Denim Therapy
DENIM BUYS

Gamine Workwear: Raw Denim and Workwear for Women

DENIM FASHION

Gamine Workwear: Raw Denim and Workwear for Women

DENIM THERAPY

Denim Therapy X PRPS

   

Target’s Music Video About Denim


If you’ve ever shopped at Target, then you know they’ve really gotten deep into making jeans part of their standard merchandise offerings (remember William Rast for Target?). And to further push that agenda, they enlisted a “music teacher” to tell parents and kids—via a quirky synth-pop serenade—what they need in order to look good for back to school. It’s essentially a commercial on what you can buy at Target, but denim is the not-so-subtle suggestion. What’s also interesting is how spot-on that this music teacher reminds some of us here at Denim Therapy of a certain 9th-grade journalism teacher.



—Kathy Ng Hassan

Tags: , , , ,

Posted Aug 31 2011 in Campaigns » Denim News
  Follow us   Join us   Subscribe
© Denim Blog - Denim Therapy. All rights reserved.