Made in Heaven was originally launched in England 1969, a brand which is now in it’s reincarnation, MiH Jeans (still remaining true to it’s British roots). From Farrah Fawcett to Jane Birkin in the 70′s to Claudia Schiffer and Sarah Jessica Parker today, the jeans are just as heavenly. That’s all due to the creative master behind it all, Chloe Lonsdale. Read on for our Exclusive Interview and learn more about the brand as well as Chloe’s favorite movies, a dream vacation, and the secret belongings in her handbag! And don’t forget to check out the MiH lookbook review.
DT: Lets start from the beginning. What inspired you to get this brand off the ground?
MiH: I grew up with my parents in the denim industry and I always knew I wanted to follow in their footsteps. My Mum had an amazing sense of style and was my muse and inspiration from day one.
DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
MiH: We compete with a variety of brands in the premium denim market from J Brand to Citizens of Humanity but we all have our different aesthetics and people come to us for our incredible fit and timeless jean jeans which set us apart.
DT: Do you have any pre-designing rituals?
MiH: Every design season always starts with a trip down the Portobello Road, which is right on the doorstep of where I live, and a selection of vintage garments that capture the mood of the season. I then attend the denim fabric fair in Paris because you can only really design a jean when you have picked the perfect denim for it.
DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.
MiH: We design for a free-spirited and independent woman who has an effortless sense of style and a personality in the way she wears her jeans.
DT: Can you give us hint about what’s next for following or upcoming season?
MiH: For Autumn-Winter 2011 we have a lot of rich mid-blues with a soft velvety hand feel which are available across all our core fits. We have also launched our MiH Collection, a range of key outerwear pieces for every occasion: the perfect tuxedo to wear with jeans, a battered leather jacket for everyday cool, a beautiful shearling wrapper and a Tibetan gilet for a touch of 70s styling.
DT: What would be your dream collaboration? Any plans of that in the future?
MiH: Designing jeans for Celine would be incredible. I absolutely love the aesthetic and it would show how the woman who buys into high fashion can combine it with denim for a more easy everyday look. No one dresses head to toe in one brand anymore and collaborating with a designer label is a great way of speaking to the customer about how she can bring a modern edge to her jeans.
DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?
MiH: The most popular fits seem to change all the time. Our Marrakesh has definitely come to the fore in the last few seasons because it has the perfect kick flare, but for someone who wants something less dramatic the Sugarland has the most perfect boot cut. Our Kara Navy Blue wash is unique in the denim market, always a bestseller and available every season, but for AW11 we also have the beautiful Hutton wash – a rich deep indigo. The Bird wash is my favourite in both the Sugarland and slim-leg Boston. It has a lovely jeansy feel and a great point of difference.
DT: Do you have any favorite/least favorite denim trends right now?
MiH: Seeing the return of the wider leg is lovely as it is so much more flattering on a curvy figure, something most woman know something about! My least favourite denim trend is neon bright colours, but maybe that is just reflective of my age!
DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?
MiH: Watching what people are wearing on the street is everything. When you are designing it is so important to keep your ideas relevant and always be looking to how people are wearing things from the simple way they turn up their hem, to maybe a jean or item of clothing they have had for 20 years and how it has aged. Colour combinations, layering… The list of little things you can pick up is endless. You never want to be one step behind.
DT: How many pairs of denim do YOU own?
MiH: Not as many as I you would think! I stay true to my old favourites, although each season I top them up with new washes. I live in my London jeans.
DT: Favorite celeb wearing your brand?
MiH: Claudia Schiffer wears them so well, or else Gwyneth Paltrow. A new convert to MiH!
DT: When it’s time to chill out and have a drink, what’s your poison?
MiH: Since it’s English summertime, it has to be Pimms or a glass of rose wine.
DT: Any dream-vacation destinations (this summer)?
MiH: I’m going to Umbria with my husband, two little boys and our extended family. Some relaxation would be nice but I imagine it will be quite busy!
