Amidst another approaching fall season and the realistic concerns of the U.S. recession, GAP creative director Patrick Robinson has developed a new premium denim line at non-designer prices. With 14 different styles and washes for men and women, the 1969 Premium Jeans Collection will only feature pieces under sixty dollars.
With a vibrant launch party last Thursday that included such guests such as Joel Madden, Ashley Simpson and Halle Berry, the line will officially be released at all GAP stores this week. Robinson devoted over one year to researching and perfecting this luxury line for the everyday fashionista, and he stands confident that the only difference these quality fabrics and sleek cuts will find with “designer” denim is the price tag. Watch out, denim world.
Paul La Fontaine Launches Men’s Collection
Designer Paul La Fontaine is hoping the third time??™s a charm.
The veteran men??™s designer, who has held design director posts at brands like BCBG and Claiborne, is launching an eponymous label for spring 2010, following two previous efforts earlier in his career.
The expansive men??™s contemporary collection is produced in partnership with the Hong Kong??“based manufacturing company D-Signs Inc. Ltd.
???It??™s sexy but wearable, and downtown cool without being overly aggressive,??? noted La Fontaine of his designs, which are being sold under the Paul La Fontaine Lounge moniker. A higher-priced Paul La Fontaine Collection brand is planned down the road.
Suits in the collection are merchandised as separates, with jackets retailing for $375 and pants for $175. Woven shirts are $135 to $195, denim is $150 to $195, sweaters are $90 to $225, outerwear is $395 to $595 and leather pieces are $695 to $750. The overarching aesthetic is one of American classicism melded with European flair, as evidenced in the clean lines of a sharply tailored suit and the elegant expressiveness of a voile shirt with a bold floral print.
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Ne-Yo. Jason Wu, Gap 1969 Pop-Up Store…
From WWD ISSUE 08/12/2009
ALFANI RED TALES: Ne-Yo, the new Macy??™s pitchman for the retailer??™s contemporary Alfani Red collection, hit New York??™s Metropolitan Pavilion on Tuesday to talk up the partnership. The brand??™s new black-and-white ads featuring the R&B singer were unveiled at the press conference. The campaign was shot by Walter Chin in Prague, to accommodate Ne-Yo??™s filming schedule on ???Red Tails,??? a movie about the Tuskegee Airmen. ???I play a young fighter pilot named Smoky from Alabama,??? said Ne-Yo. ???The film is about the struggle of African-Americans to be accepted by the Air Force during World War II, even as we help protect America from the Germans.??? The movie, which is produced by George Lucas and co-starsTerrence Howard and Cuba Gooding Jr., is Ne-Yo??™s second big screen role, following 2007??™s ???Stomp the Yard.???
MIDTOWN MOVE: Jason Wu, who showed his fall collection at Exit Art on 10th Avenue in February, is going for a more classic ??” and central ??” venue this fashion week. On Sept. 11, Wu will present his spring show on the second floor of the St. Regis Hotel. For the first time, Wu also is working with Alex de Batek of Bureau Betak on the show??™s production and decor ??” but don??™t expect the White House to inspire the look for one of Michelle Obama??™s favorite designers. ???For our first collaboration, Alex and I wanted to stage the show in a New York institution that had a distinct personality,??? Wu said. ???We chose the St. Regis because its original historic decor has been so beautifully preserved and served as the perfect canvas for us to bring totally foreign elements into the space. The stark juxtaposition between the classic and ultramodern represents the brand??™s DNA perfectly.???
GAP GETS JUMPING: Gap??™s 1969 pop-up store on Los Angeles??™ Robertson Boulevard was a hot spot ??” both literally and figuratively ??” on a balmy Thursday night when Halle Berry, Ashlee Simpson-Wentz, Molly Sims, Tiffani Thiessen and Gap creative director Patrick Robinson turned out to the packed space formerly home to Robert Clergerie. ???This is where I??™m from, so it??™s home to me, and the store on Robertson is such a great fit for the city and the new denim launch,??? Robinson said.
Good Charlotte??™s Joel Madden endured the heat generated by the throngs while playing DJ for the evening before leaving to join his belle, Nicole Richie, and friends at Chateau Marmont, where Sienna Miller, Kirsten Dunst and Keanu Reeves also turned out for what happened to be a busy night at the celeb-friendly hotel. A private K-Swiss dinner with Simpson-Wentz, Topher Grace, Katie Cassidy and Jessica Stroup was also under way at the hotel, where guests used their appetizers to fend off paparazzi trying to snap photos over the hotel gate. In return for their trouble, each attendee made off with a pair of the relaunched classic sneaker ??” a popular item, as Dunst, while not a guest at the dinner, requested a pair of her own.
–Nikki Cho Russo
Tags: Alfani Red Tales, Gap, Jason Wu, Joel Madden, Ne-Yo, Paul La Fontaine