Too late, rhinestone cowboy.
On Dec. 19, an exclusive men’s and women’s collection from William Rast will launch at most Target stores and target.com and will be available through Jan. 22. William Rast has proven that a celebrity can be successful in the design world. The brainchild collaboration of Justin Timberlake and his childhood friend, Trace Ayala, was introduced in 2005 and has grown into a thriving business.
“Our guests have varied tastes and this collection provides the perfect mix of rocker attitude and laid-back appeal for men and women everywhere at affordable prices,” said Target spokeswoman Katie Heinze. Prices for the Target collection were not available, but William Rast jeans cost $165 to $229; leather jackets, $395 to $595, and fashion tops, $95 to $165. “The collection for Target was inspired by the essence of the William Rast brand — the iconography of biker culture and American denim heritage,” said William Rast chief executive officer Colin Dyne. (WWD).
Finally, a real premium denim collection available at Target for a fraction of the price! I can’t wait to see how they fit!
–Nikki Cho Russo
Tags: Justin Timberlake, Target, Trace Ayala, William Rast
Another celebrity/artist who seems to be having success with their fashion label is Justin Timberlake. William Rast has grown to be a well respected denim and apparel label and now they are getting more aggressive with expanding the brand globally. Kudos to Timberlake and co-founder and partner Trace Ayala!
–Nikki Cho Russo
Global Retail Rollout for William Rast
The premium denim and contemporary sportswear brand, cofounded by Timberlake and his friend Trace Ayala, unveiled its fusion of a Hollywood lifestyle with Tennessee roots in three California stores that opened Nov. 1, heralding the launch of 40 to 50 units by 2012.
The new shops are the Westfield Century City shopping mall here, the Westfield Valley Fair shopping mall in San Jose and an outlet store at the Desert Hills Premium Outlets in Cabazon. Stores in Chicago, New York, San Diego, Las Vegas, Miami and Scottsdale, Ariz., are to debut in 2010. The company also targeted Germany, the U.K. and Japan for units. Coinciding with the retail rollout will be next fall??™s introduction of shoes to complement the trendy jeans, weathered leather jackets and plaid shirts produced by the four-year-old brand.
???From a product perspective, we have the full collection,??? said Colin Dyne, chief executive officer of People??™s Liberation, the Los Angeles-based company that operates its namesake brand, William Rast and the U.S. business of J. Lindeberg. ???Retail is the perfect environment for us.???
Tags: Justin Timberlake, Wiliam Rast, WWD