Pop quiz! What fabric can withstand the intensity of a factory worker’s day, but still be stylish enough to wear to Fashion Week? Which fabric was worn by both James Dean and Farrah Fawcett? Which fabric is literally the greatest ever made? If you guessed denim, you’re right. We’re loving a recent article by Cosmo detailing the 10 reasons denim is the greatest invention ever. You don’t even need 10 to convince us!
While we were hanging out in the NEUW Denim showroom last week we had a chance to chat with the brand’s creative director, Par Lundqvist, about the inspiration and beginnings of the line. Turns out there’s a lot more to this brand than meets the eye, and no one tells it better than the man himself! You’ll also see some serious dance moves. See the video below.
We stopped by Australia’s NEUW Denim showroom for a FW’12 preview yesterday and got schooled first-hand on what an awesome brand this is. One of three designers, Par Lundqvist, has a massive archive of almost 3,000 pieces of vintage denim. He uses them to establish foundations for the NEUW line, alongside every day denim “circumstances”. A metal ring is attached to the front left belt loop of each pair of jeans, because he once wore a wallet chain, which broke and left just a metal ring in its wake. After some time, it became a part of his jeans, and eventually part of the line.
Washes that emulate a field worker’s sun-bleached jeans (they stay dark blue beneath their belts) and denim that feels and looks like the crisp warm-air dryed jeans you pull off your laundry line in the summer are some of the anecdotal styles we saw. And while the washes are innovative, the inspiration is timeless: music, classic rock’n'roll, old school denim culture. The richly dyed men’s line could dress up James Dean or any of the early denim-clad stars of yesteryear (and they could effortlessly outfit today’s rock gods too).
The women’s denim line is a pretty direct counterpart of the men’s line, with colors and design details in place (a dart in the hem, for example). They branch out with a woven-upholstery inspired motif with great texture and rich hues, and an entire sportswear line that screams “super pretty!” without being too distracting. See for yourself!
More photos below:
Stay tuned for our video interview with designer Par Lundqvist!
With a dapper-to-the-core, suave fifties vibe, James Jeans men’s spring 2012 lookbook shows off chill and wearable denim that you could easily imagine James Dean rocking in the 21st century. The “Clay” and “Machine Selvage” styles look great with plain white T-shirts (for when you’re fixing up your Harley, obviously), while perfectly tailored midnight black jeans, like the aptly-named “Black Night,” look polished with slim ties and crisp collared shirts. And for the more adventurous, their collection even offers black-coated denim, so you can look like a badass in multiple styles and washes, even if you don’t own a motorcycle.
Halloween is right around the corner, and if you’re like us, you’ll probably be pulling together a costume frantically the day before. But whether you’re aiming for sexy, scary, or just plain awesome, denim is one no-fail ingredient for a Halloween costume that everyone will love. Need some ideas? That’s why we’re here!
1. Saved By The Bell! For couples, Zack Morris and Kelly Kapowski were the king and queen of jeans at Bayside High.
2. Rawr! A group ensemble based on the cast of Jurassic Park has everything from button-down jean shirts to teens sporting high-waisted mom fits.
3. Rock’n'roll! If you wanna go blue on your own, consider a simple James Dean jean get-up paired with gelled hair, a crisp white shirt, and a leather jacket. Ladies, copy this look verbatim and you can just tell people you’re Lady Gaga dressed as Jo Calderone.
4. Game much? The Mario Bros had the industrial look down to a T with overalls and amazing handlebar mustaches. Who wouldn’t want to wear their look?
5. Hey ya’ll! Diasy Duke‘s short denim cut-offs and tied-up crop top plaid shirt are still an obsession for young women the world over. So forget about modesty. Find yourself a cute button-up top and bare those legs.
6. Peace out! Hippies wore denim all the time and made the world re-think who wears them, and when. Represent a major turning point in the history of jeans by dressing like you parents in the ’60s!
Welcome to your morning dose of denim news, links, sales, and everything else we couldn’t help but share. Check out what’s happening (and totally not happening) in the world of denim now. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!
1. A denim boutique in the UK called Donna Idais running the Adidas Women’s 5K Challenge in support of the children’s charity Jeans for Genes—an organization that funds research for the care of children with genetic disorders.