window shopping!

—Michelle Christina Larsen

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Posted Feb 01 2011 in Denim Fashion

Kate Moss Lounges in Liu Jo Spring 2011 Campaign

A one shot photo from the Liu Jo Spring 2011 campaign—the queen of ageless genre-breaking sex appeal Kate Moss lounges clad in a fur-fringed embroidered denim jacket and a somewhat awkwardly clashing washed pair of jeans. The Italian brand prides itself on luxurious Italian-chic (you can check out their pre-spring collection for a taste), and Kate seems to do the trick in delivering the vibe. The photo, shot by Mario Sorrenti, leaves us eager to peep rest of the shoot!


Image from Fashion Gone Rogue. Click through for full size.

—Michelle Christina Larsen

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Posted Jan 16 2011 in Campaigns » Denim News

Black Orchid Denim: An Exclusive Interview

Julien Jarmoune has taken his life-long passion and talent to new heights.  After extensive research of the saturated denim industry, he realized there was something missing in the market: a basic well-designed jean.  Through combining his knowledge and sheer determination, Black Orchid was born as a classic line appealing to women of all ages. Jarmoune’s Black Orchid denim designs have a reputation for innovative washes and attention to fit details. The collection has a huge celebrity and non celebrity cult following year after year. Denim Therapy had the opportunity to find out exactly how special Julien Jarmoune and Black Orchid Denim truly is- Read on for an exclusive interview…


DT: How does black orchid denim differentiate from any other denim brand?

BOD:Black Orchid’s competitive advantage stems from its true versatility.  Black Orchid differentiates itself through innovative washes, easy-to-wear styles and impeccable fit details.

DT: How do you recommend wearing denim?

BOD: These are jeans that can be dressed up or down for day or night and go with absolutely everything.  It is a perfect combination of form and function.

DT: What are some of the best black orchid denim styles? Fits? Washes? How do you like for them to be worn?

BOD: Black Orchid’s “Black Jewel Jeggings” have become popular with women of all shapes and sizes and have gained a large celebrity following as well because they are so comfortable.  Our “Black Hawk” Cargo Jeggings are great because they were a nod to this fall’s massive military trend while still focusing on a sexy, flattering fit.  They have been updated for spring in exciting new fabrics and colors.

DT: Where do you see the future trends for denim headed (skinny, wide, jeggings etc.)?

BOD: I think that the military chic trend will continue to influence denim.  We will continue to see the return to high rises and larger leg openings than the skinny. New and innovative fabrics are constantly being created for ultimate comfort and fit.

DT: Have you expanded your collection to include any non denim pieces as the industry is leaning towards more comfort? Or perhaps there is a specific denim fabric that allows for amazing comfort?

BOD: ?Our “Black Jewel” jeggings are made from a high stretch denim that is as comfortable as a favorite pair of leggings.

DT: Do you have any favorite go to denim shops? Will black orchid be opening their own boutique? Where do you currently sell?

BOD: No plans to open our own boutique at the moment.  We are sold in department stores such as Bloomingdales, specialty boutiques, and online retailers such as,,, etc.

DT: Your advertising incorporates a lot of sex appeal- how does that appeal to your customer? Will we see more of that?

BOD: Absolutely.  Because of our attention to fit details and using premium fabrics, we think that our customer should always feel sexy in a pair of great-fitting jeans.

DT: Any (exclusive) insight into black orchids denims next season? What can we expect?

BOD: Skinnies and 5 pocket Jeggings are still a big part of our collection.  We have introduced new fits such as a High Rise Flare and Bootcuts . We also believe that the Cargo and military inspired styles will carry over into the Spring season.

DT: What is your design inspiration? How do you keep at it year after year?

BOD: ?Inspiration is taken from the world all around us.  I look for design details that will make a woman comfortable yet sexy.  My goal for this collection and every collection are pieces that look and feel elegant, sexy and edgy.

DT: Favorite celebrities/muses?

BOD: Jessica Alba, Reese Witherspoon, Kate Moss, Sienna Miller, Rihanna

DT: Why is black orchid denim called black orchid? How did it all begin?

