Their vision for this endeavor? Their website reads, “You know those vintage jeans you go on an all-out search to find after you see them on some cool girl? Well, these are those jeans.” Color us intrigued.
So what’s the point of releasing an entirely new denim collection when J.Crew already does denim? Apparently, they are targeting denim-heads like us. As Tom Mora, Head of Women’s design at J.Crew, told Racked: “We still love our J.Crew denim, but it definitely reaches a broader audience. [Point Sur] is going after those die-hard denim lovers… [We’re] playing with proportion, playing with rise, to make it really unique and special.”
J.Crew‘s newest additions to the women’s denim line include a selvedge toothpick jean and stretch matchstick jean: two styles designed for a flattering fit and ease of wear. They are both available in normal and tall sizes, so you model-height ladies are in luck! The selvedge toothpick material woven on original 100-year-old narrow looms from one of Japan’s oldest mills, while the stretch matchstick is engineered to maintain its shape despite wearing and washing.
Shop spring denim from J.Crew.
—Michelle Christina Larsen
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There’s a new brand of denim in town, and they’re talking big. AYR features brand director Maggie Winter (formerly of J.Crew) and design director Jacqueline Cameron (of Calvin Klein/Madewell), which already has the DT team’s collective eyebrow raised. These ladies have worked with brands whose reputations for good looking, well-fitting jeans have many women salivating for each release, so they must be cooking up something good.
Aside from their denim offerings, the brand is committed to delivering on must-have wardrobe essentials year-round: the building blocks that ensure you always have a favorite go-to piece at hand. They’re launching in spring 2014, and we’ll be waiting.
Tags: buy jeans online, Calvin Klein Jeans, denim that fits, j.crew denim, jeans that fit, madewell jeans, skinny jeans, womens jeans
The classic denim jacket will never go out of style, but that doesn’t mean you can’t mix it up once in a while. We found three unique and stylish alternatives for spring denim jackets that will make impact (and are versatile enough that they won’t go out of style anytime soon).
1. Band of Outsiders Double-breasted denim jacket 2. J.Crew Leather-sleeved denim varsity jacket 3. Thakoon Addition Brushed-chambray contrast jacket
Which is your fav? Let us know on facebook!
Tags: band of outsiders jacket, buy denim onine, denim jackets, j.crew denim, j.crew jacket, jean jackets, spring jackets, thakoon jacket