Welcome to your morning dose of denim news, links, sales, and other irresistible tid bits of inside info! Catch up on what’s happening (or totally not happening) and browse our personal picks after scanning the web this morning. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!
1. Mother Denim has released a new style—it’s called the Prep trouser, which comes in key fits the Looker, the Curfew, or the Crop Runway. Grab them for $185.
2. Speaking of new styles, Joe’s Jeans has also released a new future-best-seller: red drawstring denim shorts with a front lace-up feature.
3. Jessica Alba demonstrates an amazing sense of color palette coordination in this outfit, utilizing a pair of Nobody Denim Mod skinny jeans in Amber. It’s so rare that celeb shots are actually stylish! Well played, J.
4. GQ has a four page article up on the history of the menswear blogging movement (for which their records date back about 12 years).
5. Honeysuckle has been ousted as the favorite color of the people (and more importantly, the fashion world). Last week, Pantone named Tangerine Tango the 2012 Color Of The Year. We guess Maria Menounos knew this already.
—Michelle Christina Larsen
Tags: 2012 color of the year, colored denim, GQ Magazine, honeysuckle, Jessica Alba, Joe's Jeans, menswear blog, mother denim, pantone, prep trouser, red shorts, skinny jeans, tangerine tango
The three fashion minds behind the denim brand Charley 5.0 are better known as Charley’s Angels these days. They have taken an American classic and turned it into a lifestyle brand, outside the scope of just wearing jeans. They design denim fashion for women in a way that makes wearing denim from morning to night even more plausible. Hear the story behind their vision in our exclusive Q&A below…
Denim Therapy: Lets start from the beginning. How did you know you wanted to be a designer?
Charley 5.0: I’ve known my whole life that I wanted to be a designer. The concept of this brand came about because there was a void in the market for fashionable denim.
DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
Charley 5.0: I don’t consider any specific brand our immediate competition. We are different from your average denim brands, we’re more than just bottoms. Our line is known for our sexy dresses, novelty jackets and tops. I think that’s what makes us stand out in the sea of denim.
DT: Do you have any pre-designing rituals?
Charley 5.0: I’m obsessed with vintage anything and the 70s! I go browsing for vintage clothing at several vintage stores here in NYC and I also look through old magazines and movies to get inspiration for the next coming season.
DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.
Charley 5.0: Our customer is very fashion forward, knows exactly what she wants. She’s sophisticated yet sexy.
DT: Can you give us hint about what’s next for Fall?
Charley 5.0: For Fall 2011, the collection is definitely channeling that cool 1970’s rock & roll edge.
DT: What would be your dream collaboration? Any plans of that in the future?
Charley 5.0: There are so many talented designers that I love and admire, I wouldn’t know who to collaborate with. At the moment there are no plans of collaborating with anyone, but you never know. Keep your eyes and ears open.
DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?
Charley 5.0: Our most popular styles are our sexy stretch denim dresses and our parkas. They’re easy styles that can be dressed up and dressed down. A staple for every girls closet.
DT: Do you have any favorite/least favorite denim trends right now?
Charley 5.0: Obviously I love the 70s, so I’m totally into the higher rise skinnies and wide legs. I’m also loving the cropped top trend.
DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?
Charley 5.0: I’ve always been a huge fan of street style blogs as opposed to following celebrity style. I think seeing the way people on the streets style themselves is very inspiring.
DT: How many pairs of denim do YOU own?
Charley 5.0: I own over 15 pairs of denim bottoms, a girl needs to have wash options. I also own quite a few denim jackets, dresses and shirts!
DT: Favorite celeb wearing your denim?
Charley 5.0: Its great to see celebrities such as Jessica Alba, Halle Berry and Kourtney Kardashian wearing our line. But the real satisfaction comes from seeing your everyday girl wearing it.
