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Joyrich S/S 2011 Runway Show Highlights

By now you’ve seen our look at the Joyrich S/S 2011 lookbook, and now it’s time to turn our attention to my favorite part, the runway. I got the chance to view the Joyrich Spring Summer 2011 collection during L.A. Fashion Weekend at Sunset Gower Studios in Hollywood. I have to say that out of all the collections I got to see throughout all the Fashion Week events it was by far the most fun and playful. Unapologetic and full of attitude, the line had it all–literally–from floral patters, animal prints, leather, studs, bleached-out denim, the American flag, and everything else in between.


My favorite standout pieces? The quirky, light pink floral pattern jeans for men (top left), and the amazing bright yellow studded motor cycle jacket for women (bottom center), but I have to say I’m loving the over-sized bleached-out denim vest over that multi-print jumpsuit!

Loving Joyrich? Shop the current collection at

Sandoval Gomez

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Posted Oct 29 2010 in Denim News

Stop, Rewind, PlayMe Jeans

By now I’ve made it quite evident that I fancy the nineties. So, when I came across an image of  PlayMe Jeans during the Joyrich S/S 2011 show  during L.A. Fashion Weekend at Sunset Gower Studios that exuded nothing but the nineties I definitely had to look into it, and all I have to say is the following: sometimes less is more, but with PlayMe Jeans more is definitely more.


Where you expecting grunge? We’re leaving that look for the guys this time. As for the ladies, let’s not forget that the nineties also had a bit of posh and sex appeal—think more Madonna during her Jean Paul Gaultier days and incorporate the slightest bit of grunge. From body-conscious leather corset tops (minus the pointed conical cups), some slightly higher-waisted silhouettes, sheer tops with contrasting bras showing through, and splashes of the iconic Gaultier gold, it is all there. Finish it off with combat boots and touches of ditsy florals,  and in true “classics with a twist” fashion we get a modernized nineties look.




Loving  PlayMe Jeans? Shop them on!

Are you fancying the nineties just as much as I am? Then stay tuned, you wont want to miss my look into Joyrich S/S 2011 during L.A. Fashion Weekend 2010!

—Sandoval Gomez

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Posted Oct 26 2010 in Uncategorized
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