Things are looking bright for Swedish brand JC Jeans & Clothes with the release of their fresh-looking spring 2011 lookbook. Aside from the fact that the models wear almost identical vacant expressions in each shot (which may be a poke at editorial modeling, but seems more likely a brand that missed the band wagon on the “models having fun” trend in lookbooks this season), the energy from the clean design and classic color combos has definitely caught our attention. We love the denim jacket over white sundress for girls and a denim shirt under loose-knit white sweater for guys. These are looks you could bring home to mom any day.
Images via Denimology. Check out JC on Facebook!
—Denim Therapy Staff
Tags: denim jacket, jc jeans & clothes, mens denim, spring 2011 lookbook, swedish denim