Tags: charley's angels, Charlie 5.0, Halle Berry, Jessica Alba, Kourtney Kardashian
Julien Jarmoune has taken his life-long passion and talent to new heights. After extensive research of the saturated denim industry, he realized there was something missing in the market: a basic well-designed jean. Through combining his knowledge and sheer determination, Black Orchid was born as a classic line appealing to women of all ages. Jarmoune’s Black Orchid denim designs have a reputation for innovative washes and attention to fit details. The collection has a huge celebrity and non celebrity cult following year after year. Denim Therapy had the opportunity to find out exactly how special Julien Jarmoune and Black Orchid Denim truly is- Read on for an exclusive interview…
DT: How does black orchid denim differentiate from any other denim brand?
BOD:Black Orchid’s competitive advantage stems from its true versatility. Black Orchid differentiates itself through innovative washes, easy-to-wear styles and impeccable fit details.
DT: How do you recommend wearing denim?
BOD: These are jeans that can be dressed up or down for day or night and go with absolutely everything. It is a perfect combination of form and function.
DT: What are some of the best black orchid denim styles? Fits? Washes? How do you like for them to be worn?
BOD: Black Orchid’s “Black Jewel Jeggings” have become popular with women of all shapes and sizes and have gained a large celebrity following as well because they are so comfortable. Our “Black Hawk” Cargo Jeggings are great because they were a nod to this fall’s massive military trend while still focusing on a sexy, flattering fit. They have been updated for spring in exciting new fabrics and colors.
DT: Where do you see the future trends for denim headed (skinny, wide, jeggings etc.)?
BOD: I think that the military chic trend will continue to influence denim. We will continue to see the return to high rises and larger leg openings than the skinny. New and innovative fabrics are constantly being created for ultimate comfort and fit.
DT: Have you expanded your collection to include any non denim pieces as the industry is leaning towards more comfort? Or perhaps there is a specific denim fabric that allows for amazing comfort?
BOD: ?Our “Black Jewel” jeggings are made from a high stretch denim that is as comfortable as a favorite pair of leggings.
DT: Do you have any favorite go to denim shops? Will black orchid be opening their own boutique? Where do you currently sell?
BOD: No plans to open our own boutique at the moment. We are sold in department stores such as Bloomingdales, specialty boutiques, and online retailers such as www.singer22.com, www.revolveclothing.com, www.blacklabelboutique.com, etc.
DT: Your advertising incorporates a lot of sex appeal- how does that appeal to your customer? Will we see more of that?
BOD: Absolutely. Because of our attention to fit details and using premium fabrics, we think that our customer should always feel sexy in a pair of great-fitting jeans.
DT: Any (exclusive) insight into black orchids denims next season? What can we expect?
BOD: Skinnies and 5 pocket Jeggings are still a big part of our collection. We have introduced new fits such as a High Rise Flare and Bootcuts . We also believe that the Cargo and military inspired styles will carry over into the Spring season.
DT: What is your design inspiration? How do you keep at it year after year?
BOD: ?Inspiration is taken from the world all around us. I look for design details that will make a woman comfortable yet sexy. My goal for this collection and every collection are pieces that look and feel elegant, sexy and edgy.
DT: Favorite celebrities/muses?
BOD: Jessica Alba, Reese Witherspoon, Kate Moss, Sienna Miller, Rihanna
DT: Why is black orchid denim called black orchid? How did it all begin?
BOD: The “unicorn” of the orchid family – the Black Orchid – is the rarest and most desired, often believed to hold unique powers. Inspired by the same concept of rarity and beauty found in something so basic and affordable, Julien named his new line after the distinctive flower. Through the years, Julien has expanded on his intricate washes and construction techniques to offer much more than the basic jean, but he hasn’t forgotten the attention to detail, comfort in fabric and fit for all sizes that made the brand so successful. The rare flower that will become a staple in every wardrobe, Black Orchid is ideal for all women searching for that perfect pair, whether classic or trendy.
Visit their website to view all the special styles.
— Jackie Racer
Tags: black hawk cargo, black jewel jeggings, black orchid, blacklabelboutique.com, DENIM, Jessica Alba, Kate Moss, military style, reese witherspoon, revolveclothing.com, rihanna, Sienna Miller, Singer22.com