Their vision for this endeavor? Their website reads, “You know those vintage jeans you go on an all-out search to find after you see them on some cool girl? Well, these are those jeans.” Color us intrigued.
So what’s the point of releasing an entirely new denim collection when J.Crew already does denim? Apparently, they are targeting denim-heads like us. As Tom Mora, Head of Women’s design at J.Crew, told Racked: ”We still love our J.Crew denim, but it definitely reaches a broader audience. [Point Sur] is going after those die-hard denim lovers… [We're] playing with proportion, playing with rise, to make it really unique and special.”
April77 is a French unisex sportswear line with an emphasis on cotton corduroy, open end denim, oxford, cotton twill, and gabardine. While you may think pop-colors and acid wash when the ’90s come into mind, their fall 2011 collection tells a different kind of story: one more along the lines of grunge rock’n'roll and oversized button-up shirts. Cuffed straight-leg jeans, dark washes, and worn-in denim jackets are some of the gems you’ll find in this line. They’ll ship the US and their styles include muted colors, skinny fits, raw denim, and Japanese selvedge. Prices range from around $100 to $200.
Images via Selectism.
—Michelle Christina Larsen
Tags: '90s fashion, 90s style, April77, cotton corduroy, cotton twill, denim jacket, destroyed denim, fall 2011 collection, gabardine, Japanese selvedge, open end denim, oxford, unisex
NSF Clothing has tapped Simon Miller as their denim creative director for the brand’s expansion into denim. For this new partnership, Simon Miller created six different washes in Japanese selvedge denim and one classic straight fit cut. Every pair is made in Los Angeles using a special edition 13-ounce Japanese selvedge denim, with the washes hand-executed through a proprietary 15 to 20 step process. Look for “authentic” shaped fly, lined back pockets, classic gold thread seaming, and tucked-in belt loops. “It’s our approach to hand craftsmanship and sewing details that make these jeans standouts. You know once you wear them,” says Simon.
NSF Denim is available exclusively at top retailers, including: Ron Herman, Fred Segal, Roden Gray and Nordstrom. For more information, go to NSF Clothing online.
—Kathy Ng Hassan
Tags: Japanese selvedge, Nick Friedberg, NSF Clothing, NSF Denim, Simon Miller