Take a peek inside Levi’s Eureka Innovation Lab (aka: where the magic happens) in a recent issue of Jean Stories, wherein Jonathan Cheung, SVP of global design, gives a VIP tour.
“You may not have heard of Levi’s Eureka Innovation Lab – but if you love jeans, you should know about it. From the outside, it’s an unassuming brick building in San Francisco’s Embarcadero. On the inside, though, magic happens. Here, the prototypes for new denim developments that shape not just the Levi’s we live in, but the entire industry – from washes, to treatments, to advances in sustainability – are made.” (See more)
See more denim-porn and read the full interview with Jonathan Cheung at Jean Stories.
Tags: behind the scenes, denim porn, Eureka Innovation Lab, jean stories, Jonathan Cheung, Levi's 501, Levi's Jeans
Jean Stories (hands-down our favorite read online right now… style muses galore!) interviewed denim-loving babe Alexis Krauss from the band Sleigh Bells about her habit of wearing cut-off jean shorts on stage. She reveals her secret for not showing any butt cheek despite loving uber short shorts, the hypothetical star sign of her Levi’s, and which of her own songs captures the way she feels about her denim habit. Check out the full interview here.
Images via Jean Stories.
Tags: Alexis Krauss, celebrity denim, celebrity style, cut off shorts, denim muse, interview, jean stories, Sleigh Bells, style muse
Florence Kane has a favorite pair of jeans, but they’re not your run of the mill raws or your classic dark wash skinnies. Florence calls them “Frankenstein” on account of them being made up of so many other pairs of jeans. These patchwork jeans have more character than anything we’ve seen in a long time, and we love the story behind them:
“someone sewed patch upon patch to get them in the wonderful state they’re in now. This person cut an entire swath – pocket included – off the rear of a pair of Wranglers and put it on the left front of these jeans; the pocket with a square outline faded in (wallet? cigarettes?). There are several stars of various sizes stitched on, triangles, an arrow, and regular old squares. There’s even a denim footprint on the left rear, with each “toe” perfectly placed.” (Jean Stories)
Photos via Jean Stories, where you can see more photos and read the full story.
Tags: denim patches, favorite pair of jeans, jean patches, jean stories, patchwork denim, patchwork jeans, stories about denim, stories about jeans
We’re a little sentimental about jeans, if you haven’t noticed. Each member of the Denim Therapy team has a story to tell about when their favorite pair of jeans, either from days gone by, or their more recent jean companions. While we’re a special breed of denim-head to be sure, we know that this level of dedication isn’t abnormal. Everyone has a favorite pair of jeans, whatever income level or profession. For this reason, we adore Jean Stories to the core.
Jean Stories is a website dedicated to telling the stories behind cherished pairs of jeans, from a variety of viewpoints. From jewelry designers to stylists, this site provides an inside peek at the relationship between creatives and innovators, and their baby blues. Here’s one of our favorite excerpts, from LA-based jewelry designer Jennifer Meyer:
“I’m a blue girl,” said the Los Angeles jewelry designer Jennifer Meyer when we visited her at her Culver City studio recently. “I do a lot with turquoise and lapis. I grew up in Malibu and was lucky enough to see the bluest blue ocean on a daily basis. Jeans for me…I mean, in LA you can wear jeans to everything.”
(…) Jeans are a totally integral part of every day – as much a part of living as breathing. Consider her Current/Elliott boyfriends (a collector’s item, if you ask us, because they date back to 2008 when C/E’s original founders Emily Current and Meritt Elliott introduced this style and made the boyfriend a must-have in what felt like a minute): They go with her on vacation and they go with her to work. “You put on a heel and a little black leather jacket or a blazer, and you’re done,” said Jennifer, who is mom to Otis, 4, and Ruby, 7, and wife to actor Tobey Maguire. So, they go out with her at night, too? In L.A., you bet they do. (See the full story at Jean Stories)
Is it just us, or is it getting sentimental in here!? We’re looking forward to seeing more of what this site has to offer in terms of up close and personal denim-related tell-all’s.
Tags: Current/Elliott, denim stories, favorite pair of jeans, jean stories, Jennifer Meyer