DT: What are your favorite classic flicks for great fashion?
MiH: There are so many for different reasons. I love movies like Breathless for the beautiful, classic 70s French styling, and I recently watched I Am Love with Tilda Swinton and was really inspired by the colours and silhouettes.
DT: What are three things you always carry with you during the day?
MiH: Unfortunately my answer to this is quite boring! My Blackberry, keys and my passport, as I never know when I’ll be getting on a plane.
You can visit their website to shop and “like” them on Facebook as much as we do.
Tags: British jeans, Celine, chloe lonsdale, Citizens of Humanity, Claudia Schiffer, denim fabric fair, Facebook, Fall 2011, farrah fawcett, Gwyneth Paltrow, J Brand, jane birkin, Made in Heaven, marrakesh danny, Marrakesh Kara., mih collection, MiH Jeans, portobello road, sarah jessica parker, tilda swinton, umbria
Alissa Emerson and Valerie Feigen are the co-founders of EDIT the uber-chic townhouse boutique (designed by renowned architect Christopher Barriscale) on the Upper East Side in New York City. The store is undoubtedly perfectly edited from the selection of designers to the flooring. Alissa had previously owned the store Tuesday’s Child in Scarsdale. Valerie had been one of her best customers for many years (as well as her own experience as an analyst in the apparel sector for JP Morgan and Lehman Brothers, where she specialized in luxury brands), before they decided to open a store together. Their goal was to create a warm and inviting homelike feeling. One where customers would want to come ‘home’ weekly (and you certainly can buy all that you need in a one stop shop). There is a library upstairs where you can set your husband/boyfriend or the kids in front of a fireplace or pop in a video on the flat screen while you shop. The library overlooks a private garden which is ideal for hosting events. Adding to the homelike feel are the two resident dogs that seem to own the upstairs (basically you never want to leave because it’s better and probably bigger than your own residence). Denim Therapy had the opportunity to learn more about how to “edit” your wardrobe- Read on…
DT: Tell us a little bit about edit the store (townhouse)?
EDIT: The edit townhouse was designed to make clients feel like they are shopping in their best friend’s closet. Edit has a warm and inviting atmosphere where customers can feel at home and shop the top collections. Valerie and Alissa “edit” the seasons collections and fill the store with the best of the best. The edit shopping experience is luxurious and one every woman must experience!!
DT: What kinds of brands of denim do you carry?
EDIT: J Brand, AG, Current Elliot, Genetic
DT: Do you have any specific style\brand\trend of jean that you love?
EDIT: Valerie wears a straight leg or skinny, and Alissa is a 70s flare die-hard. For spring, we love clean trouser jeans with a flare. We’re all about polished denim, like Derek Lam’s spring collection, and would pair these tailored pieces with a platform heel.
DT: How do you wear denim (is there any specific category denim falls into)? Casual? Day to night? Where would you be going wearing denim?
EDIT: We wear our denim all ways!! Casual, day to night…with heels, boots and flats. We could be going to a fun downtown dinner or an uptown lunch. Denim has become seriously versatile, from distressed to minimal-chic.
DT: Who is your typical client?
EDIT: Our typical client is one who loves to where denim in all ways. With a great tee or an amazing top and blazer.
DT: Where do you see the future of denim headed to?
EDIT: Denim is becoming more tailored and dressed up, from trouser jeans to trench coats and chic blazers. It’s 70s styles rendered more clean and modern, paired with blousy tops and platform heels.
DT: Any (denim) style/muse you admire?
EDIT: Jane Birkin and Kate Hudson’s look in Almost Famous
Visit the Edit Boutique or shop online but just do it and we promise you won’t regret those credit card bills.
1368 Lexington Avenue (near 91st Street), New York City
– Jackie Racer
Tags: 70's style, AG, Almost Famous, current elliot, Derek Lam, edit, flare, Genetic, jane birkin, JBrand, kate hudson, New York, SHOPPING, skinny jeans, straight leg, townhouse