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Denim at Liberty Fair: Feltraiger, Kato and Fullcount

The Denim Therapy team’s Market Week tour continued at Liberty Fairs held at Pier 94. The space was enormous with over one hundred booths to cover. We scoured the long aisles and prioritized. Our top priority?  Denim. Our featured picks from the show are all Japanese and American brands including Feltraiger, Kato and Fullcount.

Feltraiger is a Brooklyn-based brand focused on making products you can pass down from generation to generation.  Their customer base ranges from hardcore motorcyclists to anyone inspired by American subcultures of the 20th century. Feltraiger’s new Core collection features their bestselling basics. We’re fans of the Destitute Vest in indigo available for Fall 2015.

Feltraiger motorcycle
Th co-founder’s motorcycle parked in front of the new collection.

Feltraiger denim vest
Destitute vest in indigo.

Kato jeans are made of Japanese denim, designed in Kyoto, and manufactured in Los Angeles. Kato was started by Hiroshi Kato in 1996 and has become one of our favorites. We favor the immaculate construction and details such as the diagonal belt loop and selvedge coin pocket. Highlights from the Spring 2016 line are the 13 oz. Raw Slim jean and a 7 oz Shawl Collar Blazer. Their leather patch has also been updated for the first time since the brand’s inception.

Kato Japanese denim

Kato Japanese denim

Kato japanese denim blazer
Perfect distressing detail on the hem of the shawl-style blazer lapel.

Fullcount denim is made in Okayama mills in Japan and was one of the first brands to start using Zimbabwe cotton back in 1992. Fullcount is here to stay, check out a peak of their Spring 2016 offerings below.

Fullcount Japanese denim\

Fullcount Japanese denim
Rust-looking wash on Fullcount jeans.

Fullcount Japanese denim

Fullcount zimbabwe chambray
Boro-like stitching detail on a chambray shirt.

All photos credited to the author.

—Emily B. McIntosh


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Posted Aug 24 2015 in Denim Menswear » Denim News » Events

Full Count & Co Denim for Pro Japan

We’re all for helping Japan in the relief effort. So what better way to do so, then by purchasing a denim kimono. Designer Toshi shows off his love for denim and pride for his hometown of Oksak Japan,  in a cool dark indigo denim kimono. Toshi’s denim line Full Count & Co.  features women’s jeans embroidered with flowers and a rugged Men’s line that is  a typical  yet classic straight leg jean. We are absolutely in love with the raw selvedge denim jean, which offers a more grown up appeal to the brand. So the question is would you wear a denim kimono?

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Images via denimhunt.

Ashlee Mellowes

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Posted May 06 2011 in Denim Fashion » Reviews: Brand

Nudie Jeans Opens Third Concept Store in Japan

Nudie Jeans is on a roll! The Swedish brand has opened their third concept store in Shinjuku, Japan. With 200 retailers in Japan carrying the line, it looks like they’re fit for a full blown takeover! The company has established concept stores abroad to ensure customers have direct access to the brand’s core vision. Sales and Marketing Director, Andreas ?hrman, stresses the importance of shopping for a product in an environment that reflects the brand’s principles as part of establishing a relationship with the customer.

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—Denim Therapy Staff

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Posted Apr 06 2011 in Denim News

So SLY! Japanese Denim Brand

You might default to Uniqlo, the East Asian H&M-esque favorite of stateside shoppers, when you hear the term “Japanese denim”. But today we’re branching out a bit further to a brand that hasn’t reached the US yet. It’s worth noting for its exciting campaigns, awesome fit, and exponential recent growth (which means it may not be long before we get to wear them all the time!). Ladies and gents, I introduce: SLY.


SLY is a division of Baroque Japan, which houses many popular labels that outfit teens and young adults. The trendy marketing campaigns and rampant representation in the most sought-after magazines have established them as a leader in mass market fashion. Their denim line averages at about $170 per pair of jeans, and according to their loyal customers, it’s worth every penny (or 100 yen coin).

Head designer Mizuki Ueda, who keeps record of her label’s events in an ultra-stylish blog, has created quite a kingdom since the days where she began as an entry-level SLY employee. One look at that blog, and her success is easily imagined—she’s a walking, talking SLY doll, and her company’s designs seem to come organically, from the roots of her own lifestyle.


Above: Mizuki Ueda

We had the chance to ask a few questions of a loyal SLY customer and American transplant Samantha Landau. In her time as a resident of Tokyo has become something of a whiz at shopping (and has had a run-in with Mizuki as well!).

DT: When did you get your first pair of SLY jeans? Can you describe the experience/the fit?

S: In November 2007 I pulled on an old pair of jeans that were ill-fitting, and realized I needed a new pair. Up to that point I hadn’t had a pair of jeans I’d really “loved” since middle school, so I didn’t know where to start with finding a new favorite. I was out shopping with a friend when she name-dropped SLY. I’d been to the SLY shop before for knits and dresses, but I hadn’t tried the jeans. Sure enough, when I tried on a pair, it was bliss. Everything fit! I fell in love with a pair of SLY’s then signature low-rise stretch jeans in an indigo wash with gold stiching– they hugged all the right places.

DT: Can you comment on SLY’s marketing? What’s so appealing about it?

There is an element of theater about it, while still focused on the wear-ability of the items. It emphasizes stylish femininity while using themes to encourage women to break out of their everyday lives with creative, bold, and colorful outfits. The blog helps to market the line too, with Mizuki’s own style representing the brand.


Above: Several years worth of SLY marketing campaigns & products.

DT:  How many SLY items do you own? How many of those are denim?

S: About twenty-two. A little over half of them are denim (shorts, skirts, and jeans). Their separates are all exciting, but their denim is especially worth the investment.

DT: SLY has seen exponential growth in the past few years, and certainly since you became a loyal customer. Do you foresee SLY coming to the states anytime soon?

S: SLY has shops in both Taiwan and Hong Kong, so it’s possible that they would try to open a shop in either NYC or LA in the near future. It depends on the world economy, of course, but I think the brand would do well here.

DT: Lastly, just for fun, you got to meet Mizuki in person during a random late night karaoke marathon in Tokyo–what was that like?

My impression of Mizuki was that although she’s extremely stylish and famous, she’s a very relaxed and kind person. She introduced herself by her first name, shook my hand and smiled. She sang two songs by the Japanese band Judy and Mary—in exactly the same voice as the singer! I was really impressed.

You can check out more of the line at their e-store, and follow Mizuki’s SLY adventures on her blog. We’ll see where this audacious, colorful brand goes in the future (and if it comes a little closer to the states!).

—Michelle Christina Larsen

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Posted Oct 28 2010 in Denim Fashion » Reviews: Product
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