KARMEL & ALDEN's The Megan jean.
Los Angeles-based Karmel & Alden Premium Denim is ready to rock your socks off with their fall 2009 collection. Already garnering a celeb following: Jessica Alba, Audrina Partridge, Brody Jenner and Robert Knepper, to name a few, its “key looks” — super-fitted denim legging style (The ???Brooke’ jean), lightweight skinny jean (the ‘Gabrielle’), the boyfriend jean (the ???Caitlin’), boyfriend short (the ‘Scarlett’), a more retro, ideal-sized flare in lightweight, butter-soft denim (‘the Monica’) , the best-selling ???Virginia’, and the straight-leg ???Bridget’ jean (all available in an assortment of washes and treatments) – are poised to be new faves for the fashionista’s denim closet. And, with a mid-weight denim (10.5-11.5 oz.) used throughout their collection, jeans lovers will appreciate its combined softness and durability.
Karmel & Alden is an amalgamation of four names – Karla and Melissa (Karmel) who are founder, Patricia Ramos’ daughters; and Alec and Denielle (Alden), who are CFO and founding partner Ruben Dominguez’s children. Patricia Ramos is the designer, who has over 25 years experience in the denim industry, working for brands such as Levi’s, Lee, Original Penguin and Perry Ellis, to name a few. With credentials like that, I’d take it over some run-of-the-mill “celeb-designed” denim label.
Founded in 2006, this denim brand established itself as a premium denim label whose collections pay homage to the vintage denim styles and washes that have been worn by all sectors of American society– from the gold miners of the 1860s and the farm workers and cowboys of the early 20th century American West, to the teenage greasers and rockabillies of the 1950s and hippies of the 1960s.
Designed and manufactured entirely in Los Angeles, Karmel & Alden is stocked in over 90 independent and online stores across the USA. As of posting time, the Karmel & Alden peeps informed me they are updating the K&A Web site with a directory of the fall 2009 collection stockists, which should be available next week.
VISIT KARMEL & ALDEN ONLINE
– Kathy Ng Hassan
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