Le Temps des Cerises and Japan Rags were born in 1998 in Marseille between a father and his son, Gil Richardi??re and his son Lylian. The former is an ancient “antiquarian of blue jeans”, who founded the famous secondhand American clothes shop “Propaganda” in Marseille, and the latter is a fashion designer. Both with a fondness for vintage culture and a passion for textiles and authentic clothes pushed them to launch one of the most successful fits and fadings of the current denim industry.
Japan Rags is the mens division of Le Temps des Cerises. Premium washed denim with hand-finished details, intricate appliqu?© patches, stitching and darning attribute to the jeans vintage worn-in look. With an eye to detail and the ease in style, that is unmistakenly French, has brought them global success with more points of sales to open this year.
Naturally, they have launched a new division for kids called “Little Cerises”. What more can you ask for than a mini-me in the coolest clothes with a French accent!
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–Nikki Cho Russo
Tags: Japan Rags, Le Temps des Cerises