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Gamine Workwear: Raw Denim and Workwear for Women


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Paz De La Huerta In Joe’s Jeans Fall 2011 Campaign

At your own risk– Boardwalk Empire star and notorious naughty girl Paz de la Huerta (who we’re pretty much in love with) appears in Joe’s Jeans Fall 2011 ad campaign, which celebrates the brand’s 10th anniversary. The campaign, photographed by Tao Ruspoli, puts the the actress in an old time circus where she rides a vintage merry-go-round, dangles from an aerial hoop suspended 14 feet in the air, is strapped to a spinning wheel in front of a knife thrower, and other carnival-esque antics. It’s a good thing this beauty’s wearing jeans built to handle all of these crazy tricks. Don’t try this at home!

paz de la huerta

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—Jackie Racer

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Posted Jul 07 2011 in Campaigns » Denim News

Joe’s Jeans Exclusive Q&A

With the well-deserved buzz over Joe’s Jeans newest denim drop, the Skinny Micro Flare, we were eager to have a quick Q&A with the creative director and mastermind behind the brand, Joe Dahan. Running ten years strong, he lets us in on the progression of the brand, his least favorite denim trend, and how to wear their newest look in the line.


Denim Therapy: How do you distinguish yourself from the hundreds of popular denim brands around right now?

Joe Dahan: When I started Joe’s 10 years ago, my idea was to create fits for different body types and show that every woman has a unique physique. These fits didn’t exist then, but now fit has become the industry norm. With all the blogs, the Internet and e-stores, the customer is very savvy, so every season we’re creatively challenged to offer the best pieces ever.

For 10 years, we’ve consistently remained true to who we are and to our customers—while growing and expanding. We now have a complete collection for men, women and kids that embodies a casual, chic lifestyle. And, we’re still developing new silhouettes and working with innovative fine fabrics to create the impeccable fits our customers know and love.

DT: Does your team have any pre-designing rituals, especially when trying to create new and innovative designs year after year?

JD: We don’t have any rituals per se, but there’s an entire world from which to draw magnificent inspiration, so we make it a point to travel. We have an office in Paris that we visit regularly, as well as big cities like Hong Kong, Tokyo, London and New York. We also feel very lucky to live in Los Angeles, since it’s so well known for its cool, casual attitude. It’s our best laboratory.

DT: Describe the woman who represents your ideal target customer: the customer you have in mind when you’re planning a collection.

JD: She’s casual, yet chic and sophisticated. She’s someone who creates her own unique look and likes to stand out from the pack.

? Click below to continue reading this exclusive interview!  ?


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Posted Mar 10 2011 in Denim News » Interviews
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