BOD: The “unicorn” of the orchid family – the Black Orchid – is the rarest and most desired, often believed to hold unique powers.  Inspired by the same concept of rarity and beauty found in something so basic and affordable, Julien named his new line after the distinctive flower.  Through the years, Julien has expanded on his intricate washes and construction techniques to offer much more than the basic jean, but he hasn’t forgotten the attention to detail, comfort in fabric and fit for all sizes that made the brand so successful.  The rare flower that will become a staple in every wardrobe, Black Orchid is ideal for all women searching for that perfect pair, whether classic or trendy.

Visit their website to view all the special styles.

— Jackie Racer

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Posted Dec 27 2010 in Denim News » Interviews » Reviews: Brand

Denim Muses

Well, it’s no secret that we all love denim here. We love to wear it, shop for it, dig through our closets for it–you get the picture. It’s also no secret that we love to look at it, especially in the many denim adverts we come across while thumbing through a magazine or browsing our favorite fashion sites and blogs. Oh, and we can’t forget those astronomically large and attention-grabbing billboards that showcase them on a major level. From high-end designer denim to the more moderately priced, there is so much time, effort, and money that goes into these campaigns that ultimately serve to entice us. But what is it about them that intrigues us, really?

I think most would agree that more often than not it’s the overall statement that does the trick. The lifestyle. The story that’s persuading us to fall in love–and sometimes in lust–with the picture, and ultimately the product, which in this case would be our guilty pleasure, denim. But beyond the punchy images, the dash of humor, irony, art, and not to mention sensuality, what is it ultimately that reaches out to us that makes the whole thing so memorable? Think about it, what would your reaction be if all you saw up on a huge billboard was a pair of jeans on a hanger?

Ultimately what completes it all and breathes life into these campaigns are the muses! The models, actors, and celebs that add that final splash of a allure.

Let’s face it, what would that iconic 1981 Calvin Klein Jeans campaign have been without Brooke Shields? “You want to know what comes between me and my Calvins? Nothing.” Imagine, what impact would it have had if anyone else had said it? Of course we’ll never know, but it was the teenage Shields who brought in that je ne sais quoi.


Photo by Richard Avedon

Needless to say this campaign created a recurring theme for the brand, which went on to be one of the most commercially successful designer labels for thirty years, and I think it’s safe to say that it was in huge part thanks to Shields.

A decade later Klein set out to do it again. The muse this time: then 18-year-old Kate Moss. Moss appeared topless wearing CK underwear hitched over the waistband of her jeans. Also adding to this iconic campaign was the unequivocal star of ads, Mark Wahlberg who was better knows as Marky Mark at the time.

Photo by

Photo by Bruce Weber

Moss has continued to be the muse for Calvin Klein to present day. The iconic 90s adverts and Moss changed the course of fashion single-handedly bringing in the age of grunge and what she’s come to be infamously known for, the era of “heroin chic” a look characterized by pale skin and jutting bones and an androgynous appeal. A look which to today is still sought after by many designers, and which is still used as a source of inspiration.

It’s safe to say that no one has been able to match the success that Moss has had, but one girl who had definitely given her a run for her title is none other than Erin Wasson. Not only does this native Texan have “the look” but she has the style and the attitude to have successfully earned her place as one of the hottest models in the world.

The original Model Off Duty, whose peculiar yet effortless style of sportswear meets grunge and haphazard taloring, has taken a hiatus from full-time modeling. Not to say she hasn’t been the muse for many a campaign. The Maybelline New York spokesmodel has worked with every major international photographer and fashion designer and has graced the cover of Allure, French Vogue, and The Facejust to name a few.  She was most recently in a multimedia campaign for denim brand William Rast in which she starred alongside co-owner of the brand Justin Timberlake. It must have been her Southern belle politeness and refinement yet devil-may-care attitude that landed her the part of Timberlakes love interest.


What’s so great about Wasson is that she refuses to just be another face. She may not be a full-timemodel anymore but that’s because she’s got a heavy hand in the creative side of the fashion world as a designer for RVCA  designing her own line of  low-key, chic grunge looks (including a denim range) rightfully called Erin Wasson x RVCA  proving that a muse goes beyond only selling you that one pair of jeans on a billboard. What really gets us and intrigues us about them is their passion and infatuation for creating this world and culture we all love called fashion. The jeans are just an added perk!


Do you have any denim muses? Share with us, we’d love to know!



Sandoval Gomez

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Posted Oct 06 2010 in Uncategorized
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