CLOSED is known for classic clothing that meets two basic needs for every modern consumer: function and style. Unhindered by passing trends, the CLOSED collections for men and women are a mix of utilitarian-inspired details, carefully calculated fashion-forward silhouettes, and often neutral color stories that celebrate the rich hues of their denim looks. If you haven’t had a chance to check out the Closed Spring/Summer 12 lookbook, you’ll want to do that ASAP. We had the opportunity to discuss the future of CLOSED and get a sneak peek at what’s going on behind the scenes as well in this exclusive interview below.
Denim Therapy: Lets start from the beginning. What inspired the beginning of the brand?
Closed: The desire to produce authentic, wearable clothing is what inspired us to get the brand off the ground and it continues as our primary motivation today.
DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
Closed: We don’t like to think of other denim brands as competitors, but as comrades. Hopefully we can inspire and push each other to keep working with innovation and artistry. We distinguish ourselves from all the other denim brands because of our highly researched design approach, our innovative dying techniques, and the fact that we’ve been at this for several decades now.
DT: Does your team have any pre-designing rituals?
Closed: We don’t have any specific pre-designing rituals, but we always strive to keep open eyes and minds to the amazing creativity that is going on around us.
DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.
Closed: Closed is a family brand and we really design for the whole family, all the way from kids to adults. Our clothes are designed in mind with quality, versatility, and comfort – and let’s face it, those three factors are important for everyone (especially when they look good).
DT: Can you give us a hint about what’s next?
Closed: For Spring/Summer we introduced a new satin band along the side of our chino’s which looks so fresh, so its about meshing fabrics this year an element that continues for Fall/Winter with leather matched with sweats/cashmere blends.
DT: What would be your dream collaboration? Any plans of that in the future?
Closed: We are always dreaming up fantastic collaborations in our heads. Closed is a family brand and we truly operate as a family unit with a homegrown approach to collaborations. We are currently casting our next “X Series” campaign, an ongoing collaboration with ten innovators from ten different cities around the globe – art collectors, artists, actors, bloggers and more. The campaign celebrates individualism variety, creativity and location.
DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?
Closed: The chino’s are always a hit – they fit perfectly and are basic enough to be dressed up or down.
DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?
Closed: Tremendously. We are constantly inspired by street style from across the globe. Our designing is directly influenced by the creativity and innovation from bloggers, artists, editors, and friends.
DT: How many pairs of denim do YOU own?
Closed: Too many to count…
DT: Favorite celeb wearing your brand?
Closed: Jake Gyllenhaal always looks good in CLOSED, as does Elle MacPherson. She really knows how to mix up a sophisticated, ultra-chic elegance to our jeans.
Tags: CLOSED Denim, Closed Jeans, interview, jake gyllenhaal, q&a, spring 2012 lookbook