A bit 90s grunge, bohemian, and a dash of rock n’ roll all in one seems to be the it look of the moment, and Replay is no exception to this trend. In their latest Spring Summer campaign the Italian brand sets denim muse Erin Wasson along side Jon Kortajarena and friends on a road trip that I’m sure all of us would want to be on right now. The four bask under the sun on sandy beaches and festive boardwalks, heck even on the side of the street—but isn’t that what Spring Summer is all about? We are absolutely loving the slouchy, worn out denim overalls and ultra-faded and distressed washes. Add a graphic tee or a ditsy floral print and the look is complete! Here are our favorite images from the campaign:
Russian beauty Anne Vyalitsyna teams up with Spanish heart throb Jon Kortajarena in a semi-anecdotal campaign for Pepe Jeans this spring. The styling is dominated by denim-on-denim looks for both men and women, punctuated by thick black belts, plaid work shirts and (ready?) a full-body fishnet leotard. Relevant? You decide. For more Pepe Jeans action, check out their Andy Warhol lookbook, with pop art icons translated into pieces saturated with their signature streetwear-edge.
See the full editorial here.
—Michelle Christina Larsen
Tags: Andy Warhol, Anne Vyalitsyna, denim cut off shorts, Denim Work Shirt, Jon Kortajarena, mens denim, Pepe Jeans, spring 2011 campaign, womens denim
I typically like to focus on what’s up-and-coming in world of fashion, but when I came across the Fall/Winter 2010 campaign for Pepe Jeans I simply had to redirect my attention to the present. But let me tell you, they didn’t make it too difficult for me to do so. I’m talking moody, black and white images, great styling, and one of our favorite denim muses, Alexa Chung.
This marks Chungs second campaign for Pepe Jeans. The brand was brilliant to sign up the British it-girl last season for their Spring/Summer advertising campaign, and are wise to bring her back for another one. Though her time with MTV is done and over with this model turned presenter turned model again is definitely still on the radar of many, many fashion enthusiast making her a bonafied fashion commodity.
Giving the campaign a little masculine touch are Spanish it-boy Jon Kortajarena–who is my personal favorite male denim muse–and up-and-coming French fresh face, Gaspard Menier. The two add that little bit of that rugged beauty which further compliment Chungs gorgeous yet street chic appeal. You can see more of the 20 black-and-white images on the Pepe Jeans website.
Also, be sure to take a look at some of the behind the scenes footage of the making of the campaign on the Pepe Jeans Facebook page.
Tags: Alexa Chung, Gaspard Menier, Jon Kortajarena, Pepe Jeans