Denim Therapy

DT Loves: A Secret Weapon For Washing Your Jeans


Denim Street Style: SS16 London Fashion Week


Denim Therapy Repairs A Waistband


Denim on Denim at the VMAs

First there was Britney Spears and Justin Timberlake in matching denim at the 2001 American Music Awards. The denim gown on Spears and denim tuxedo on Timberlake are forever ingrained on the impressionable minds of young millennials across the country. Then Katy Perry donned denim in an attempt to tug at the heart strings of her “90’s kids” fans with her date, Riff Raff, at the 2014 MTV Video Music Awards. In Perry’s famously kitschy fashion her gown was an obvious homage to the original worn by Spears.

Then Pharell Williams and his wife Helen Lasichanh wore matching double denim outfits last night at the  2015 MTV Video Music Awards and the whole fashion world was entranced once again. This time, however, it appeared the couple updated the double denim look in an honest act of self expression. Pharell was decked out in a white tee, denim jacket and jeans in a matching shade. Lasichanh wore a denim button up shirt trendily buttoned all the way to the top underneath a distressed pair of overalls. Pharell is known for being true to his sense of self and once you remember that he has joined G-Star to create his own line of denim products made from recycled plastics, G-Star RAW for the the Oceans, the denim outfit seems perfectly appropriate.

Pharell VMA 2015
Photo courtesy of

Katy Perry VMA 2014

Britney Spears Justin Timberlake 2001 AMA

—Emily B. McIntosh

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Posted Aug 31 2015 in Celebrity Style Watch » Denim Fashion

Quote of the Day: Justin Timberlake Regrets That Denim Suit

Apparently this guy doesn’t know he was channeling sex gods, but he openly admitted he regrets a lot of his style-decisions in the past, from corn rows in his pop-star days to the denim-on-denim suit he wore to the American Music Awards in 2011.

He commented:

God, I feel I’ve gone to therapy just to erase some of them. The cornrows I wore with ‘N Sync. That was pretty bad. Britney and I wore matching denim outfits [to the 2001 American Music Awards]. Yeah, another bad choice. I’d probably pay good money to get some of those pictures off the internet.”

Too late, rhinestone cowboy.

Quote from Fashionista via Playboy Magazine.

—DT Staff

Tags: , , , , , , , , ,

Posted Jun 16 2011 in Denim News

Cry Me A River, William Rast Does Target!

justin-and-traceOn Dec. 19, an exclusive men’s and women’s collection from William Rast will launch at most Target stores and and will be available through Jan. 22. William Rast has proven that a celebrity can be successful in the design world.  The brainchild collaboration of Justin Timberlake and his childhood friend, Trace Ayala, was introduced  in 2005 and has grown into a thriving business.

“Our guests have varied tastes and this collection provides the perfect mix of rocker attitude and laid-back appeal for men and women everywhere at affordable prices,” said Target spokeswoman Katie HeinzePrices for the Target collection were not available, but William Rast jeans cost $165 to $229; leather jackets, $395 to $595, and fashion tops, $95 to $165. “The collection for Target was inspired by the essence of the William Rast brand — the iconography of biker culture and American denim heritage,” said William Rast chief executive officer Colin Dyne. (WWD).

Finally, a real premium denim collection available at Target for a fraction of the price!  I can’t wait to see how they fit!

–Nikki Cho Russo

Tags: , , ,

Posted Jul 29 2010 in Uncategorized

WWD News: Global Retail Rollout for William Rast

Another celebrity/artist who seems to be having success with their fashion label is Justin Timberlake. William Rast has grown to be a well respected denim and apparel label and now they are getting more aggressive with expanding the brand globally.  Kudos to Timberlake and co-founder and partner Trace Ayala!

–Nikki Cho Russo 




Global Retail Rollout for William Rast

by Khanh T.L. Tran

LOS ANGELES ??” Justin Timberlake??™s William Rast label has launched an aggressive global retail expansion. 

The premium denim and contemporary sportswear brand, cofounded by Timberlake and his friend Trace Ayala, unveiled its fusion of a Hollywood lifestyle with Tennessee roots in three California stores that opened Nov. 1, heralding the launch of 40 to 50 units by 2012. 

The new shops are the Westfield Century City shopping mall here, the Westfield Valley Fair shopping mall in San Jose and an outlet store at the Desert Hills Premium Outlets in Cabazon. Stores in Chicago, New York, San Diego, Las Vegas, Miami and Scottsdale, Ariz., are to debut in 2010. The company also targeted Germany, the U.K. and Japan for units. Coinciding with the retail rollout will be next fall??™s introduction of shoes to complement the trendy jeans, weathered leather jackets and plaid shirts produced by the four-year-old brand. 

???From a product perspective, we have the full collection,??? said Colin Dyne, chief executive officer of People??™s Liberation, the Los Angeles-based company that operates its namesake brand, William Rast and the U.S. business of J. Lindeberg. ???Retail is the perfect environment for us.??? 

Click here to read the full article

Tags: , ,

Posted Nov 06 2009 in Uncategorized
  Follow us   Join us   Subscribe
© Denim Blog - Denim Therapy. All rights reserved.