With just three days of live-blogging PROJECT NY, there was no way we could include all of the brands that caught our eye! Between denim lines, shirting, and accessories, we had a lot of amazing product to chew on. After sorting through thousands of photos and exciting video we took, we’ve compiled five brands we’re crazy about so you can keep an eye on them.
d.brand (Sweden) + d.brand Official Site
The rising stars of Swedish denim & lifestyle products are already outfitting major celebrities overseas and racking up press in magazines, but their colorful, fun approach to fashion is anything but intimidating. Pop colors, gem rivets, and denim-loungewear hybrids make their line a must-have for anyone who wants to be comfortable and tapped into music & youth culture. Their classic styles are right on target too. They produce fragrances and outerwear in addition to their denim & sportswear lines.
Doctrine Jeans (Los Angeles, California) + Doctrine Jeans Official Site
Doctrine’s functional, on-trend premium denim line takes pride in being a brand that has built itself on the expertise and on-hands experience of masters in the denim industry over many years. They aim to provide their customer with fashion-forward denim to be worn anywhere/anytime. And they succeed! From denim chinos to seamed contour jeans and a variety of colors, coatings, and washes, there is something for every taste.
Hartford Denim Company (Hartford, Connecticut) + Hartford Denim Company Official Site
A fresh, craft-oriented approach to denim in the “white collar state”, Hartford Denim Company has taken denim DIY to a truly admirable level. Slowly building up their business one pair of innovative, industrial jeans at a time, their brand possesses details that set them far, far apart from other buzz-worthy denim companies of the moment. Everything is handmade in their Connecticut studio, where their denim experiments turn into products. Each pair features a CT-shaped leather patch tag and hand-drawn hang tag. And that’s seriously only the beginning. Keep an eye on these guys!
Stitch’s Jeans (Hollywood, California) + Stitch’s Jeans Official Site
We’ve got to admit, Stitch’s caught our eye at PROJECT because sales rep Chris was offering a plate of homemade pastries to anyone who stopped in to chat. After savoring the treat, we realized the jeans were totally blog-worthy too! Colored corduroys for fall are one trend we’re getting into big time, and Stitch’s take was a dreamy palette of pastels in and de-saturated hues. The pale burnt peach was our favorite. They also offer a line of men’s socks with fun pop-colors (perfect way to self-express if you have to wear a suit to work!).
Jimmy Taverniti + Jimmy Taverniti Official Site
JT was another brand hopping on the colored corduroy jeans train for fall (and we can’t get enough). They had classic fall hues like de-saturated mustard, red, and gray. Styles included cargo pockets and various fits, back zip pockets, and detail stitching. It was love at first sight on the racks, but their sales rep wore the most coveted style in the fall line. Check it out below.
—Michelle Christina Larsen
Tags: colored denim, corduroy, d.brand, denim loungewear, doctrine jeans, fragrance, hartford denim company, jimmy taverniti, mens denim, menswear, Stitch's Jeans
Denim of Virtue is a Los Angeles-based premium denim company inspired by the glamour of L.A. and the big city lifestyle, grounded on the principle that all good things can be attained through virtuous means. Every step, from the initial sketch to the final stitch, is created right here in the heart of Los Angeles. You may remember our enthusiasm when we wrote up the denim overall shorts review—and you’re about to understand why!
Denim Therapy: Lets start from the beginning. How did you know you wanted to be a designer?
Denim Of Virtue: I don’t really remember the exact moment but definitely I knew I didn’t want to be anything else from the beginning. My mom was a designer and I wanted to be just like her. I grew to love denim and Denim of Virtue because of the people I work with.
DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
DOV: I would say Jimmy Taverniti is my immediate competition. Every DOV piece is put together by sewing experts one by one and we don’t make too much of one style. I concentrate on the quality of the fabric and of course the fit. We also use double threading for durability and every piece that gets shipped is checked thoroughly for quality. We would rather ship short than have even one damaged piece on the floor.
DT: Do you have any pre-designing rituals?
DOV: We like to clean our desks, rearrange desks, and anything related to that before we start a new season.
DT: Describe the person who represents your ideal target customer- you have in mind when you’re planning a collection.
DOV: Working professional or student of any age who loves to shop and appreciates fashion and looking good.
DT: Can you give us hint about what’s next for (following or upcoming season– Spring/Summer or Fall/Winter)?
DOV: Spring/Summer 2012 will have some changes in the pockets for a fresh new look.
DT: What would be your dream collaboration? Any plans of that in the future?
DOV: I would love to collaborate with Frankie Morello. Every piece is an artwork. If I had a chance to meet him,of course.
DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?
DOV: Our most popular style is our “Patience.” Our skinnys, bootcuts, and flares in the “Patience” style are all pretty much a great seller. However, my favorite is the ankle skimmers. I would style it with a pair of booties and a loose shirt with tight sleeves.
DT: Do you have any favorite/least favorite denim trends right now?
DOV: My favorite is the dark washes. It just looks good with everything. My least favorite is the acid wash and the tie dye.
DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?
DOV: 50% street style, 50% couture
DT: How many pairs of denim do YOU own?
DOV: Lost count, I need a separate closet for them.
DT: Favorite celeb wearing your brand?
DOV: Kristen Stewart
Check out the fall 2011 lookbook here, and be sure to check them out on facebook!
Tags: american brand, Denim of Virtue, Denim Overalls, frank morello, jimmy taverniti, kristen stewart, los angeles, spring/summer 2012