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Joyrich S/S 2011 Runway Show Highlights

By now you’ve seen our look at the Joyrich S/S 2011 lookbook, and now it’s time to turn our attention to my favorite part, the runway. I got the chance to view the Joyrich Spring Summer 2011 collection during L.A. Fashion Weekend at Sunset Gower Studios in Hollywood. I have to say that out of all the collections I got to see throughout all the Fashion Week events it was by far the most fun and playful. Unapologetic and full of attitude, the line had it all–literally–from floral patters, animal prints, leather, studs, bleached-out denim, the American flag, and everything else in between.


My favorite standout pieces? The quirky, light pink floral pattern jeans for men (top left), and the amazing bright yellow studded motor cycle jacket for women (bottom center), but I have to say I’m loving the over-sized bleached-out denim vest over that multi-print jumpsuit!

Loving Joyrich? Shop the current collection at

Sandoval Gomez

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Posted Oct 29 2010 in Denim News

First Look: Joyrich S/S 2011 Lookbook

If you loved PlayMe Jeans then it’s no surprise that you’ll adore Joyrich, if you don’t already do. After all, one of the founders of the edgy jean-based line is also the brain behind this more RTW based collection. One thing definitely stays consistent though; a sense of whimsy playfulness and a love for all things eighties and nineties. Here’s a first look at the Joyrich S/S 2011 lookbook:



We’re loving the bounce between animal prints, biker-bar leathers, Irish plaids, and of course the great use of denim. As a matter of fact, you’d be surprised how many of the pieces in this collection actually are denim as they come in prints and washes that make them seem otherwise. Amazing!

Check back for more images from the lookbook, and be sure to stay tuned for coverage of the Joyrich S/S 2011 runway show during L.A. Fashion Weekend!

Sandoval Gomez

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Posted Oct 28 2010 in Uncategorized
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