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WWD News: Denim Makers Adopt Eco-Friendly Methods, Jil Sander’s Collection for Uniqlo Will Be Called +J


 

Denim Makers Adopt Eco-Friendly Methods

by ROSS TUCKER

Posted THURSDAY JULY 09, 2009

From WWD ISSUE 07/09/2009

 

denim-makers-adopt-eco-friendly-methods2Brands seeking to improve their environmental credentials can look beyond the use of organic cotton to a range of new products and technologies that lower the levels of chemicals, water and energy needed to manufacture denim. 

Although the denim industry has long been known to be resource intensive, a full picture wasn??™t known publicly until Levi Strauss & Co. shared results of its life cycle assessment on what went into making one pair of its iconic Levi??™s 501 style. 

Examining the 2006 production year for jeans headed to the U.S. market, Levi??™s found that making one pair of 501s required almost 920 gallons of water, 400 megajoules of energy and expelled 32 kilograms of carbon dioxide. Levi??™s said this was equivalent to running a garden hose for 106 minutes, driving 78 miles and powering a computer for 556 hours. 

denim-makers-adopt-eco-friendly-methodsUsing organic cotton, while quick and easy, does relatively little to change these types of numbers. Suppliers are now responding with the types of products that could carry a larger impact, but progress is slow. 

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Jil Sander’s Collection for Uniqlo Will Be Called +J

by AMANDA KAISER

Posted TUESDAY JULY 07, 2009

Last Edited THURSDAY JULY 09, 2009

From WWD ISSUE 07/09/2009

 

jil-sanders-picTOKYO ??” Jil Sander??™s much-anticipated collection for Uniqlo has been dubbed +J. 

Uniqlo on Wednesday unveiled the name and simple black logo in sans serif font, true to the designer??™s minimalist sensibility.

The Japanese fast-fashion brand, which is owned by Fast Retailing Co. Ltd., and the German designer had to find a creative detour around the fact that Japanese firm Onward Holdings Co. Ltd. owns the designer??™s former fashion house and retains commercial rights to her full name. 

Sander??™s creative role at Uniqlo extends beyond the +J collection to the brand??™s other apparel and accessories for men and women. But it is understood that the designer is focusing her initial efforts on the fall-winter launch of this new collection, flying frequently between her home in Hamburg, Germany, and Tokyo. 

The +J collection will be sold at Uniqlo??™s flagships in major cities and on the brand??™s own Web site. A release date has not been established yet, said a Fast Retailing spokeswoman. 

The collection will consist of about 40 pieces for men and 100 for women, including coats, jackets, knitwear, T-shirts and accessories, the spokeswoman said. She declined to disclose price information.

jil-sanders-shirtpic-2

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–Nikki Cho Russo

 

 

 

 

 

 

 

 

 

 

 

 


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Posted Jul 09 2009 in Uncategorized
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